I finally got around to implementing rel=”author” tags on my blog. It’s pretty easy to do by linking your Google + profile to your site – Instructions here – and the benefit, at least for me, was pretty immediate.
Just by attaching my mug to my URLs in Google’s SERPs, my organic traffic increased 15% immediately. While I didn’t do any serious rank tracking, my best guess is that my rankings didn’t change much, but rather the CTR on my ranking URLs went up – because who wouldn’t want to click on this?
The moral of the story: Cats are for social media consultants.