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Does Twitter Help SEO?

November 14th, 2012
5 Comments


One of the more popular questions right?

While I am sure the Googlers have been trying to figure out how Tweets can be a proxy for links, even though Matt Cutts claims Google is “leery” of social signals, I thought the social media reactions to yesterday’s post about Groupon SEO could illustrate Twitter’s SEO effect nicely.

Groupon Tweet

According to the Twitter widget on the post, it has received 86 RTs thus far.  Not bad.  But since Google doesn’t have access to the full Twitter firehose of tweets, it’s doubtful that the bulk of those tweets will be indexed any time soon.  At the moment, it looks like only 7 have been indexed.

But if we look at non-Twitter URLs in the index from sites that have displayed the tweets, we can see something else happening.

Here are the total non-Twitter, non-localseoguide.com URLs in Google that contain the phrase “Forget Linkbuilding, Do a Groupon”: 28 URLs  indexed thus far

Now, many of these URLs are scrapers that just reprinted my post, but if we filter the query a bit by adding “RT”, it looks like 8 URLs in the index.

Now I haven’t checked all of these to see if they have links back to my site, but you can see how if you tweet content that gets a decent amount of RTs, aka “good content”, that in turn can generate links back to your site from other sites that post the tweets.  It also makes your content more likely to get seen and reposted by other sites/bloggers/tweeters, etc. like Cyrus Shepard did on Inbound.org (Please vote it up!).

Cyrus Shepard Inbound.org

So yes Virginia, Twitter can help your SEO, but it helps if your stuff is worth RTing.


Tags: Linkbuilding · Twitter

5 responses so far ↓

  • 1 Dana Lookadoo

    Excellent observations, Andrew! Agree, we cannot “poo poo” the value of visibility due to Twitter even without the Google firehose.

    I especially like your bottom line: “Twitter can help your SEO, but it helps if your stuff is worth RTing.” +1 to you! ;-)

  • 2 Andrew Shotland

    Thanks Dana!

  • 3 Kevin

    I just appreciate your unpretentious style peppered with dry humor. Keep up the good work.

  • 4 Mary Killelea

    Yes Twitter and LI and FB and Google + are my personal assistant in SEO.

  • 5 Rudy

    Good One !

    Strong Social signals ( Fans ,+, followers, retweets etc) are the future of SEO…. it can help search engines identify you as a brand or authority.

    Content will be the key still, like you mentioned “if your stuff is worth RTing.”…

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