I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation.
1.8B searches on their network
20M unique visitors/mnth to Yellowpages.com
250% Mobile Search Growth 2008-2009
74% brand awareness for Yellowpages.com
$89B U.S. Local Ad Spend - Local Interactive = 14% ($12B)
38% of all online search traffic is “local”
27M businesses listed on yellowpages.com
He’s been talking a lot about the importance of social in a general way and hinted that it’s going to be a big part of their future strategy - “We have a neat brand and URL we’re going to launch soon” - Look out Yelp!.
They are making a heavy investment in mobile building apps for all major platforms.
He envisions a one-stop-shop for local interactive media - search, social, display, etc.
4 responses so far ↓
1 Twitter Trackbacks for David Krantz of AT&T Interactive - #DMS09 | Local SEO Guide [localseoguide.com] on Topsy.com // Sep 23, 2009 at 4:05 pm
[...] David Krantz of AT&T Interactive - #DMS09 | Local SEO Guide http://www.localseoguide.com/david-krantz-of-att-interactive-dms09 – view page – cached I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation. 1.8B searches on their network 20M unique — From the page [...]
2 Rachel // Sep 25, 2009 at 11:35 am
…38% of all online search traffic is “local”…
It’s amazing how many businesses with otherwise great sites miss the boat on this. This statistic is great ammunition.
3 Pagine Gialle e local advertising: cosa succede in US | GliAffidabili // Sep 27, 2009 at 4:19 pm
[...] e studiare con attenzione. Per questo motivo abbiamo seguito con interesse i post del blog Local SEO Guide di Andrew Shotland che ha partecipato all’evento. Di seguito riportiamo alcune degli spunti più interessati [...]
4 Marcos // Oct 1, 2009 at 12:20 am
Hi Andrew,
Congratulations for your great blog. I think http://www.yp.com it´s going to be an interesting site!!!
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