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CitySearch Is Following Me…

January 20th, 2009
5 Comments


on Twitter of course. It will be interesting to see how they use the social thing.


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5 responses so far ↓

  • 1 Martijn Beijk

    me too Andrew!

  • 2 Neil Street

    I’d love to hear any success stories of how SEO’s are using Twitter. I created an account for one client — actually not local oriented, but I guess the principles are similar — and while I have gathered a decent number of ‘follower’ (300+) it seems tough to gain any useful traction so far. It is in a niche that could be called ‘pop culture’, and I have been trying to get conversations started, but the attention span of Twitterers seems to be rather twittery. For example, I offered a $25 Amazon gift card as a prize, simply for guessing an answer (no strings attached) — yet only two people even tried! That surprised me. Why would only 2 people out of 300 take 15 seconds to try and win $25?

    Anyone else got views/experience with Twitter marketing attempts?

  • 3 Andrew Shotland

    Neil,
    Did you only tweet the offer once? If so that may be the issue as individual tweets go by pretty fast. You may have to do it on a more regular basis to get any attention.

  • 4 Neil Street

    Actually I did it about 3 different times. Also mentioned it in my direct mails that I sent to thank new followers.

    I saw someone call Twitter a ‘giant party line’ which I think is about right. Whole lot of noise, tiny attention spans.

    Obviously there are ‘conversations’ going on, but I don’t seem to have found the trick to get one going yet.

    I could utilize the usual suspects: shock, sex, insult, true confessions, etc, but that sort of conversation starter doesn’t really suit this particular client. I don’t think it suits a lot of local clients, either!

  • 5 Andrew Shotland

    It totally depends on who you are connected with and how you use those connections. For example I am connected with a lot of SEOs on Twitter and the conversations are 50% social, 40% news & 10% technical. The amount of truly useful info I get out of it is small, but the value is in the relationships I maintain through the medium. If your client is not creating relationships in any meaningful way I doubt anything they do on Twitter will add up to much.

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