Centro Buys RealCities: Local SEO Quiz

August 14th, 2008

Can you tell how Centro screwed up its purchase of RealCities from McClatchy?  A clean link with the anchor text of your choice (within reason) to the first reader who figures it out.

Tip to Greg Sterling as always for alerting to me to this news.  Have a great vacation Greg.

Tags: SEO M&A

7 responses so far ↓

  • 1 Shane // Aug 14, 2008 at 8:26 am

    They did a generic redirection to Centro? All subpages of realcities.com is now throwing 404s all over the place on centro.com

    Wow….what a waste…in so many ways.

  • 2 Shane // Aug 14, 2008 at 8:31 am

    Oops…I meant centro.net.

    I hate to say it, but I’ve seen this happen way too many times…especially with corporations. They do a simple redirect at the registrar or DNS level and poof….years of linkbuilding and hard work down the drain. Not to mention any pages that users may have had bookmarked…dead ends now…they don’t even have a customized 404 page. Such a shame

  • 3 Shimon // Aug 14, 2008 at 9:47 am

    Man! They redirected realcities.com through 301 to /realcities page (no slash on the end) and then redirected it through 302 to /realcities/ subfolder.

    Also, as Shane noted, they didn’t redirect any of ranking pages.

  • 4 Richard Rosen // Aug 14, 2008 at 11:34 am

    And they lose all the organic traffic to realcities.com

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