SmallBusinessShift ponders the challenges of scaling an ambitious SMB SEM play:
It’s not that Yext is a scam, although they do have some problems. The bigger issue is that there’s a communication and expectations gap when it comes to these big marketing companies and the businesses they’re serving.
Yext, Yodle, etc. all have lots of venture dollars [...]
Tags: Local Advertising · ReachLocal · Yext.com · Yodle
Court Cunningham, CEO of Yodle, recently published “Local Online Advertising for Dummies”, a book to help SMBs “plan and launch an effective local online advertising campaign”, “set up a Web site that draws local traffic” & “maximize your presence on top search engines”.
I haven’t read the book yet, and I am sure it has plenty [...]
Tags: Local Advertising · Yodle
Actually this conference was Steve Espinosa’s brainchild but he has brought in a bunch of luminaries including Greg Sterling, Atif Rafik of Yahoo Local & Steve Stukenborg of Google TV. There will be a number of other local search rock stars including David Mihm, Will Scott, Gib Olander of Localeze, Mike Boland of the Kelsey [...]
Tags: Google · Local Search · Yahoo Local · Yodle
