Just posted this on the Apple Maps Marketing blog, but it’s too big a deal to not put here as well: At the launch of Apple Maps Connect, we submitted an inquiry about submitting a client with a few hundred locations to Apple Maps. Today we received the following email: “Thank you for your recent inquiry […]
Leena Rao tries to make sense of Ebay’s recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on the $917 million online-to-offline buying market, which Forrester estimates will eventually reach $1.3 trillion (although this number seems low) and account […]
SmallBusinessShift ponders the challenges of scaling an ambitious SMB SEM play: It’s not that Yext is a scam, although they do have some problems. The bigger issue is that there’s a communication and expectations gap when it comes to these big marketing companies and the businesses they’re serving. Yext, Yodle, etc. all have lots of […]
Court Cunningham, CEO of Yodle, recently published “Local Online Advertising for Dummies”, a book to help SMBs “plan and launch an effective local online advertising campaign”, “set up a Web site that draws local traffic” & “maximize your presence on top search engines”. I haven’t read the book yet, and I am sure it has […]
Actually this conference was Steve Espinosa’s brainchild but he has brought in a bunch of luminaries including Greg Sterling, Atif Rafik of Yahoo Local & Steve Stukenborg of Google TV. There will be a number of other local search rock stars including David Mihm, Will Scott, Gib Olander of Localeze, Mike Boland of the Kelsey […]