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Entries Tagged as 'Yodle'

Ebay’s Local Strategy

May 15th, 2011 · 8 Comments

Leena Rao tries to make sense of Ebay’s recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on the $917 million online-to-offline buying market, which Forrester estimates will eventually reach $1.3 trillion (although this number seems low) and account [...]

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Tags: Facebook · Local Search · ReachLocal · Small Business Marketing · Yodle

Yodle, ReachLocal, Yext – Scams or Just Hard To Please Everybody?

April 21st, 2010 · 29 Comments

SmallBusinessShift ponders the challenges of scaling an ambitious SMB SEM play: It’s not that Yext is a scam, although they do have some problems. The bigger issue is that there’s a communication and expectations gap when it comes to these big marketing companies and the businesses they’re serving. Yext, Yodle, etc. all have lots of [...]

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Tags: Local Advertising · ReachLocal · Yext.com · Yodle

Local Online Advertising for Dummies

April 19th, 2010 · 13 Comments

Court Cunningham, CEO of Yodle, recently published “Local Online Advertising for Dummies”, a book to help SMBs “plan and launch an effective local online advertising campaign”, “set up a Web site that draws local traffic” & “maximize your presence on top search engines”. I haven’t read the book yet, and I am sure it has [...]

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Tags: Local Advertising · Yodle

Jason Calacanis Starts Local Search Conference: Local Search Summit

June 11th, 2009 · 4 Comments

Actually this conference was Steve Espinosa’s brainchild but he has brought in a bunch of luminaries including Greg Sterling, Atif Rafik of Yahoo Local & Steve Stukenborg of Google TV.  There will be a number of other local search rock stars including David Mihm, Will Scott, Gib Olander of Localeze, Mike Boland of the Kelsey [...]

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Tags: Google · Local Search · Yahoo Local · Yodle