Entries Tagged as 'Yelp'

It’s MayDay for Yellow Pages Sites

May 27th, 2010 · 17 Comments

image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an […]

[

Tags: Google · Local Search · Online Reviews · Twitter · Yellow Pages · Yelp

Yelp’s Reputation Management Problem

April 29th, 2010 · 5 Comments

As some of you may already know this morning I was under the influence of Nitrous Oxide in a dentist chair. Before I headed off to oblivion I got into a discussion about local Web marketing with my dentist and his assistant.  His assistant relayed the following story about a doctor she knows in San […]

[

Tags: Yelp

Will Yelp Like Facebook Like Buttons?

April 21st, 2010 · 1 Comment

I haven’t seen them live on Yelp yet because years ago Jeremy Stoppleman banned my email address, but that’s another story. The big question – are Facebook’s Like buttons complementary to reviews or do they cannibalize them?

[

Tags: Facebook · Online Reviews · Yelp

IYP SEO Rankings Report 2009

August 12th, 2009 · 73 Comments

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword […]

[

Tags: CitySearch · DexKnows · Facebook · Google · InsiderPages · Local Search · MagicYellow · Merchant Circle · Superpages · Yahoo Local · Yellow Pages · Yellowbook · Yellowbot · Yellowpages.com · Yelp

Twitter Local Apps Review

August 10th, 2009 · 7 Comments

There has been a lot of digital ink spilled over Twitter’s local search implications.  Over the past few months several Twitter services have launched with a local angle.  I thought it would be interesting to get them all in one place and provide some details: Launched by the Praized Media guys, TwitArea is an add-on […]

[

Tags: Facebook · Local Search · Twitter · Yellow Pages · Yelp