LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Yelp'

Is Yelp In Bed With CityGrid?

October 4th, 2010 · 5 Comments

Just spotted in the wild: (hat tip to Vik at Chitika) Tweet

[Read more →]

Tags: CitySearch · Yelp

Main Street Meat N Fish Market Takes On The Social Web And Doesn’t Even Know It

September 3rd, 2010 · 2 Comments

I was telling Greg Sterling about how the new meat market in Pleasanton is killing it on their Facebook Page, which was created by a customer, and on Yelp despite the fact that they don’t have a Google Place Page and the business itself isn’t even participating in any of this. From Greg’s The Curious [...]

[Read more →]

Tags: Facebook · Google Place Pages · Local Data · Small Business Marketing · Uncategorized · Yelp

Mobile Local Search on the Rise – YPA

July 29th, 2010 · 4 Comments

Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users [...]

[Read more →]

Tags: Local Search · Mobile Search · Uncategorized · Yellow Pages · Yelp

Google Exposes Your Competition

May 28th, 2010 · 6 Comments

In general you should know who your competition is in the SERPs, but Google just made it easier (unless I have totally missed this feature for months which is possible). I just noticed a “Pages similar to ” widget at the bottom of the results. Here’s what I got when I queried “localseoguide” It appears [...]

[Read more →]

Tags: CitySearch · DexKnows · Google · Yellowpages.com · Yelp

It’s MayDay for Yellow Pages Sites

May 27th, 2010 · 24 Comments

image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an [...]

[Read more →]

Tags: Google · Local Search · Online Reviews · Twitter · Yellow Pages · Yelp

Yelp’s Reputation Management Problem

April 29th, 2010 · 5 Comments

As some of you may already know this morning I was under the influence of Nitrous Oxide in a dentist chair. Before I headed off to oblivion I got into a discussion about local Web marketing with my dentist and his assistant.  His assistant relayed the following story about a doctor she knows in San [...]

[Read more →]

Tags: Yelp

Will Yelp Like Facebook Like Buttons?

April 21st, 2010 · 1 Comment

I haven’t seen them live on Yelp yet because years ago Jeremy Stoppleman banned my email address, but that’s another story. The big question – are Facebook’s Like buttons complementary to reviews or do they cannibalize them?

[Read more →]

Tags: Facebook · Online Reviews · Yelp

IYP SEO Rankings Report 2009

August 12th, 2009 · 104 Comments

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword [...]

[Read more →]

Tags: CitySearch · DexKnows · Facebook · Google · InsiderPages · Local Search · MagicYellow · Merchant Circle · Superpages · Yahoo Local · Yellow Pages · Yellowbook · Yellowbot · Yellowpages.com · Yelp

Twitter Local Apps Review

August 10th, 2009 · 13 Comments

There has been a lot of digital ink spilled over Twitter’s local search implications.  Over the past few months several Twitter services have launched with a local angle.  I thought it would be interesting to get them all in one place and provide some details: Launched by the Praized Media guys, TwitArea is an add-on [...]

[Read more →]

Tags: Facebook · Local Search · Twitter · Yellow Pages · Yelp

Yelp Just Says No To NoFollow Tags

August 6th, 2009 · 9 Comments

This just in;  Yelp has removed the internal nofollow tags from their site.  If you had read my posts, Yelp SEO Analysis Part I and Yelp SEO Analysis Part II, you might recall that internal nofollows were a big part of their SEO strategy, most likely encouraged by SEOMoz, their SEO consultants, who were big [...]

[Read more →]

Tags: Yelp