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Entries Tagged as 'Yellowpages.com'

David Krantz of AT&T Interactive – #DMS09

September 23rd, 2009 · 4 Comments

I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation. 1.8B searches on their network 20M unique visitors/mnth to Yellowpages.com 250% Mobile Search Growth 2008-2009 74% brand awareness for Yellowpages.com $89B U.S. Local Ad Spend – Local Interactive = 14% ($12B) 38% of all online search traffic is “local” [...]

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Tags: BIA/Kelsey · Yellowpages.com

IYP SEO Rankings Report 2009

August 12th, 2009 · 104 Comments

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword [...]

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Tags: CitySearch · DexKnows · Facebook · Google · InsiderPages · Local Search · MagicYellow · Merchant Circle · Superpages · Yahoo Local · Yellow Pages · Yellowbook · Yellowbot · Yellowpages.com · Yelp

Why Yellowpages.com Paid $3.85MM for YP.com

December 30th, 2008 · 15 Comments

According to TechCrunch, AT&T’s Yellowpages.com paid $3,850,000 for the YP.com domain when they purchased it from LiveDeal last month.  Here’s the SEC filing. So what does this mean for you?  My guess is there was not a lot to the YP.com domain other than its ability to rank for different searches around the term “yellow [...]

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Tags: Local Search · SEO M&A · Yellow Pages · Yellowpages.com

Yellowpages.com iPhone App Review

September 22nd, 2008 · 2 Comments

I downloaded Yellowpages.com’s iPhone App this weekend and was psyched to give it a test run after hearing Frank Jules speak about it at Kelsey DMS last week.  The executive summary: not bad but needs work. It does its main function of allowing you to search for businesses fine.  And this may almost be enough [...]

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Tags: Google Maps · iPhone Local · Local Search · Mobile Search · Yellow Pages · Yellowpages.com · Yelp

AT&T’s Yellowpages.com Has Sold 20K Video Ads in ’08

September 15th, 2008 · 5 Comments

According to Frank Jules of AT&T at the Kelsey Conference.  Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive.  There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand [...]

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Tags: BIA/Kelsey · Local Video · Small Business Video · Yellow Pages · Yellowpages.com