LOC@L SEO GUIDE

Greg reports on AT&T Interactive finally listening to me AT&T Interactive has opened up all the content on YP.com to third party developers. That means app developers will have access to YP.com’s 17 million local listings, maps, reviews/ratings and deals for free: Great list from Greg on free local data set providers. From Perry Evans [...]

[Read more →]

In response to my post on how some of top local sites did in the Farmer Update, Yellowpages.com’s John Cole forwarded me the following traffic charts showing how their traffic has grown since the update. Week Over Week Comparison 2/20-2/26 v. 2/13-2/19 Week Over Week Comparison 2/23 -3/1 v. 2/16-2/22 Thanks for sharing John.  If [...]

[Read more →]

I thought it would be interesting to review the Quantcast data for the local-oriented sites in Quantcast’s Top 100 to see if anything has changed (of course take this data with a grain of salt) since the Google Farmer Update: Update: Some readers pointed out the non-Quantified sites I used were not showing the right [...]

[Read more →]

In general you should know who your competition is in the SERPs, but Google just made it easier (unless I have totally missed this feature for months which is possible). I just noticed a “Pages similar to ” widget at the bottom of the results. Here’s what I got when I queried “localseoguide” It appears [...]

[Read more →]

I’m back after a day of schmoozing to liveblog David Krantz’s (CEO of AT&T Interactive) presentation. 1.8B searches on their network 20M unique visitors/mnth to Yellowpages.com 250% Mobile Search Growth 2008-2009 74% brand awareness for Yellowpages.com $89B U.S. Local Ad Spend – Local Interactive = 14% ($12B) 38% of all online search traffic is “local” [...]

[Read more →]

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword [...]

[Read more →]

According to TechCrunch, AT&T’s Yellowpages.com paid $3,850,000 for the YP.com domain when they purchased it from LiveDeal last month.  Here’s the SEC filing. So what does this mean for you?  My guess is there was not a lot to the YP.com domain other than its ability to rank for different searches around the term “yellow [...]

[Read more →]

I downloaded Yellowpages.com’s iPhone App this weekend and was psyched to give it a test run after hearing Frank Jules speak about it at Kelsey DMS last week.  The executive summary: not bad but needs work. It does its main function of allowing you to search for businesses fine.  And this may almost be enough [...]

[Read more →]

According to Frank Jules of AT&T at the Kelsey Conference.  Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive.  There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand [...]

[Read more →]

There’s a minor commotion going on in the comments section of my popular post on how to update your yellow pages listings for free.   One of my readers has been talking to Localeze about their service to bulk update businesses with thousands of locations across a large number of local search sites, and wondering [...]

[Read more →]