LOC@L SEO GUIDE

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword [...]

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My bud Ahmed has put together a list of the top IYPs in the US based on reach derived from Google’s stats.  Nothing too surprising except that Citysearch is #1.  I also think there are a number of sites missing from the list – 50states for example.  But still good info for all you local [...]

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Since I am now trading in local search gossip and innuendo (maybe I should turn this blog into Valleywag Local), I thought you might be interested in a little Twitter-based speculation. I just noticed on Emad Fanous’ Twitter Page that he is now “in the city of brotherly love”.  Now this could be a Tweet [...]

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This isn’t so much a continuation of Yellowbot’s yellow pages seo analysis I wrote about last week as it is a re-examination of the point I brought up regarding Yellowbot’s elimination of category hierarchies.

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Yellowbot made a big splash in the local search world earlier this year when they launched and grew very quickly for a site that was basically just a directory of businesses and service categories. Within three months of its launch the site reportedly had somewhere between 500,000 and 1,000,000 monthly visitors.

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