LOC@L SEO GUIDE

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword [...]

[Read more →]

My bud Ahmed has put together a list of the top IYPs in the US based on reach derived from Google’s stats.  Nothing too surprising except that Citysearch is #1.  I also think there are a number of sites missing from the list – 50states for example.  But still good info for all you local [...]

[Read more →]

Don’t you hate it when another blogger beats you to the punch on writing about a good idea? Well, Steve McStud Espinosa kicked my butt this morning with his post, Take Advantage of Trusted Sources – Local Search Tactics. In the post Steve talks about how to link to other webpages that the search engines [...]

[Read more →]

Since I am now trading in local search gossip and innuendo (maybe I should turn this blog into Valleywag Local), I thought you might be interested in a little Twitter-based speculation. I just noticed on Emad Fanous’ Twitter Page that he is now “in the city of brotherly love”.  Now this could be a Tweet [...]

[Read more →]

Marshall steps up to the plate with Charles Laughlin of The Kelsey Group pitching. An exec with a long history in IYP, etc. Full Disclosure: I had lunch with Pat Marshall once. I think the food was good and I paid, but I don’t think it will bias me one way or another. Update: Pat [...]

[Read more →]