Just When I Thought I Was Out

About 12 years ago, I took the 10 from Venice to the 110 to Pasadena and met with this guy at Idealab who had some crazy idea about sharing recommendations for local businesses with his neighbors via the Web. For some reason I bought the pitch and the next thing you know we’ve got 100,000 local […]

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National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword […]

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My bud Ahmed has put together a list of the top IYPs in the US based on reach derived from Google’s stats.  Nothing too surprising except that Citysearch is #1.  I also think there are a number of sites missing from the list – 50states for example.  But still good info for all you local […]

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Don’t you hate it when another blogger beats you to the punch on writing about a good idea? Well, Steve McStud Espinosa kicked my butt this morning with his post, Take Advantage of Trusted Sources – Local Search Tactics. In the post Steve talks about how to link to other webpages that the search engines […]

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Since I am now trading in local search gossip and innuendo (maybe I should turn this blog into Valleywag Local), I thought you might be interested in a little Twitter-based speculation. I just noticed on Emad Fanous’ Twitter Page that he is now “in the city of brotherly love”.  Now this could be a Tweet […]

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Yellowbook Kung Fus David Carradine

Marshall steps up to the plate with Charles Laughlin of The Kelsey Group pitching. An exec with a long history in IYP, etc. Full Disclosure: I had lunch with Pat Marshall once. I think the food was good and I paid, but I don’t think it will bias me one way or another. Update: Pat […]

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