LOC@L SEO GUIDE

Yesterday Marilyn Neal of Local Insight Media gave a talk about how the Yellow Pages industry has changed over 40 years and how there is still a lot of innovation to come.  She then proceeded to give an amazingly detailed prescription for how to manage your print yellow pages salesforce (note if you are looking [...]

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According to Frank Jules of AT&T at the Kelsey Conference.  Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive.  There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand [...]

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I got here a bit late so here are Sebastien‘s thoughts on Charles Laughlin’s opening presentation on the state of the yellow pages industry. Here are some of Charles’ yellow pages predictions for 2013. US print titles circulation will decline by 30% At least one global publisher divests its print Yellow Pages business Professional services [...]

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There’s a minor commotion going on in the comments section of my popular post on how to update your yellow pages listings for free.   One of my readers has been talking to Localeze about their service to bulk update businesses with thousands of locations across a large number of local search sites, and wondering [...]

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Sitting in on a Yellow Pages webinar organized by the YP Commando himself, Dick Larkin.  Thought it might be interesting to post some of the data the presenters are discussing.  I’ll keep updating this post as I see more interesting stuff. Borrell Associates predicts a 39% decline for annual print YP usage by 2013. It’s not [...]

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Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”: Insert Keyword into Business Name Upgrade to a Yahoo Local [...]

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Playing around with Google Insights and noticed these steady declines in searches containing the words “yellow pages” since 2004.  City + “yellow pages” search queries (e.g “los angeles yellow pages”) appear to be losing ground more rapidly than “yellow pages” queries.  This doesn’t necessarily mean that people aren’t looking for yellow pages as much anymore.  [...]

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Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local. So what makes this different from all of the other local search guys out there?  On its face, not much.  However, in SEO circles BOTW [...]

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Just discovered Twellow, a new kind of online yellow pages that uses Twitter profiles to populate business listings. I haven’t spent much time poring through it but it sparked some initial thoughts: This is an interesting strategy to aggregate business listings, particularly of those small businesses that would not show up in a standard yellow [...]

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Just read Greg Sterling’s linkbait on the end of smb websites and since for some reason Greg’s blog thinks I am spamming him I thought I’d reiterate my comment here (note to all bloggers please check your blog’s spam catcher and despam my profile!). In Greg’s post he posits that the profile page as sold [...]

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