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Entries Tagged as 'Yellow Pages'

Final Thoughts on Kelsey DMS ’08 Atlanta

September 18th, 2008 · 1 Comment

SMBs don’t want to buy web, mobile, print, etc. – they want to buy leads (although for many it’s hard to define what a lead is or how much they are willing to pay for one) While the big print yellow pages are aggressively growing their digital assets it seems like squeezing efficiencies out of [...]

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Tags: BIA/Kelsey · Local Search · Yellow Pages

Deconstructing The Yellow Pages: Kelsey DMS ’08

September 17th, 2008 · 2 Comments

Charles Laughlin is presenting the results of consumer and industry surveys: Consumer Survey: They went through about a dozen IYPs and had people conduct local searches for pizza, pest control & chiropractor. Here are some excerpts from the results: Rating of IYP performance characteristics Usefulness of ratings & reviews: 6.4 Average relevance of the ads: 4.6 [...]

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Tags: BIA/Kelsey · Local Search · Yellow Pages

Yellow Pages Searches on Mobile Phones: Briggs Ferguson of Idearc

September 17th, 2008 · No Comments

I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share [...]

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Tags: BIA/Kelsey · Mobile Search · Superpages · Yellow Pages

Is There Too Much Innovation In Local Search?

September 16th, 2008 · 2 Comments

Yesterday Marilyn Neal of Local Insight Media gave a talk about how the Yellow Pages industry has changed over 40 years and how there is still a lot of innovation to come.  She then proceeded to give an amazingly detailed prescription for how to manage your print yellow pages salesforce (note if you are looking [...]

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Tags: BIA/Kelsey · Local Search · Yellow Pages

AT&T’s Yellowpages.com Has Sold 20K Video Ads in ’08

September 15th, 2008 · 5 Comments

According to Frank Jules of AT&T at the Kelsey Conference.  Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive.  There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand [...]

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Tags: BIA/Kelsey · Local Video · Small Business Video · Yellow Pages · Yellowpages.com

State of the Yellow Pages: Kelsey DMS ’08

September 15th, 2008 · No Comments

I got here a bit late so here are Sebastien‘s thoughts on Charles Laughlin’s opening presentation on the state of the yellow pages industry. Here are some of Charles’ yellow pages predictions for 2013. US print titles circulation will decline by 30% At least one global publisher divests its print Yellow Pages business Professional services [...]

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Tags: BIA/Kelsey · Yellow Pages

Bulk Update Your Yellow Pages Data or Pay Someone Else To Do It?

September 12th, 2008 · No Comments

There’s a minor commotion going on in the comments section of my popular post on how to update your yellow pages listings for free.   One of my readers has been talking to Localeze about their service to bulk update businesses with thousands of locations across a large number of local search sites, and wondering [...]

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Tags: Google Maps · Local Data · Localeze · Superpages · Yahoo Local · Yellow Pages · Yellowpages.com

Some Yellow Pages Usage Data: Print v. IYP

September 11th, 2008 · 23 Comments

Sitting in on a Yellow Pages webinar organized by the YP Commando himself, Dick Larkin.  Thought it might be interesting to post some of the data the presenters are discussing.  I’ll keep updating this post as I see more interesting stuff. Borrell Associates predicts a 39% decline for annual print YP usage by 2013. It’s not [...]

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Tags: Local Advertising · Local Search · Yellow Pages

How To Get More Calls From Your Yahoo Local Listing (& All of Your Yellow Pages Listings)

August 27th, 2008 · No Comments

Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”: Insert Keyword into Business Name Upgrade to a Yahoo Local [...]

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Tags: Local Search · Online Reviews · Small Business Marketing · Yahoo Local · Yellow Pages

Yellow Pages Going Down According To Google Insights

August 25th, 2008 · 2 Comments

"Yellow Pages" Search Queries 2004-Present

Playing around with Google Insights and noticed these steady declines in searches containing the words “yellow pages” since 2004.  City + “yellow pages” search queries (e.g “los angeles yellow pages”) appear to be losing ground more rapidly than “yellow pages” queries.  This doesn’t necessarily mean that people aren’t looking for yellow pages as much anymore.  [...]

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Tags: Local Search · Yellow Pages