Here it is straight from the man who spends all day long talking to Yellow Pages companies: 2008 will be the year of multi-channel expansion driven by yellow page companies.  These co’s will start moving their advertisers across multiple media platforms – Ad sponsored DA, Mobile, IYP, Search, etc. Call-tracking will unify platforms. Yellow Pages […]

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It’s Turkey week so I won’t be too active, but in honor of the holiday I thought I would point you towards this turkey of a marketing move. My friend Tim from ConvertOffline has found an instance where DexKnows is using Google’s content network to target an ad for a dentist in Henderson, NV.  The […]

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Heyyyyyyyyy!

Check out this forum filled with grumbling yellow pages advertisers. While the sentiment expressed in these conversations represents the opinion of only a handful of people, it seems like whenever I encounter small, local businesses I hear the same thing over and over. Regarding my post on Yellow Pages 3.0 and how these companies will […]

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yellow page booster seat

If you soaked up every excruciating detail of How To Turn Your Site Into An Online Yellow Pages you know that I am a big believer in the power of small businesses to attract a lot of the search traffic that would normally go to local search companies. Likewise if you mind-melded with The One […]

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Center Point

This one’s a little crazy, but it’s guaranteed to get you local search traffic. The good news about many online yellow pages sites is that their formulas for displaying results are a lot easier to figure out than Google’s. My personal favorite is the “distance sort” result. When you search Yellowpages.com for “pizza” in “Pleasanton, […]

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Mr. Data

It’s Mr. Data! Making sure your business’ location and services data is up to date across the Web is perhaps the most important thing you can do to help potential customers find you. And the Local SEO Guide is here to help. The sites listed below are some of the most important in the local […]

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top-rank.png

It’s always preferable to get search engine users to find your site before they find an intermediary like an online yellow pages, but there also can be an advantage to using the SEO expertise of other sites to help you dominate search engine results pages (SERPs).I noticed a SEO company in Charlotte, NC, Top Rank […]

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Here’s part II of what I’ll be talking about at SMX Local in a few minutes. So you’re a business and you have a local website or websites you like (or don’t like but have been successful at not dealing with that issue). Your business info is listed all over the Web. You’re on a […]

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Internet yellow pages sites (IYPs) generate a lot of traffic. Superpages.com has over 21 million visitors per month. Yellowpages.com has over 19 million. A lot of this traffic comes from search engine optimization. The IYPs target two main types of searches – business name searches (e.g. Joe’s Plumbing) and city/category searches (e.g. Plumber in Austin, […]

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