To: Local Directory Sites From: Google Subject: A Little Head’s Up As you may have heard, we’ve been testing a new design for the SERPs we display when we detect a query with local intent.  In the past these results have typically been a mix of local businesses, local directories and other random sites that […]

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image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an […]

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Last year I published the first IYP SEO Rankings Report which looked at which yellow pages/general local search sites ranked the best in Google for popular queries in the top U.S. markets.  That post has spawned a few other SEOs to try a similar approach for specific verticals.  Here are a few worth checking out: […]

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Someone has got to do this for yellow pages ads. Anyone want to go in on it with me? via Kottke.org

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TechCrunch ran a Newspapers Are What? post last Friday that got me wondering what Google might suggest for a few yellow pages queries.  Who says algorithms don’t have a sense of humor? Yellow Pages Are… And for the Sarah Palin crowd: Yellow Pages Is…

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Mike Boland of BIA Kelsey is overseeing the mobile local search panel. Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone.  Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be.  I […]

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Steve Marshall of BIA Kelsey Group is going over some consumer research re local search.  Some of the key points: 16% of consumers use Social Networking Sites as a Source for Local Shopping Info 47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago […]

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Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth.  Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly.  Nobody talked about usage in the past because sales […]

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Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products.  There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these […]

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