Entries Tagged as 'Yellow Pages'

If Warhol Sold Yellow Pages Ads

April 21st, 2010 · 3 Comments

Someone has got to do this for yellow pages ads. Anyone want to go in on it with me? via Kottke.org

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Tags: Yellow Pages

Yellow Pages Are What? Google’s Got Some Suggestions

November 23rd, 2009 · 20 Comments

TechCrunch ran a Newspapers Are What? post last Friday that got me wondering what Google might suggest for a few yellow pages queries.  Who says algorithms don’t have a sense of humor? Yellow Pages Are… And for the Sarah Palin crowd: Yellow Pages Is…

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Tags: Yellow Pages

Can The Yellow Pages Industry Create An Adsense Competitor?

October 5th, 2009 · 8 Comments

Some ponderings by yours truly over on SearchEngineLand.

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Tags: Yellow Pages

Mobile Yellow Pages Panel – #DMS09

September 22nd, 2009 · 4 Comments

Mike Boland of BIA Kelsey is overseeing the mobile local search panel. Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone.  Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be.  I [...]

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Tags: BIA/Kelsey · Local Search · Mobile Search · Online Coupons · Yellow Pages

Local Search Consumer Survey Data – #DMS09

September 22nd, 2009 · 2 Comments

Steve Marshall of BIA Kelsey Group is going over some consumer research re local search.  Some of the key points: 16% of consumers use Social Networking Sites as a Source for Local Shopping Info 47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago [...]

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Tags: BIA/Kelsey · Local Search · Yellow Pages

Prescription for the Yellow Pages – #DMS09

September 22nd, 2009 · 24 Comments

Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth.  Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly.  Nobody talked about usage in the past because sales [...]

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Tags: BIA/Kelsey · Local Advertising · Small Business Marketing · Yellow Pages

Building a Multi-Product Sales Organization – DMS09

September 22nd, 2009 · 3 Comments

Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products.  There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these [...]

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Tags: BIA/Kelsey · Small Business Marketing · Yellow Pages

Where Is The Facebook Platform for Small Businesses?

August 19th, 2009 · 11 Comments

Last week I was on a panel at the Local Search Summit with Sarah Smith of Facebook.  I asked her about their platform strategy for small business and she responded that besides advertising they weren’t really focused on SMB Apps.  The FB Platform has been a big magnet for developers writing consumer apps, and while [...]

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Tags: Facebook · Merchant Circle · Yellow Pages

IYP SEO Rankings Report 2009

August 12th, 2009 · 104 Comments

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword [...]

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Tags: CitySearch · DexKnows · Facebook · Google · InsiderPages · Local Search · MagicYellow · Merchant Circle · Superpages · Yahoo Local · Yellow Pages · Yellowbook · Yellowbot · Yellowpages.com · Yelp

Twitter Local Apps Review

August 10th, 2009 · 13 Comments

There has been a lot of digital ink spilled over Twitter’s local search implications.  Over the past few months several Twitter services have launched with a local angle.  I thought it would be interesting to get them all in one place and provide some details: Launched by the Praized Media guys, TwitArea is an add-on [...]

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Tags: Facebook · Local Search · Twitter · Yellow Pages · Yelp