Whenever I work with a client that has a relatively undifferentiated service (I am talking to you Yellow Pages sites of the world), inevitably the discussion moves to linkbuilding. I like to say that doing on-page/technical SEO is like building a high performance sports car and that links, and increasingly social media signals, are like […]

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Contrary to popular belief, Pandas don’t just eat bamboo, they also eat local search sites.  My post on Yellow Pages SEO in the Post-Panda World is now live on SEL.

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Did I say I was speaking at the Yellow Pages Association Conference this week? I meant the Local Search Association.

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I’ll be running a session at the Yellow Pages Association 2011 conference on Tuesday morning on SEO for Local Directories in the Post-Panda World. I’ll be there both Monday and Tuesday so ping me if you are going to be there and want to hook up. Conference info here.

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Reviews of businesses on Groupon have been spotted on Google Place Pages since January: Last year I speculated that social local applications like Twitter & Foursquare could start to cause a lot of SEO problems for IYPs because they could easily replicate the IYP structure while providing a lot more unique content. Groupon reviews are […]

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In response to my post on how some of top local sites did in the Farmer Update, Yellowpages.com’s John Cole forwarded me the following traffic charts showing how their traffic has grown since the update. Week Over Week Comparison 2/20-2/26 v. 2/13-2/19 Week Over Week Comparison 2/23 -3/1 v. 2/16-2/22 Thanks for sharing John.  If […]

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We’ve got rats. There I said it. I opened up the door to my furnace and found a scattering of crusty little rat droppings. And to make matters worse I think the rats have mites as I woke up this morning with a big bite taken out of my posterior (TMI?). So who you gonna […]

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I thought it would be nice to end the year highlighting the blog’s top 10 most popular posts for the year. Thanks to all my readers, commenters, linkers, lurkers, clients and of course Google for making it a great year. Lifestyle Lift – Fake Reviews Will Cost You Real $ A 2009 post, but in […]

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Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users […]

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With all of the brouhaha going on about Google’s test of a new local SERP for category searches that will make it much harder for local directories to get traffic, I became almost willfully blind to the more subtle change that had occurred to the SERP for business name queries.  Thanks to Patrick Altoft for […]

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