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Entries Tagged as 'Yellow Pages'

See You At The YPA Conference in Vegas Next Week

April 14th, 2011 · No Comments

I’ll be running a session at the Yellow Pages Association 2011 conference on Tuesday morning on SEO for Local Directories in the Post-Panda World. I’ll be there both Monday and Tuesday so ping me if you are going to be there and want to hook up. Conference info here.

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Tags: Yellow Pages

Groupon Reviews As Google Places Citations = More IYP SEO Woe

March 17th, 2011 · 4 Comments

Reviews of businesses on Groupon have been spotted on Google Place Pages since January: Last year I speculated that social local applications like Twitter & Foursquare could start to cause a lot of SEO problems for IYPs because they could easily replicate the IYP structure while providing a lot more unique content. Groupon reviews are [...]

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Tags: Daily Deals · Google Place Pages · Google Place Search · Groupon · Online Coupons · Online Reviews · Yellow Pages

YellowPages.com Google Traffic: Pre & Post Farmer Update Shows Growth

March 4th, 2011 · 3 Comments

In response to my post on how some of top local sites did in the Farmer Update, Yellowpages.com’s John Cole forwarded me the following traffic charts showing how their traffic has grown since the update. Week Over Week Comparison 2/20-2/26 v. 2/13-2/19 Week Over Week Comparison 2/23 -3/1 v. 2/16-2/22 Thanks for sharing John.  If [...]

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Tags: Google · Local Search · Uncategorized · Yellow Pages · Yellowpages.com

Google Places Needs Some Pest Control

February 21st, 2011 · 20 Comments

We’ve got rats. There I said it. I opened up the door to my furnace and found a scattering of crusty little rat droppings. And to make matters worse I think the rats have mites as I woke up this morning with a big bite taken out of my posterior (TMI?). So who you gonna [...]

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Tags: Google Maps · Google Place Pages · Google Place Search · Online Reviews · Yellow Pages

My Top Local SEO Posts of 2010

December 30th, 2010 · 5 Comments

I thought it would be nice to end the year highlighting the blog’s top 10 most popular posts for the year. Thanks to all my readers, commenters, linkers, lurkers, clients and of course Google for making it a great year. Lifestyle Lift – Fake Reviews Will Cost You Real $ A 2009 post, but in [...]

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Tags: Google · Google Place Pages · Google Place Search · Local Search · Online Reviews · Yellow Pages · Yext.com

Mobile Local Search on the Rise – YPA

July 29th, 2010 · 4 Comments

Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users [...]

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Tags: Local Search · Mobile Search · Uncategorized · Yellow Pages · Yelp

Google Takes More Real Estate For Business Name Search

July 21st, 2010 · 16 Comments

With all of the brouhaha going on about Google’s test of a new local SERP for category searches that will make it much harder for local directories to get traffic, I became almost willfully blind to the more subtle change that had occurred to the SERP for business name queries.  Thanks to Patrick Altoft for [...]

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Tags: Google · Google Local Business Center · Google Maps · Google Place Pages · Local Search · Yellow Pages

Dead Fingers Walking?

July 14th, 2010 · 50 Comments

To: Local Directory Sites From: Google Subject: A Little Head’s Up As you may have heard, we’ve been testing a new design for the SERPs we display when we detect a query with local intent.  In the past these results have typically been a mix of local businesses, local directories and other random sites that [...]

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Tags: Google · Local Search · Yellow Pages

It’s MayDay for Yellow Pages Sites

May 27th, 2010 · 24 Comments

image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an [...]

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Tags: Google · Local Search · Online Reviews · Twitter · Yellow Pages · Yelp

The Best Local Search Directories For Vertical SEO

May 24th, 2010 · 10 Comments

Last year I published the first IYP SEO Rankings Report which looked at which yellow pages/general local search sites ranked the best in Google for popular queries in the top U.S. markets.  That post has spawned a few other SEOs to try a similar approach for specific verticals.  Here are a few worth checking out: [...]

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Tags: Local Search · Yellow Pages