LOC@L SEO GUIDE

Mike Blumenthal has some nice LocalSEOGuide bait today on print yellow pages usage trends by advertisers entitled “Annual Print YP Death Watch”: “In many categories the ads are for national players. In florists for example there are 2.5 pages and only 1/8 of one page covers truly local florists….The print YP are no longer a [...]

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Mike Blumenthal’s instant classic Google Local: Train Wreck at the Junction has spawned a lively Google Plus thread where various Localistas have been wringing their hands as to why oh why can’t Google stop screwing SMBs. While I am in agreement that Google Plus Place Local Multi Merge for Business Dashboardgate has been absolutely no [...]

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WhitePages.com gets into the infographic/linkbait game:

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Dick Larkin’s presentation to the Association of Directory Publishers.  The good news: Beer is cheaper than gas. Dick knows more about local than you do. Sit up straight and pay attention. The Future of Yellow Pages View more webinars from Dick Larkin

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Whenever I work with a client that has a relatively undifferentiated service (I am talking to you Yellow Pages sites of the world), inevitably the discussion moves to linkbuilding. I like to say that doing on-page/technical SEO is like building a high performance sports car and that links, and increasingly social media signals, are like [...]

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Contrary to popular belief, Pandas don’t just eat bamboo, they also eat local search sites.  My post on Yellow Pages SEO in the Post-Panda World is now live on SEL.

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Did I say I was speaking at the Yellow Pages Association Conference this week? I meant the Local Search Association.

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I’ll be running a session at the Yellow Pages Association 2011 conference on Tuesday morning on SEO for Local Directories in the Post-Panda World. I’ll be there both Monday and Tuesday so ping me if you are going to be there and want to hook up. Conference info here.

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Reviews of businesses on Groupon have been spotted on Google Place Pages since January: Last year I speculated that social local applications like Twitter & Foursquare could start to cause a lot of SEO problems for IYPs because they could easily replicate the IYP structure while providing a lot more unique content. Groupon reviews are [...]

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In response to my post on how some of top local sites did in the Farmer Update, Yellowpages.com’s John Cole forwarded me the following traffic charts showing how their traffic has grown since the update. Week Over Week Comparison 2/20-2/26 v. 2/13-2/19 Week Over Week Comparison 2/23 -3/1 v. 2/16-2/22 Thanks for sharing John.  If [...]

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