Just When I Thought I Was Out

About 12 years ago, I took the 10 from Venice to the 110 to Pasadena and met with this guy at Idealab who had some crazy idea about sharing recommendations for local businesses with his neighbors via the Web. For some reason I bought the pitch and the next thing you know we’ve got 100,000 local […]

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YellowPages.com SEO

If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq — Andrew Shotland (@localseoguide) May 11, 2015 Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google […]

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Total Google Traffic New K-Pack

Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results […]

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yelp-SERP-clustering-600x652

This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]

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Than again maybe not

Six months ago, after 7+ years of being in business I finally got around to incorporating Local SEO Guide, Inc. A few weeks ago, I thought it would be interesting to create a Yext Powerlisting for the biz and see what happened. Today when I checked the indexation, I realized that given the freshness combined […]

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Phil Rozek has been spending too much time on this blog. Great post – IYP Advertising & Local SEO: How Badly Does It Suck? If you are not familiar with Phil’s work, spend a few hours on his site. It’s Local SEO gold.

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Mike Blumenthal has some nice LocalSEOGuide bait today on print yellow pages usage trends by advertisers entitled “Annual Print YP Death Watch”: “In many categories the ads are for national players. In florists for example there are 2.5 pages and only 1/8 of one page covers truly local florists….The print YP are no longer a […]

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Train Wreck

Mike Blumenthal’s instant classic Google Local: Train Wreck at the Junction has spawned a lively Google Plus thread where various Localistas have been wringing their hands as to why oh why can’t Google stop screwing SMBs. While I am in agreement that Google Plus Place Local Multi Merge for Business Dashboardgate has been absolutely no […]

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WhitePages.com gets into the infographic/linkbait game:

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Dick Larkin’s presentation to the Association of Directory Publishers.  The good news: Beer is cheaper than gas. Dick knows more about local than you do. Sit up straight and pay attention. The Future of Yellow Pages View more webinars from Dick Larkin

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