LOC@L SEO GUIDE

I just sent an email out to a bunch of local seo types and saw this on the “message sent” confirmation screen:

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Yahoo finally closed Geocities.com in a way that proves Carol Bartz & co. really shouldn’t be focused on search - they just destroyed millions of dollars worth of PageRank in one fell swoop.

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National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword [...]

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Actually this conference was Steve Espinosa’s brainchild but he has brought in a bunch of luminaries including Greg Sterling, Atif Rafik of Yahoo Local & Steve Stukenborg of Google TV.  There will be a number of other local search rock stars including David Mihm, Will Scott, Gib Olander of Localeze, Mike Boland of the Kelsey [...]

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When Best of the Web Local launched in August, I thought it was yet another wakeup call to Yellow Pages companies (both print and IYPs) that their business was under attack.  There are already thousands of IYP type sites out there, but when an established domain like BOTW.org launches one and combines that with the [...]

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When I started at InsiderPages, Yelp didn’t exist, but there was this service called AngiesList that we were obsessed with. AngiesList was a pioneer in figuring out how to get contractor reviews and ratings out of people.
Back in the day, InsiderPages made a splash by giving out $5 Starbucks cards for five business reviews.  One [...]

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There’s a minor commotion going on in the comments section of my popular post on how to update your yellow pages listings for free.   One of my readers has been talking to Localeze about their service to bulk update businesses with thousands of locations across a large number of local search sites, and wondering [...]

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Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it:
He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”:

Insert Keyword into Business Name
Upgrade to a Yahoo Local Enhanced Listing
Write a [...]

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Don Campbell has a pretty good overview of Yahoo Search Monkey and it’s relevance for online marketers.

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Making sure your business’ location and services data is up to date across the Web is perhaps the most important thing you can do to help potential customers find you. And the Local SEO Guide is here to help.
The sites listed below are some of the most important in the local search world. On most [...]

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