My notes on John Hernandez’ talk at C3: Cisco saw opportunity when employees solved a tech problem via Twitter. The Market Dynamics: Changing expectations in relationship management Transfer of wealth to millenials Corporations desire consumer mindset Advertising and brand management changing Social software explosion (consumer & enterprise) Financial Management client monitors LinkedIn to track when […]
Herewith my notes from this panel at C3: Philip Soffer, VP Product Marketing, Lithium Julian Aldridge, Founder/President, ENACT Chris Carfi, VP, Digital, Edelman Silicon Valley Pete Blackshaw, EVP Digital Strategic Services, NM Incite Aldridge – Use communications to help your customers get value. He used Nike Plus as an example of a product that helps […]
Pete Blackshaw of NM Incite at #C32011 has some interesting things to say about how organizations are approaching social media. Here he is unfiltered: Marketing & PR are embracing social CRM while Operations is being left behind, which shows Consumers start see two different brands. Operations concerned about liability and metrics v. the “Let’s do it!” […]
Mr. Sterling has an interesting post up in advance of the C3 conference entitled Social Media Force a ‘Conversation’ Between Marketing and Customer Service. I have been thinking a bit about this in anticipation of the social media advisory service I am helping BIA/Kelsey launch. I was speaking with a client yesterday about their social […]
A dispenser of San Bernadino Bail Bonds has been commenting on my Yellow Pages Usage Data post recently and has provided some interesting insight into how to market to people in jail: Regarding the yellow pages and internet usage in the jails. We are a San Bernardino Bail Bonds company and provide service within about […]
I always like promotions that encourage users to submit stuff. If you have a rabid user base, like Angieslist seems to have, you can get some great content and viral marketing. http://reviews.angieslist.com/crashourcommercial.aspx
Apologies for today’s outage. It wasn’t pretty.
Occasionally a company shows me an ad product that’s kind of cool and when that happens I like to hook my readers up. I just got demo’d a very cool map ad unit designed to replace Google Maps on local search sites. It’s gone live on a few big sites and so far is doing […]
I don’t care who you vote for, just go do it (U.S. readers of course). And for my California constituency vote Yes on 19!
Tweet Miriam Ellis has a great piece over on Search Engine Guide about how the new Google Place “integrated” Listings (I called them A+ Listings) could cause problems for businesses with multi-city service areas: One potential negative…I have clients who are ranking excellently in both the old 7 Pack and organic results for their main […]