LOC@L SEO GUIDE

John Busby of Marchex is now up at C3 demonstrating Marchex Call Analytics: 65% of businesses rate calls as their most valuable source Phone Calls result from: Funnel (process drives customer to call) Urgency (my car has a flat!) Pc to Phone (Not sure where to click so I’ll call) High Consideration (medical issues, expensive [...]

[Read more →]

Barbara Coll – CEO, Webmama Simon Hayhurst – SVP, Promote Marketing, Autonomy Wendy Lea – CEO, GetSatisfaction Ben Straley – CEO, Meteor Solutions Sorry all, i was a bit distracted during this panel, but I am sure it was excellent. Greg finishes it by asking for one statement from the panelists on how to approach [...]

[Read more →]

My notes on John Hernandez’ talk at C3: Cisco saw opportunity when employees solved a tech problem via Twitter. The Market Dynamics: Changing expectations in relationship management Transfer of wealth to millenials Corporations desire consumer mindset Advertising and brand management changing Social software explosion (consumer & enterprise) Financial Management client monitors LinkedIn to track when [...]

[Read more →]

Herewith my notes from this panel at C3: Philip Soffer, VP Product Marketing, Lithium Julian Aldridge, Founder/President, ENACT Chris Carfi, VP, Digital, Edelman Silicon Valley Pete Blackshaw, EVP Digital Strategic Services, NM Incite Aldridge – Use communications to help your customers get value.  He used Nike Plus as an example of a product that helps [...]

[Read more →]

Pete Blackshaw of NM Incite at #C32011 has some interesting things to say about how organizations are approaching social media.  Here he is unfiltered: Marketing & PR are embracing social CRM while Operations is being left behind, which shows Consumers start see two different brands. Operations concerned about liability and metrics v. the “Let’s do it!” [...]

[Read more →]

Mr. Sterling has an interesting post up in advance of the C3 conference entitled Social Media Force a ‘Conversation’ Between Marketing and Customer Service. I have been thinking a bit about this in anticipation of the social media advisory service I am helping BIA/Kelsey launch. I was speaking with a client yesterday about their social [...]

[Read more →]

A dispenser of San Bernadino Bail Bonds has been commenting on my Yellow Pages Usage Data post recently and has provided some interesting insight into how to market to people in jail: Regarding the yellow pages and internet usage in the jails. We are a San Bernardino Bail Bonds company and provide service within about [...]

[Read more →]

I always like promotions that encourage users to submit stuff.  If you have a rabid user base, like Angieslist seems to have, you can get some great content and viral marketing. http://reviews.angieslist.com/crashourcommercial.aspx

[Read more →]

Apologies for today’s outage.  It wasn’t pretty.

[Read more →]

Occasionally a company shows me an ad product that’s kind of cool and when that happens I like to hook my readers up. I just got demo’d a very cool map ad unit designed to replace Google Maps on local search sites.  It’s gone live on a few big sites and so far is doing [...]

[Read more →]