LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Uncategorized'

Are You Radiohead?

February 28th, 2011 · 19 Comments

Radiohead just released their new album The King of Limbs via the Web. They offered free previews for a day or two and then put the album on sale digitally via their website before it hits stores in 2 months. I missed the free previews and being the cheap bastard that I am, I was [...]

[Read more →]

Tags: Uncategorized

I Might Be Hiring A SEO Consultant

February 22nd, 2011 · 18 Comments

Not sure if I am hiring yet, but if you know your way around a big site audit and perhaps also have a skill in GOOG Places optimization and/or linkbuilding and/or blogging and/or html, drop me a line and let’s talk.

[Read more →]

Tags: Uncategorized

Is Groupon Trying To Buy $6 Billion of Google Adwords

February 22nd, 2011 · 10 Comments

If you are feeling tight in Orlando, FL and searching for some Bikram Yoga to loosen up you would probably be compelled to click on the first ad below that promotes “Orlando Bikram Yoga Deals” (sorry for the crappy graphic): The problem is that when you click on the ad, you go to this GrouponURL [...]

[Read more →]

Tags: Uncategorized

@MattCutts Pulls a Dirty Harry on JC Penney

February 12th, 2011 · 16 Comments

Pretty great article in the NYT today on how Google busted J.C. Penney for paid links and torched a lot of their natural search rankings. The Dirty Little Secret of Search is a must-read for any company that has someone doing linkbuilding on their behalf. My favorite line of the piece from a J.C. Penney [...]

[Read more →]

Tags: Google · Linkbuilding · Uncategorized

Rule #1: Google Weddings Is About Local & Social

February 10th, 2011 · 9 Comments

My first reaction to Google Weddings was: #WTF? Google Weddings http://t.co/oTbQzoLless than a minute ago via Tweet ButtonAndrew Shotlandlocalseoguide Upon further reflection I think there may be more to Google Weddings than just another random 20% time project seeing the light of day: It’s about Local:  Yellow page usage is driven by a few big life [...]

[Read more →]

Tags: Uncategorized

Marchex Call Analytics #c32011

February 3rd, 2011 · 7 Comments

John Busby of Marchex is now up at C3 demonstrating Marchex Call Analytics: 65% of businesses rate calls as their most valuable source Phone Calls result from: Funnel (process drives customer to call) Urgency (my car has a flat!) Pc to Phone (Not sure where to click so I’ll call) High Consideration (medical issues, expensive [...]

[Read more →]

Tags: Uncategorized

#c32011: Shaping the Conversation: Search, Reputation & P2P

February 3rd, 2011 · No Comments

Barbara Coll – CEO, Webmama Simon Hayhurst – SVP, Promote Marketing, Autonomy Wendy Lea – CEO, GetSatisfaction Ben Straley – CEO, Meteor Solutions Sorry all, i was a bit distracted during this panel, but I am sure it was excellent. Greg finishes it by asking for one statement from the panelists on how to approach [...]

[Read more →]

Tags: Uncategorized

John Hernandez of Cisco Previews Social Watch CRM Tool #c32011

February 2nd, 2011 · No Comments

My notes on John Hernandez’ talk at C3: Cisco saw opportunity when employees solved a tech problem via Twitter. The Market Dynamics: Changing expectations in relationship management Transfer of wealth to millenials Corporations desire consumer mindset Advertising and brand management changing Social software explosion (consumer & enterprise) Financial Management client monitors LinkedIn to track when [...]

[Read more →]

Tags: Uncategorized

Where Does Support End & Marketing Begin – And Vice Versa #c32011

February 2nd, 2011 · 1 Comment

Herewith my notes from this panel at C3: Philip Soffer, VP Product Marketing, Lithium Julian Aldridge, Founder/President, ENACT Chris Carfi, VP, Digital, Edelman Silicon Valley Pete Blackshaw, EVP Digital Strategic Services, NM Incite Aldridge – Use communications to help your customers get value.  He used Nike Plus as an example of a product that helps [...]

[Read more →]

Tags: Uncategorized

Pete Blackshaw at #c32011: Beware The Conversational Divide

February 2nd, 2011 · No Comments

Pete Blackshaw of NM Incite at #C32011 has some interesting things to say about how organizations are approaching social media.  Here he is unfiltered: Marketing & PR are embracing social CRM while Operations is being left behind, which shows Consumers start see two different brands. Operations concerned about liability and metrics v. the “Let’s do it!” [...]

[Read more →]

Tags: Uncategorized