LOC@L SEO GUIDE

From Google’s Mobile Insights Blog: Mobile devices make all five stages of the travel process more accessible and more robust for consumers. It also opens opportunities for marketers. Dreaming: Westin Hotels & Resorts created a display campaign on The Weather Channel’s app. It invited users to “Tap here to warm up,” planting the seed for [...]

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Has to be one of the funniest scenes ever made.

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Thought I’d do some liveblogging of Jim’s talk at ILM East. First a couple of Deal-a-Day forecast nuggets from Bobbi Loy-Luster Volume will increase but growth rates will taper off. $873MM in 2010 daily deal revenues Low forecast = $2B in 2015. High forecast=$6B. Now to Yipit: Yipit aggregates daily deals from a variety of [...]

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I’ll be running a “National Brands & Local Search” panel with Elnora Palms from Uhaul and Matthew Marko from Progressive. I’ll also be lurking the halls doing my usual schmoozefest and interviewing some of the emerging players in the social local search game for the new Social Local Media service I have partnered with BIA/Kelsey [...]

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In response to my post on how some of top local sites did in the Farmer Update, Yellowpages.com’s John Cole forwarded me the following traffic charts showing how their traffic has grown since the update. Week Over Week Comparison 2/20-2/26 v. 2/13-2/19 Week Over Week Comparison 2/23 -3/1 v. 2/16-2/22 Thanks for sharing John.  If [...]

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Radiohead just released their new album The King of Limbs via the Web. They offered free previews for a day or two and then put the album on sale digitally via their website before it hits stores in 2 months. I missed the free previews and being the cheap bastard that I am, I was [...]

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Not sure if I am hiring yet, but if you know your way around a big site audit and perhaps also have a skill in GOOG Places optimization and/or linkbuilding and/or blogging and/or html, drop me a line and let’s talk.

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If you are feeling tight in Orlando, FL and searching for some Bikram Yoga to loosen up you would probably be compelled to click on the first ad below that promotes “Orlando Bikram Yoga Deals” (sorry for the crappy graphic): The problem is that when you click on the ad, you go to this GrouponURL [...]

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Pretty great article in the NYT today on how Google busted J.C. Penney for paid links and torched a lot of their natural search rankings. The Dirty Little Secret of Search is a must-read for any company that has someone doing linkbuilding on their behalf. My favorite line of the piece from a J.C. Penney [...]

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My first reaction to Google Weddings was: #WTF? Google Weddings http://t.co/oTbQzoLless than a minute ago via Tweet ButtonAndrew Shotlandlocalseoguide Upon further reflection I think there may be more to Google Weddings than just another random 20% time project seeing the light of day: It’s about Local:  Yellow page usage is driven by a few big life [...]

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