Just booted up the laptop and jumping in a little late. In short, according to Neil Polacheck, a lot of investment in local, and a rapid movement from horizontal to vertical media is the lens through which we should all view this space. Peter Krazilovsky steps up to the plate: Marketplaces are conversations:
I’ll only be there on Monday the 22nd. If you want to connect please ping me at @localseoguide on Twitter or via some other medium. On Tuesday the 23rd I’ll be at the Local Search Summit at SES in NYC. On Wednesday the 24th I’ll be sleeping in late.
I’ll be there on Tues/Wed and might be posting some stuff here and on SearchEngineLand. If you’re going to be there and want to connect let me know.
Matt McGee has put together a great list of the top online marketing posts from 2009. There are a lot of great articles to dig into and I am psyched to see a few LSG posts from last year made the cut: How To Get Your Site Indexed Quickly In Google & Other Search Engines […]
LSG has just come off another record year and if today is any indication 2010 is going to be uber crazy. I am looking for someone who is interested in learning the SEO trade and helping service some of the biggest brands online, coolest startups and excellent SMB customers. Skills required in order to be […]
Happy New Year to all of LSG’s readers! As per my custom around the holiday season I encourage everyone with a web site to give the gift of SEO by linking to their favorite charity’s site with on-the-money anchor text. Here are some of mine: Clean Water Green Christmas Gift Lymphoma Orphans Charity Nicaraguan Aid […]
Tim Kendall of Facebook: Manages self-service ad program Anamitra Banerji of Twitter: Focused on building out revenue products Greg Isaacs of AT&T Interactive: Manages revenue products Kara Nortman of CItySearch: BD Tim Kendall of Facebook: There are about 700K FB for business pages. 5000 created per day. They have facilitated over 1 billion merchant-consumer connections […]
Local news has highest Interest, value & trust of all media yet local media ratings shrinking Overall media consumption is higher than ever but more outlets competing for attention Not enough differentiation in local content to create demand Successful media outlets operate with tight target focus and brand filters. Brands today as much about what […]
Liveblogging Matt Booth’s & Neal Polachek’s forecast for SMB/Local media spending. Enjoy: Total U.S. Local Ad Spend should grow from $136B in 2010 to $144B in 2013. Scary looking drop from $155B in 2008 to $141B in 2009. A result of the economy and shift to digital. Local Ad Spend by Medium: All mediums losing […]
OK this has nothing to do with local search but it does have something to do with your search for the perfect holiday gift. David Zelman of Half-Cocked Concepts has a knack for turning coffee table books into firearms. I am getting this for my father-in-law for Xmas and I think he is going to […]
I’ll be there this Tuesday helping Steve McStud Espinosa make sense of this thing we call “local search”. More info on Local Search Summit here. If you’re going to be at SES Chicago you should definitely stop by.
Each year I do a post on Black Monday Shopping and how to take advantage of high value seasonal searches to target shoppers in your market looking for Black Monday sales. While Black Monday queries are typically “national” in nature, there is a lot of potential to convert these queries into local sales. This strategy […]
And so I thought I put up some deep thoughts on the subject at SearchEngineLand…Are You Ready For Google Local Social Search?
My blog muse must have caught the h1m1 virus recently. So in order to appease the angry hordes of readers who await words of wisdom from on high here are a couple of very low-effort (to do and to write about) local seo ideas for you: Common misspellings can be effective for the right terms […]
In August, I published my initial findings on which Internet Yellow Pages sites (IYP’s) did the best in ranking for organic Web results for searches in the top 20 U.S. cities for the top 20 yellow pages category searches. I won’t go into the entire methodology, flaws and all, here. If you’re interested in all […]
Will be speaking on a local seo panel with all of the usual suspects on Mon afternoon. If you are at the show and want to connect ping me.
I am heading out to the BIA Kelsey Group’s Directional Media Strategies 2009 conference in Orlando where I will be speaking at the SEO Success Strategies for IYPs panel on Wednesday. If you are going to be there please stop by and say hi and ask me about “Steak” & “Keywords”.
That’s the title of my debut post on SearchEngineLand’s “Local’s Only” section from yesterday. For some reason SEL thought it would be a good idea to push my stuff out on a day when almost nobody would see it, sort of like how Van Jones resigned this weekend. Basically the post is on how to […]
With so much being written these days about how hard it is for local media companies such as newspapers to survive, I thought it would be helpful to share with all of my readers working in these companies a fantastic new revenue opportunity I recently discovered called Google Cash!
Ok if TechCrunch can blog about juice cleanses I can blog about a chair ball. I guess Gaiam figured that we SEOs just sat around all day hunched over a computer so they sent me their BalanceBall Chair to check out. After a week with the ball chair I can honestly say I am sitting […]
working on some stuff that I can hopefully get up soon but the combination of sun and pina coladas is making for slow going. Stay tuned…
No I’m not talking about PageRank. As we provide more and more cutting edge blogginess we get more and more PR folks pinging us re their amazing clients. My wife is in PR so I know what slog the whole thing can be. So my good deed for the day will be to get some […]
David Mihm’s 2nd annual survey of my esteemed colleagues in the local seo world is now up. It’s a fantastic report and probably will do as much for the economy as the Stimulus and perhaps even more than TARP. For those of you with ADD, here’s a summary of the top 20 factors on a […]
Update: This post may be out of date already. Google just announced support for Microformats. Doh! You know I really should have written this post on HCards & SEO, but Michael Wolf Gray (oops) needs less sleep than I do. It’s a very fine overview of why using the HCard format on your website is […]
It looks like every search is indeed local now. I just typed “andrew” into Google and I got a 10-pack with local business results with businesses that have “andrew” in their name. Screenshot below:
I have been spending a bit of time working through implementing the rel=canonical tag on a number of sites and I found myself returning to the Google Webmaster Central post on the subject trying to figure it all out. The problem is that there are too many questions in the comments section and it takes […]
I am back from the Kelsey Conference looking at the sorry state of my notes and emptiness of my blog and blaming Twitter. My typical coverage of Kelsey shows includes a healthy dose of liveblogging to capture all of the interesting points made by presenters and then maybe a think-piece or two on the state […]