Herewith my notes from this panel at C3: Philip Soffer, VP Product Marketing, Lithium Julian Aldridge, Founder/President, ENACT Chris Carfi, VP, Digital, Edelman Silicon Valley Pete Blackshaw, EVP Digital Strategic Services, NM Incite Aldridge – Use communications to help your customers get value. He used Nike Plus as an example of a product that helps […]
Pete Blackshaw of NM Incite at #C32011 has some interesting things to say about how organizations are approaching social media. Here he is unfiltered: Marketing & PR are embracing social CRM while Operations is being left behind, which shows Consumers start see two different brands. Operations concerned about liability and metrics v. the “Let’s do it!” […]
Mr. Sterling has an interesting post up in advance of the C3 conference entitled Social Media Force a ‘Conversation’ Between Marketing and Customer Service. I have been thinking a bit about this in anticipation of the social media advisory service I am helping BIA/Kelsey launch. I was speaking with a client yesterday about their social […]
A dispenser of San Bernadino Bail Bonds has been commenting on my Yellow Pages Usage Data post recently and has provided some interesting insight into how to market to people in jail: Regarding the yellow pages and internet usage in the jails. We are a San Bernardino Bail Bonds company and provide service within about […]
I always like promotions that encourage users to submit stuff. If you have a rabid user base, like Angieslist seems to have, you can get some great content and viral marketing. http://reviews.angieslist.com/crashourcommercial.aspx
Occasionally a company shows me an ad product that’s kind of cool and when that happens I like to hook my readers up. I just got demo’d a very cool map ad unit designed to replace Google Maps on local search sites. It’s gone live on a few big sites and so far is doing […]
I don’t care who you vote for, just go do it (U.S. readers of course). And for my California constituency vote Yes on 19!
Tweet Miriam Ellis has a great piece over on Search Engine Guide about how the new Google Place “integrated” Listings (I called them A+ Listings) could cause problems for businesses with multi-city service areas: One potential negative…I have clients who are ranking excellently in both the old 7 Pack and organic results for their main […]
Tweet So it appears that the new Google Local SERPs are imminent. As you may recall, my initial take on this pending event was that it spelled doom for the Yellow Pages and local directories biz. So I thought I’d take you for a spin through these new SERPs and see what we can see: […]
Sometimes we SEO types forget to take our own advice. Several months ago, after not having touched my Google Places Page for years, I updated the photo. Immediately my edit was rejected and my listing was removed from Google Maps. I misinterpreted this as a problem with the new image and resubmitted the old one, […]
Ok, I know I am just a measley little SEO blogger, but today on LocalSEOGuide, I’ll be playing the part of Michael Arrington. I knew Smalltown.com, the local start-up, had been up for sale (Truth be told, I was tempted to acquire it myself), and for some reason today I went to the site and […]
If not, chances are any gains you have made from your SEO plan will be toast with your next big (or small) release. If you are regularly updating your site and you don’t have someone reviewing the changes before you release them, you are playing Russian Roulette with your business. For more see: #1 Search […]
If any of my readers are interested in buying a U.S. local directory site that’s doing about 750,000 impressions per month let me know. Serious inquiries only please.
My latest post on 13 Questions To Ask Before You Hire a Local SEO Consultant is now live on Search Engine Land. It’s pretty good if I do say so myself, so I may have to copy it here: Can you tell me exactly how you do what you do? Local SEO is not magic. […]
I was telling Greg Sterling about how the new meat market in Pleasanton is killing it on their Facebook Page, which was created by a customer, and on Yelp despite the fact that they don’t have a Google Place Page and the business itself isn’t even participating in any of this. From Greg’s The Curious […]
I am as tired as anyone else about the political bullshit that is going on in this country and there’s only so much that Justin Bieber, Lady Gaga and So You Think You Can Lose Weight While You Dance, Cook & Remodel Kitchens can do to distract us. I am particularly cranky about all of […]
Google announced a number of upgrades to its voice search application today. One of them looks like it could be particularly troublesome to local search directory players. From TechCrunch: Another feature is the ability to call any business in Google Search. This does not have to be a company in your local contacts app — […]
Just found an article on Angieslist about an outfit called Medical Justice that helped a doctor contractually obligate patients from talking about them online with a gag order. It certainly sucks to have someone talk smack about your business online, but suing a patient seems like an absolutely boneheaded way to deal with it. Hey […]
Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories. Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users […]
I have often wondered aloud why there has been no competitor to Adsense in local search. Well, it seems like the industry has been wondering the same thing. Over the past few months we have seen the launch of CityGrid and there are a variety of mobile ad networks out there that are targeting local […]
Ok, here is a poorly formatted liveblogging of this session: Maile Ohye of Google sez: Talking about ecommerce issues where we have a site with 158 products but because of filtering there are 380,000 URLs, so Google doesn’t know what to crawl. Maintain a consistent URL structure Directories and filenames are case sensitive. http://apple.com/itunes/ & […]
Branko Rihtman of SEOScientist presented an interesting idea about how to test SEO: He calls the method “Multi-directional” experiments. Basically here’s how it works: Benchmark where you are (e.g. rankings/traffic for a particular keyword) Test your theory by changing from State A to State B Wait a bit (at least until the changed pages have […]
Borrell is predicting that local online advertising spend will only grow by 6% in 2010. Last year according to Borrell local Web spending grew by 46% over 2008: The growth was due mainly to smaller local businesses being forced to adjust their marketing dials for a more efficient advertising mix,” according to Borrell. “Many of […]
Mike Blumenthal frets that with Google Local Business Center now becoming Google Places and adding a lot of nifty new features: As part of Google’s rebranding of the Local Business Center to Google Places, they have created a new help area and a totally new forum area for uses of the Google Places center.
Mr. Sterling states that 4 million businesses (2 million in the U.S.) have claimed their listing in Google Maps. And I quote: let’s imagine what it would look like for Google if all two million US local businesses that had claimed listings were to advertise at the highly affordable $25 per month (or $300 per […]
Great discussion on TechCrunch about the need for an open database of local business listings. My two favorite comments thus far – the first from a former Facebook engineer and the second from Dave Hyman, CEO of MOG, my fave web music service:
My post on the post-Chirp potential for Twitter and local search is now up on SearchEngineland. Bottom line, Places of Interest + Promoted Tweets + Tweet Annotations = big implications for local search. More thoughts coming later.