Thanks to the talents of my bud Mike, the malware that took over my blog is hopefully now gone. There’s still some work to do on bringing the site back to where it was but definitely glad that crap is over. Thanks to the spamming Russians for making this a fun day.
Looks like my blog got hacked over the last 24 hours. We are working on fixing the problem. Apologies to anyone looking for local search info only to find themselves on a Romanian free Cialis site. Get it while supplies last!
Check out http://americancensorship.org/ for more info about how to stop Congress and the Stop Online Piracy Act (aka SOPA) from breaking the Internet, destroying life as we know it and generally acting like assholes (well, that part will never stop).
Since Google Places started adding more photos to Place Pages I have been noticing a fair amount of wackiness. So the tip of the day is to check your Place Page and make sure the photos are to your liking. As Mike Blumenthal found things can go from Rated G to Rated X in no […]
A frustrated practitioner of bail bonds SEO laments about Google Places, Where Crooked Businesses Take Over: “Here’s another great example of the wonder of Google Places and Google’s dealings with Local Search. Type in Google, “Santa Clarita Bail Bonds.” (this example could be done for many other keywords if you care to try) You will see […]
I know I have a relatively small site, but if you can’t even get the trend right, why bother? And check out Pete Distad of Hulu
I have been getting hit up a lot by people who want to write guest posts on LSG either because they want to get their brand in front of my readers or they want a link. I am not opposed to the concept but have never put one up so it would need to be […]
Here’s the video by the firm Ph Creative, the firm that created the campaign: Tip for next time: Spell-check
David Mihm’s annual Local Search Ranking Factors survey of local SEO geeks is out. As always, I like to provide a summary of the top ten recommendations: Top 10 Ranking Factors for Google Maps/Google Places SEO Physical Address in City of Search Manually Owner-verified Place Page Proper Category Associations Volume of Traditional Structured Citations (IYPs, […]
I was talking to my bud Jonah Stein about his new start-up CodeGuard, a website backup service, and I thought given the events of the past few days it was worth a plug, particularly for those readers running multiple SMB websites. Let’s review some of the latest in website hacking news: Sony’s Play Station Network […]
From Google’s Mobile Insights Blog: Mobile devices make all five stages of the travel process more accessible and more robust for consumers. It also opens opportunities for marketers. Dreaming: Westin Hotels & Resorts created a display campaign on The Weather Channel’s app. It invited users to “Tap here to warm up,” planting the seed for […]
Thought I’d do some liveblogging of Jim’s talk at ILM East. First a couple of Deal-a-Day forecast nuggets from Bobbi Loy-Luster Volume will increase but growth rates will taper off. $873MM in 2010 daily deal revenues Low forecast = $2B in 2015. High forecast=$6B. Now to Yipit: Yipit aggregates daily deals from a variety of […]
I’ll be running a “National Brands & Local Search” panel with Elnora Palms from Uhaul and Matthew Marko from Progressive. I’ll also be lurking the halls doing my usual schmoozefest and interviewing some of the emerging players in the social local search game for the new Social Local Media service I have partnered with BIA/Kelsey […]
In response to my post on how some of top local sites did in the Farmer Update, Yellowpages.com’s John Cole forwarded me the following traffic charts showing how their traffic has grown since the update. Week Over Week Comparison 2/20-2/26 v. 2/13-2/19 Week Over Week Comparison 2/23 -3/1 v. 2/16-2/22 Thanks for sharing John. If […]
Radiohead just released their new album The King of Limbs via the Web. They offered free previews for a day or two and then put the album on sale digitally via their website before it hits stores in 2 months. I missed the free previews and being the cheap bastard that I am, I was […]
Not sure if I am hiring yet, but if you know your way around a big site audit and perhaps also have a skill in GOOG Places optimization and/or linkbuilding and/or blogging and/or html, drop me a line and let’s talk.
If you are feeling tight in Orlando, FL and searching for some Bikram Yoga to loosen up you would probably be compelled to click on the first ad below that promotes “Orlando Bikram Yoga Deals” (sorry for the crappy graphic): The problem is that when you click on the ad, you go to this GrouponURL […]
Pretty great article in the NYT today on how Google busted J.C. Penney for paid links and torched a lot of their natural search rankings. The Dirty Little Secret of Search is a must-read for any company that has someone doing linkbuilding on their behalf. My favorite line of the piece from a J.C. Penney […]
My first reaction to Google Weddings was: #WTF? Google Weddings http://t.co/oTbQzoLless than a minute ago via Tweet ButtonAndrew Shotlandlocalseoguide Upon further reflection I think there may be more to Google Weddings than just another random 20% time project seeing the light of day: It’s about Local: Yellow page usage is driven by a few big life […]
John Busby of Marchex is now up at C3 demonstrating Marchex Call Analytics: 65% of businesses rate calls as their most valuable source Phone Calls result from: Funnel (process drives customer to call) Urgency (my car has a flat!) Pc to Phone (Not sure where to click so I’ll call) High Consideration (medical issues, expensive […]
Barbara Coll – CEO, Webmama Simon Hayhurst – SVP, Promote Marketing, Autonomy Wendy Lea – CEO, GetSatisfaction Ben Straley – CEO, Meteor Solutions Sorry all, i was a bit distracted during this panel, but I am sure it was excellent. Greg finishes it by asking for one statement from the panelists on how to approach […]
My notes on John Hernandez’ talk at C3: Cisco saw opportunity when employees solved a tech problem via Twitter. The Market Dynamics: Changing expectations in relationship management Transfer of wealth to millenials Corporations desire consumer mindset Advertising and brand management changing Social software explosion (consumer & enterprise) Financial Management client monitors LinkedIn to track when […]
Herewith my notes from this panel at C3: Philip Soffer, VP Product Marketing, Lithium Julian Aldridge, Founder/President, ENACT Chris Carfi, VP, Digital, Edelman Silicon Valley Pete Blackshaw, EVP Digital Strategic Services, NM Incite Aldridge – Use communications to help your customers get value. He used Nike Plus as an example of a product that helps […]
Pete Blackshaw of NM Incite at #C32011 has some interesting things to say about how organizations are approaching social media. Here he is unfiltered: Marketing & PR are embracing social CRM while Operations is being left behind, which shows Consumers start see two different brands. Operations concerned about liability and metrics v. the “Let’s do it!” […]
Mr. Sterling has an interesting post up in advance of the C3 conference entitled Social Media Force a ‘Conversation’ Between Marketing and Customer Service. I have been thinking a bit about this in anticipation of the social media advisory service I am helping BIA/Kelsey launch. I was speaking with a client yesterday about their social […]
A dispenser of San Bernadino Bail Bonds has been commenting on my Yellow Pages Usage Data post recently and has provided some interesting insight into how to market to people in jail: Regarding the yellow pages and internet usage in the jails. We are a San Bernardino Bail Bonds company and provide service within about […]
I always like promotions that encourage users to submit stuff. If you have a rabid user base, like Angieslist seems to have, you can get some great content and viral marketing. http://reviews.angieslist.com/crashourcommercial.aspx