LOC@L SEO GUIDE

The most interesting info in the Real Time Search panel at SMX is how each of the engines looks at RTS data algorithmically and how it contributes to ranking in Web search results.  Some real-time blogging:
From BING:
Sean Suchter
The major types of data they look at in the real time search stream:
Meta Data:

URL referrals
Retweet counts

Primary [...]

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I just checked out Google’s new Social Search experiment.  The idea is that Google can index information from your social network and display relevant content in your search results.  For more detail read Danny Sullivan’s post on the launch.  Here’s Danny’s summary scenario on how the system could work:

Google sees I have a friend on [...]

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Twitter just announced it’s launching an API that will allow developers to add latitude & longitude to any tweet. There’s all sorts of funky services this could lead to such as a site that tracks the locations of Twitter spammers for people to drop nukes on and such (if they are dumb enough to opt [...]

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Just caught up with Kent Lindstrom, founder of PlacePop and former CEO of Friendster, a new “lightweight” local search app that has a kind of Twittery feel to it.  The service encourages users to “share where you go with friends”, “see who else goes where you do” and follow activity that occurs at different places [...]

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There has been a lot of digital ink spilled over Twitter’s local search implications.  Over the past few months several Twitter services have launched with a local angle.  I thought it would be interesting to get them all in one place and provide some details:

Launched by the Praized Media guys, TwitArea is an add-on to [...]

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I just experienced a small earthquake in Pleasanton, CA.  My first instinct was to search “Pleasanton earthquake” on Twitter.  Here were the results I got:

I then did the same search on Google and found these results:

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There are some great posts out there about how businesses can use Twitter, but I just stumbled across this LATimes article about a company that’s trying to get business by encouraging customers to stop using Twitter.
A boutique hotel chain, Broughton Hospitality, is promoting a “digital detox” called “Retweet With Broughton”.  They’ll give you 30% off [...]

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Ok I am hung up on Twitter today.  Here’s another thing I learned at the Kelsey Conference about Twitter - It’s an amazing marketing tool at conferences.
During the conference the moderators periodically mentioned that people should tweet conference-related stuff using #marketplaces2009 so that all of the conference tweets would be easy to find in Twitter [...]

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Just starting to try out TwitterHawk.  The idea is that you can track when someone on Twitter is talking about a specific subject in a specific location and send them an automated response that is somewhat relevant.  For example if I am an attorney in Pleasanton, CA, I could track everytime someone in the area [...]

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I am testing out the Flock Web Browser this morning and my initial impression is that it could be an amazing tool for social media marketers.  It’s essentially Firefox with a large number of social media plugins built into the browser.  Thus far I have updated my Twitter status, told my Facebook friends what I [...]

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Tis the season to do nice things and Local.com has come up with a nice promotion to get advertisers to sign up.  According to the press release:
Local.com Corporation (NASDAQ: LOCM)…today announced the launch of a new holiday program in which the company will be donating one toy to Toys for Tots for each business that [...]

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writing a tweet that will look good on my blog

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Just discovered Twellow, a new kind of online yellow pages that uses Twitter profiles to populate business listings. I haven’t spent much time poring through it but it sparked some initial thoughts:

This is an interesting strategy to aggregate business listings, particularly of those small businesses that would not show up in a standard yellow pages [...]

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Check it out

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Apparently Twitter has acquired Summize, which has figured out how to search Twitter and deliver some interesting results.  They also have this “Realtime Twitter Sentiment” search which sounds kind of cool, but like Twitter, needs some serious tweaking (tweeking?).
Check out these results:
for “Obama”

for “McCain”

For “oil prices”

I guess 2 out of 3 ain’t bad.
Update: Actually they [...]

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