It must be tempting for a brand to try to do the fun, edgy social media thing, like tease a new promotion or rebranding: For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT — IHOb (@IHOb) Dear Internet, we abbreciate […]
UPDATE: I AM AN IDIOT. APPARENTLY TWITTER FIXED THE PERIOD PROBLEM LAST YEAR AND I DID NOT GET THE MEMO. THIS IS WHAT HAPPENS WHEN YOU GROW UP WITH UHF. Wherever you see “period”, please substitute threaded conversations with multiple people, bots, nazis, lists, and anything else you want to complain about Growing up, we […]
One of the more popular questions right? While I am sure the Googlers have been trying to figure out how Tweets can be a proxy for links, even though Matt Cutts claims Google is “leery” of social signals, I thought the social media reactions to yesterday’s post about Groupon SEO could illustrate Twitter’s SEO effect nicely. […]
Matt Cutts’ most recent G+ post: and his latest Tweet: Thing is, the whole “Hobbit-Meets-Google-Maps” thing would probably have a better chance of exposing new users to Google Plus v. the links thing.
image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google. At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic: ”this is an […]
I had a lot of fun with using embedded Tweets to extract some useful tips from last weeks LocalU conference in Minneapolis. Here’s a sample: Mike Blumenthal @AaronWeich leading search ranking is like BigFoot….very blurry @Mary Bowling There is no trick to SEO. It’s a process. Make your website unblurry. @Aaron Weiche Oh BOY! @marybowling […]
The most interesting info in the Real Time Search panel at SMX is how each of the engines looks at RTS data algorithmically and how it contributes to ranking in Web search results. Some real-time blogging: From BING: Sean Suchter The major types of data they look at in the real time search stream: Meta […]
I just checked out Google’s new Social Search experiment. The idea is that Google can index information from your social network and display relevant content in your search results. For more detail read Danny Sullivan’s post on the launch. Here’s Danny’s summary scenario on how the system could work: Google sees I have a friend […]
Twitter just announced it’s launching an API that will allow developers to add latitude & longitude to any tweet. There’s all sorts of funky services this could lead to such as a site that tracks the locations of Twitter spammers for people to drop nukes on and such (if they are dumb enough to opt […]
Just caught up with Kent Lindstrom, founder of PlacePop and former CEO of Friendster, a new “lightweight” local search app that has a kind of Twittery feel to it. The service encourages users to “share where you go with friends”, “see who else goes where you do” and follow activity that occurs at different places […]
There has been a lot of digital ink spilled over Twitter’s local search implications. Over the past few months several Twitter services have launched with a local angle. I thought it would be interesting to get them all in one place and provide some details: Launched by the Praized Media guys, TwitArea is an add-on […]
I just experienced a small earthquake in Pleasanton, CA. My first instinct was to search “Pleasanton earthquake” on Twitter. Here were the results I got: I then did the same search on Google and found these results:
There are some great posts out there about how businesses can use Twitter, but I just stumbled across this LATimes article about a company that’s trying to get business by encouraging customers to stop using Twitter. A boutique hotel chain, Broughton Hospitality, is promoting a “digital detox” called “Retweet With Broughton”. They’ll give you 30% […]
Ok I am hung up on Twitter today. Here’s another thing I learned at the Kelsey Conference about Twitter – It’s an amazing marketing tool at conferences. During the conference the moderators periodically mentioned that people should tweet conference-related stuff using #marketplaces2009 so that all of the conference tweets would be easy to find in […]
Just starting to try out TwitterHawk. The idea is that you can track when someone on Twitter is talking about a specific subject in a specific location and send them an automated response that is somewhat relevant. For example if I am an attorney in Pleasanton, CA, I could track everytime someone in the area […]
I am testing out the Flock Web Browser this morning and my initial impression is that it could be an amazing tool for social media marketers. It’s essentially Firefox with a large number of social media plugins built into the browser. Thus far I have updated my Twitter status, told my Facebook friends what I […]
Tis the season to do nice things and Local.com has come up with a nice promotion to get advertisers to sign up. According to the press release: Local.com Corporation (NASDAQ: LOCM)…today announced the launch of a new holiday program in which the company will be donating one toy to Toys for Tots for each business […]
Just discovered Twellow, a new kind of online yellow pages that uses Twitter profiles to populate business listings. I haven’t spent much time poring through it but it sparked some initial thoughts: This is an interesting strategy to aggregate business listings, particularly of those small businesses that would not show up in a standard yellow […]
Apparently Twitter has acquired Summize, which has figured out how to search Twitter and deliver some interesting results. They also have this “Realtime Twitter Sentiment” search which sounds kind of cool, but like Twitter, needs some serious tweaking (tweeking?). Check out these results: for “Obama” for “McCain” For “oil prices” I guess 2 out of […]
@chiropractic just tweeted that this was the last day to save $100 on registration for Pubcon. I would not have known this if not for Twitter (with a little bit of Mike’s help). So for those of you wondering what the value of Twitter is, I say Twitter >= $100.
A little late to this one but I just checked out Chris Winfield’s Twitter: Ultimate Time Waster or Great Tool? presentation from SES Toronto. It’s a great intro to the service, really well put together and fun to read. Highly recommended for those who still don’t get it. Check out Chris’s Twitter profile.
Since I am now trading in local search gossip and innuendo (maybe I should turn this blog into Valleywag Local), I thought you might be interested in a little Twitter-based speculation. I just noticed on Emad Fanous’ Twitter Page that he is now “in the city of brotherly love”. Now this could be a Tweet […]
Twitter’s value just went up ever so slighty – I just installed their widget on the right-hand column. After much encouragement by Brian Wallace I have decided to try and make Twitter a regular part of my routine. I have been trying to think about how Twitter could be of use to local businesses and […]