Soft Home Page

That’s what a retailer client asked me a few days ago. It was odd because before last week, their home page traffic was killing it. But a quick look at the home page traffic in Google Search Analytics looked like a text-book case of “softness”: Besides the double-black-diamond slope, what was really troubling about this […]

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via GIPHY I just discovered this morning that an e-commerce client had changed its privacy policy URL (thanks SEORadar!) but had not bothered to redirect their old privacy policy URL to the new one. I guarantee my in-house client had no idea this change was happening (we do have a lot in common). I imagine […]

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SEORadar Alert

It’s a bit awkward to write about a company we have an investment in without sounding like a total salesman, but I am going to give it a try. Even if we had no interest in SEO Radar (full disclosure: we do), I’d like to think I’d still be writing this. Cause it saved my […]

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Dad Pukes

Part 6 in the SEO Death Series While we love Local SEO, a good portion of our clients are large non-local sites with a lot of technical SEO challenges. Today I’d like to talk about the dreaded Virtual Canonical Loop, an obscure technical issue that will absolutely kill your organic traffic, regardless of how big/small […]

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Their clients’ local and organic search rankings and traffic started going up 🙂 Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of a diversified SEO strategy for local clients. Here at Local SEO Guide, […]

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A couple of weeks ago Google announced that it would be using HTTPS URLs as a “lightweight ranking signal”. I have not switched any sites yet, but I thought it would be interesting to observe what has happened to client sites that were already using HTTPS URLs. I took out a few outliers – one […]

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