Entries Tagged as 'Superpages'

IYP SEO Rankings Report 2009

August 12th, 2009 · 73 Comments

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword […]

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Tags: CitySearch · DexKnows · Facebook · Google · InsiderPages · Local Search · MagicYellow · Merchant Circle · Superpages · Yahoo Local · Yellow Pages · Yellowbook · Yellowbot · Yellowpages.com · Yelp

MySpace Yellow Pages: 40% of U.S. Moms Can’t Be Wrong?

March 16th, 2009 · 2 Comments

Just sat through the Jeff Berman of MySpace’s keynote at the Kelsey Group’s Marketplaces 2009 conference.  There was a lot of talk about personalization and how huge the audience is, but I only heard lip service paid to local.  Berman gave an example of how a roofer got a $30K deal via a $100 self-serve […]

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Tags: BIA/Kelsey · Superpages · Yellow Pages

Idearc Stock Price: Yikes!

November 21st, 2008 · 2 Comments

Just heard that their current market cap is about $20 million.  Thinking everyone here at the Kelsey ILM Conference could chip in a few bucks and we could buy it.  Ping me if you’re in.

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Tags: Superpages

Note to Superpages Re Terrorism & Swag

September 17th, 2008 · 8 Comments

Apparently airport security does not buy into the branding potential of toy guns as booth giveaways…Perhaps you can suggest a good attorney as it looks like I may be blogging from Gitmo for the foreseeable future…

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Tags: BIA/Kelsey · Superpages

Yellow Pages Searches on Mobile Phones: Briggs Ferguson of Idearc

September 17th, 2008 · Comments Off on Yellow Pages Searches on Mobile Phones: Briggs Ferguson of Idearc

I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share […]

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Tags: BIA/Kelsey · Mobile Search · Superpages · Yellow Pages