National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic. The typical IYP has north of 15MM business listings. Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword […]
Entries Tagged as 'Superpages'
August 12th, 2009 · 73 Comments
Tags: CitySearch · DexKnows · Facebook · Google · InsiderPages · Local Search · MagicYellow · Merchant Circle · Superpages · Yahoo Local · Yellow Pages · Yellowbook · Yellowbot · Yellowpages.com · Yelp
March 16th, 2009 · 2 Comments
Just sat through the Jeff Berman of MySpace’s keynote at the Kelsey Group’s Marketplaces 2009 conference. There was a lot of talk about personalization and how huge the audience is, but I only heard lip service paid to local. Berman gave an example of how a roofer got a $30K deal via a $100 self-serve […]
November 21st, 2008 · 2 Comments
Just heard that their current market cap is about $20 million. Thinking everyone here at the Kelsey ILM Conference could chip in a few bucks and we could buy it. Ping me if you’re in.
September 17th, 2008 · 8 Comments
Apparently airport security does not buy into the branding potential of toy guns as booth giveaways…Perhaps you can suggest a good attorney as it looks like I may be blogging from Gitmo for the foreseeable future…
September 17th, 2008 · Comments Off on Yellow Pages Searches on Mobile Phones: Briggs Ferguson of Idearc
I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got – from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches. Good quote: “None of the companies in this room have a dominant share […]