LOC@L SEO GUIDE

New to local search engine optimization? You may want to subscribe to my company RSS feed. Thanks for visiting!is now live on Mike’s site.  He presented this at SMX Local last month and I am bummed I missed it.  In my opinion there are few people who understand Google Maps outside of Google as well [...]

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As you can see David Mihm put a ton of work into this post and it’s worth a read.

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I had to cut out on SMX LoMo early, but I thought you guys might find the following list of local link resources presented by Will Scott of Search Influence, a great SEO co that specializes in search engine optimization for cosmetic surgeons.

Directories
Directory Critic
Vile Silencer
Top Web Directories
Article & Press Release Submissions
Buzzle
Go Articles
PRWeb
Fast Pitch Networking

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Online reviews can impact rankings, particularly in less competitive markets
Ratings can also influence click-through rate from local SERPs (you’re more likely to notice and click on a five star rating v. a one star). Ratings are the new rankings.
make it easy for your customers to write a review (they aren’t going to do it [...]

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Use your keywords in your business name

Create a separate page on your website for your video and use a description with your keywords
If you have a video and listing on a search results page you get 3.3 times the attention that you get from an ad or a single organic search result.
The more Web citations [...]

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The CPC for the keyword “iphone” in the UK is 15 times more expensive than it is in the US.  “smartphone” is 13 times more expensive.
Check them out at www.spyfu.com and their newly launched www.spyfu.com/uk.

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The fourth most searched local search site, according to Comscore, is “other”.

And apparently the downturn in the economy has not hurt the psychiatry business.

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“Search nearby” is the killer feature for local search.
Try it a local.genieknows.com.

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It’s a good time to get into mobile search marketing because it’s early, prices and competition low.  If your site has a store finder you should probably be doing mobile.
Find out more at Outrider.

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says Don Campbell of Expand2Web quoting Frazier Miller from this morning’s Yahoo Local presentation.
The sheer volume of searches with local intent is huge and we know that Google has a much larger market share.
Check him out at Expand2Web.

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