LOC@L SEO GUIDE

I’ve been spending a lot of time talking about Google+ and sometimes it’s nice to remind myself that good old-fashioned meat-and-potatoes SEO still works, and can be critical to start-ups trying to break into a market.  To wit, here’s the organic traffic chart for a start-up that has a great service but had little traction [...]

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Recently there has been a good deal of prognostication on the fate of start-ups in the wake of the current economic enema.  And while things are definitely getting tighter and companies are getting more cautious with their spending, I have a suspicion that local/SMB oriented Web start-ups might have a slightly easier time of things. [...]

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Apparently Sequoia Capital had a meeting with its portfolio companies this week where they gave them some grim advice for how to weather the bad economy.  One of the talking points that stood out for me from this report of the meeting: In a downturn, aggressive PR and Communications strategy is key. To continue on [...]

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As a follow up to my post on the true cost of SEO I recommend you check out the SEO Success Pyramid on Matt McGee’s blog.  I recently was explaining how SEO works to the board of one of my clients in the flooring industry and they found it very helpful.  Thanks Matt.

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I was speaking to a potential client last week and he mentioned that he had already spent a lot on PPC and now wanted to try SEO so he could get some “free traffic”. I hear this all of the time. While SEO can provide an amazing ROI, there still are costs associated with it [...]

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Greg Sterling’s post today on the LA Times article about a shakeout for Internet start-ups should be a 3am wake up call for start-up CEOs. And one of their first calls should be to a SEO expert.

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I pride myself on being able to explain SEO concepts in a clear, simple fashion to my clients, but today a potential client told me that for her SEO was about as “clear as mud”. I think we all have subject matter where we naturally tune out and the information has hard time sinking in. [...]

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