TLDR; SEO Strategy and the ability to capture more organic traffic are becoming increasingly important for e-commerce businesses’ digital marketing strategy as more customers search and shop online over retail. This makes SEO proportionately more relevant for e-commerce so it’s important to know which aspects of SEO are most impactful. This article covers seven e-commerce [...]
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I’ve been spending a lot of time talking about Google+ and sometimes it’s nice to remind myself that good old-fashioned meat-and-potatoes SEO still works, and can be critical to start-ups trying to break into a market.  To wit, here’s the organic traffic chart for a start-up that has a great service but had little traction […]

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I was speaking to a potential client last week and he mentioned that he had already spent a lot on PPC and now wanted to try SEO so he could get some “free traffic”. I hear this all of the time. While SEO can provide an amazing ROI, there still are costs associated with it […]

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