Entries Tagged as 'Social Media Optimization'

A Wonderful Life Brought To You By Facebook

July 2nd, 2010 · 1 Comment

Cari McGee pens a New Yorker-worthy piece on how Facebook can create incredible social-local experiences as seen through the lens of a woman who was downsizing and needed help moving: But another friend of hers, (we’ll call her Mary), said, “No, you won’t. I’ll get others to help. No biggie.” And Mary rallied the troops. [...]

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Tags: Facebook · Social Media Optimization

Needium Taps the “Need” Medium for Leads

June 30th, 2010 · 5 Comments

While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea.  [...]

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Tags: Reputation Management · Small Business Marketing · Social Media Optimization

BlueGlass Interactive Points The Way – Local Search Next?

June 22nd, 2010 · 9 Comments

Just saw this release that Chris Winfield, Dave Snyder, Brent Csutoras, Jordan Kasteler, Loren Baker, Tony Wang and Danielle Winfield along with their colleagues at their various companies have joined forces to form Blueglass, a full service Internet Marketing agency. This may not mean much to my readers in the local search world, but each [...]

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Tags: Local Search · Social Media Optimization

Business.com Social Media Survey – Are You Running 7 Social Media Campaigns?

November 5th, 2009 · 4 Comments

Business.com just released the results of a study on social media usage by business professionals. The big data points that stuck out for me: The average company in this study was planning, developing or running seven(!!!!) different social media initiatives Facebook is the social media platform of choice for the majority of respondents, but I [...]

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Tags: Reputation Management · Social Media Optimization

Yellow Pages v. Social Media Marketing: A Rebuttal To The Lazy, Lying Mainstream Media

July 28th, 2009 · 43 Comments

From the Couldn’t Resist Department: Tara Nelson of the Examiner.com, “the insider source for everything local”, wrote an article today called “Yellow Pages v. Social Media Marketing” on the subject of shifting your budget from print yellow pages advertising to social media marketing.  Now readers of this blog know I am all about positivity and [...]

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Tags: Social Media Optimization · Yellow Pages