Entries Tagged as 'Social Media Optimization'

A Wonderful Life Brought To You By Facebook

July 2nd, 2010 · 1 Comment

Cari McGee pens a New Yorker-worthy piece on how Facebook can create incredible social-local experiences as seen through the lens of a woman who was downsizing and needed help moving: But another friend of hers, (we’ll call her Mary), said, “No, you won’t. I’ll get others to help. No biggie.” And Mary rallied the troops. [...]

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Tags: Facebook · Social Media Optimization

Needium Taps the “Need” Medium for Leads

June 30th, 2010 · 5 Comments

While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea.  [...]

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Tags: Reputation Management · Small Business Marketing · Social Media Optimization

BlueGlass Interactive Points The Way – Local Search Next?

June 22nd, 2010 · 9 Comments

Just saw this release that Chris Winfield, Dave Snyder, Brent Csutoras, Jordan Kasteler, Loren Baker, Tony Wang and Danielle Winfield along with their colleagues at their various companies have joined forces to form Blueglass, a full service Internet Marketing agency. This may not mean much to my readers in the local search world, but each [...]

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Tags: Local Search · Social Media Optimization

Business.com Social Media Survey – Are You Running 7 Social Media Campaigns?

November 5th, 2009 · 4 Comments

Business.com just released the results of a study on social media usage by business professionals. The big data points that stuck out for me: The average company in this study was planning, developing or running seven(!!!!) different social media initiatives Facebook is the social media platform of choice for the majority of respondents, but I [...]

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Tags: Reputation Management · Social Media Optimization

Yellow Pages v. Social Media Marketing: A Rebuttal To The Lazy, Lying Mainstream Media

July 28th, 2009 · 43 Comments

From the Couldn’t Resist Department: Tara Nelson of the Examiner.com, “the insider source for everything local”, wrote an article today called “Yellow Pages v. Social Media Marketing” on the subject of shifting your budget from print yellow pages advertising to social media marketing.  Now readers of this blog know I am all about positivity and [...]

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Tags: Social Media Optimization · Yellow Pages

Will You Be My Store’s Facebook Friend? Pretty Please?

April 11th, 2009 · 5 Comments

Just saw this on the front door of a kid’s clothing store in Rye, NY. The number of online “friends” your business has may be a good indication of its health. The storefronts next to Sasha’s were empty. Must have been using Yahoo 360.

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Tags: Facebook · Social Media Optimization

Bay Area Photographer Seeks Reviews & More Customers

February 16th, 2009 · 10 Comments

Recently we hired a great bay area child photographer to do some shots of our children.  While I loved the photos, I was even more impressed with the follow up email I just received from the photographer.  Check out this excerpt: I was wondering if you would be able to write some reviews for me [...]

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Tags: Google · Online Reviews · Small Business Marketing · Social Media Optimization · Yelp

Are You Using Meetup To Market Your Small Business?

December 19th, 2008 · 6 Comments

Back in January I posted about how small businesses could use Meetup to market themselves.  Today I got a reminder in my email via my East Bay SEO Meetup about how creative marketers are using Meetup to get the word out about their businesses.  Check this out:

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Tags: Small Business Marketing · Social Media Optimization

Microsoft Offers Social Media for Small Business e-Book

December 4th, 2008 · 2 Comments

It’s entitled “Let’s Talk“. I don’t know anything about it but the graphic makes it look ginormous. Tip o the hat to Tad Chef

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Tags: Small Business Marketing · Social Media Optimization

Twellow – New Social Media Based Yellow Pages Launches

July 22nd, 2008 · 1 Comment

Just discovered Twellow, a new kind of online yellow pages that uses Twitter profiles to populate business listings. I haven’t spent much time poring through it but it sparked some initial thoughts: This is an interesting strategy to aggregate business listings, particularly of those small businesses that would not show up in a standard yellow [...]

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Tags: Social Media Optimization · Twitter · Yellow Pages