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Entries Tagged as 'Social Media Optimization'

#c32011: Yelp, Groupon, Merchant Circle & Pelago

February 3rd, 2011 · Comments Off

We’re back at C3 and starting out with “A Conversation With the Networks”: Doug Kilponen, SVP Biz Dev, Merchant Circle John Kim, VP, Products, Pelago Sumir Meghani, Director BD, Groupon Jed Nachman, VP Sales, Yelp Kim – If you can create content and connect with other people, it’s social media Meghani – Groupon has two [...]

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Tags: Groupon · Merchant Circle · Social Media Optimization · Yelp

Attention Local Search/Local Social PR People

January 31st, 2011 · 4 Comments

Stop sending me irrelevant press releases (I know you won’t but I had to ask).  They get deleted/ignored every time. I will be covering more local-social media trends as part of the new Local Social Consulting Advisory Service I am starting with BIA/Kelsey.  If you are doing innovative things in this area and want me [...]

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Tags: BIA/Kelsey · Social Media Optimization

Do Yelp Stickers On Your Window Bring In Customers?

January 26th, 2011 · 2 Comments

BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.

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Tags: Online Reviews · Small Business Marketing · Social Media Optimization · Yelp

Conversational Commerce Conference Coming Up in SF

January 6th, 2011 · 2 Comments

Just got an invite to Opus Research’s Conversational Commerce Conference aka C3 on Feb 2-3 in San Francisco. Opus is Dan Miller’s and Greg Sterling’s brainchild. I’ll be blogging the event. Here’s the conference summary: Opus Research’s Conversational Commerce Conference (C3) brings together a diverse array of interested groups and stakeholders to discuss the new [...]

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Tags: Local Search · Social Media Optimization

48% of Small Businesses Have a Facebook Page – #ILM10

December 7th, 2010 · 7 Comments

According to the BIA Kelsey’s 2010 Local Commerce Monitor, the use of social media by small and medium-sized businesses (SMBs) who spend at least $25K in online marketing/year has risen dramatically over the past year. As I mentioned in my post on The Local Reviews Ecosystem, the focus on customer engagement via reviews and social [...]

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Tags: Facebook · Facebook Places · Social Media Optimization