Entries Tagged as 'Social Media Optimization'

But Some of My Best Friends Are Social Media Managers….

November 4th, 2013 · 9 Comments

DOVE Social Media Campaign

This post on Why Are So Many Social Media Managers Dipshits is so good. My father always said “If you don’t have something nice to say about someone, don’t say anything.” But let’s face it, Social Media Managers may just be to SEOs what New Jersey is to New York. I keed. I keed. “DOVE [...]

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Tags: Social Media Optimization

Dittmer’s is Smoking at Local Social

July 20th, 2012 · 2 Comments

For those in the know, Dittmer’s Gourmet Meats & Wurst Haus was the best place in Silicon Valley to get a smoked pork chop, a pickled pigs foot or a tub of duck fat. Unfortunately, last year a faulty smoker caused a fire and Dittmers had to shut down while it moved locations and rebuilt. [...]

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Tags: Facebook · Facebook Places · Social Media Optimization

BIA/Kelsey Social Local Media Consulting Is Now Live

February 24th, 2011 · 3 Comments

Yesterday I formally launched a partnership with BIA/Kelsey to provide their clients with a “Social Local Media Advisory Service”. Here’s the kind of stuff we’ll be helping clients with: SLM will spotlight buyers, sellers, platform developers, vendors, practitioners and thought leaders engaged in the use of social media tools and techniques to forward customer relationships. [...]

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Tags: BIA/Kelsey · Social Media Optimization

Social CRM for SMBs

February 3rd, 2011 · 2 Comments

More from C3: Craig Donato, CEO & Founder, Oodle Perry Evans, CEO & Founder, Closely Brendan King, CEO, Vendasta Technologies Seb Provencher, VP Product Mgt, Praized Media Donato – Social is not for all SMBs. It’s for SMBs that depend on relationship marketing. Real Estate Agents are a good example. There has been massive adoption [...]

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Tags: Reputation Management · Social Media Optimization

#c32011: Yelp, Groupon, Merchant Circle & Pelago

February 3rd, 2011 · No Comments

We’re back at C3 and starting out with “A Conversation With the Networks”: Doug Kilponen, SVP Biz Dev, Merchant Circle John Kim, VP, Products, Pelago Sumir Meghani, Director BD, Groupon Jed Nachman, VP Sales, Yelp Kim – If you can create content and connect with other people, it’s social media Meghani – Groupon has two [...]

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Tags: Groupon · Merchant Circle · Social Media Optimization · Yelp

Attention Local Search/Local Social PR People

January 31st, 2011 · 4 Comments

Stop sending me irrelevant press releases (I know you won’t but I had to ask).  They get deleted/ignored every time. I will be covering more local-social media trends as part of the new Local Social Consulting Advisory Service I am starting with BIA/Kelsey.  If you are doing innovative things in this area and want me [...]

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Tags: BIA/Kelsey · Social Media Optimization

Do Yelp Stickers On Your Window Bring In Customers?

January 26th, 2011 · 2 Comments

BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.

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Tags: Online Reviews · Small Business Marketing · Social Media Optimization · Yelp

Conversational Commerce Conference Coming Up in SF

January 6th, 2011 · 2 Comments

Just got an invite to Opus Research’s Conversational Commerce Conference aka C3 on Feb 2-3 in San Francisco. Opus is Dan Miller’s and Greg Sterling’s brainchild. I’ll be blogging the event. Here’s the conference summary: Opus Research’s Conversational Commerce Conference (C3) brings together a diverse array of interested groups and stakeholders to discuss the new [...]

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Tags: Local Search · Social Media Optimization

48% of Small Businesses Have a Facebook Page – #ILM10

December 7th, 2010 · 7 Comments

According to the BIA Kelsey’s 2010 Local Commerce Monitor, the use of social media by small and medium-sized businesses (SMBs) who spend at least $25K in online marketing/year has risen dramatically over the past year. As I mentioned in my post on The Local Reviews Ecosystem, the focus on customer engagement via reviews and social [...]

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Tags: Facebook · Facebook Places · Social Media Optimization

The Local Reviews Ecosystem

December 7th, 2010 · 11 Comments

This morning at the BIA Kelsey’s 2010 Interactive Local Media conference, we’ll be introducing a new partnership between Local SEO Guide and BK – a new local social consulting practice for BK clients.  I will be working with them as the Practice Director to help clients chart the social media waters  (Have no fear LocalSEOGuide [...]

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Tags: Online Reviews · Reputation Management · Social Media Optimization