Yesterday I formally launched a partnership with BIA/Kelsey to provide their clients with a “Social Local Media Advisory Service”. Here’s the kind of stuff we’ll be helping clients with: SLM will spotlight buyers, sellers, platform developers, vendors, practitioners and thought leaders engaged in the use of social media tools and techniques to forward customer relationships. [...]
Entries Tagged as 'Social Media Optimization'
BIA/Kelsey Social Local Media Consulting Is Now Live
February 24th, 2011 · 3 Comments
Tags: BIA/Kelsey · Social Media Optimization
Social CRM for SMBs
February 3rd, 2011 · 2 Comments
More from C3: Craig Donato, CEO & Founder, Oodle Perry Evans, CEO & Founder, Closely Brendan King, CEO, Vendasta Technologies Seb Provencher, VP Product Mgt, Praized Media Donato – Social is not for all SMBs. It’s for SMBs that depend on relationship marketing. Real Estate Agents are a good example. There has been massive adoption [...]
Tags: Reputation Management · Social Media Optimization
#c32011: Yelp, Groupon, Merchant Circle & Pelago
February 3rd, 2011 · No Comments
We’re back at C3 and starting out with “A Conversation With the Networks”: Doug Kilponen, SVP Biz Dev, Merchant Circle John Kim, VP, Products, Pelago Sumir Meghani, Director BD, Groupon Jed Nachman, VP Sales, Yelp Kim – If you can create content and connect with other people, it’s social media Meghani – Groupon has two [...]
Tags: Groupon · Merchant Circle · Social Media Optimization · Yelp
Attention Local Search/Local Social PR People
January 31st, 2011 · 4 Comments
Stop sending me irrelevant press releases (I know you won’t but I had to ask). They get deleted/ignored every time. I will be covering more local-social media trends as part of the new Local Social Consulting Advisory Service I am starting with BIA/Kelsey. If you are doing innovative things in this area and want me [...]
Tags: BIA/Kelsey · Social Media Optimization
Do Yelp Stickers On Your Window Bring In Customers?
January 26th, 2011 · 2 Comments
BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.
Tags: Online Reviews · Small Business Marketing · Social Media Optimization · Yelp
Conversational Commerce Conference Coming Up in SF
January 6th, 2011 · 2 Comments
Just got an invite to Opus Research’s Conversational Commerce Conference aka C3 on Feb 2-3 in San Francisco. Opus is Dan Miller’s and Greg Sterling’s brainchild. I’ll be blogging the event. Here’s the conference summary: Opus Research’s Conversational Commerce Conference (C3) brings together a diverse array of interested groups and stakeholders to discuss the new [...]
Tags: Local Search · Social Media Optimization
48% of Small Businesses Have a Facebook Page – #ILM10
December 7th, 2010 · 7 Comments
According to the BIA Kelsey’s 2010 Local Commerce Monitor, the use of social media by small and medium-sized businesses (SMBs) who spend at least $25K in online marketing/year has risen dramatically over the past year. As I mentioned in my post on The Local Reviews Ecosystem, the focus on customer engagement via reviews and social [...]
Tags: Facebook · Facebook Places · Social Media Optimization
The Local Reviews Ecosystem
December 7th, 2010 · 11 Comments
This morning at the BIA Kelsey’s 2010 Interactive Local Media conference, we’ll be introducing a new partnership between Local SEO Guide and BK – a new local social consulting practice for BK clients. I will be working with them as the Practice Director to help clients chart the social media waters (Have no fear LocalSEOGuide [...]
Tags: Online Reviews · Reputation Management · Social Media Optimization
A Wonderful Life Brought To You By Facebook
July 2nd, 2010 · 1 Comment
Cari McGee pens a New Yorker-worthy piece on how Facebook can create incredible social-local experiences as seen through the lens of a woman who was downsizing and needed help moving: But another friend of hers, (we’ll call her Mary), said, “No, you won’t. I’ll get others to help. No biggie.” And Mary rallied the troops. [...]
Tags: Facebook · Social Media Optimization
Needium Taps the “Need” Medium for Leads
June 30th, 2010 · 5 Comments
While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea. [...]
Tags: Reputation Management · Small Business Marketing · Social Media Optimization
