LOC@L SEO GUIDE

I will be at SMX West in Santa Clara this Wednesday in the afternoon and most of the day Thursday.  If any of my readers are going to be there and are interested in hooking up let me know.

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As part of my presentation at SMX Local I put together a list of all of the “social IYPs”, or national yellow pages sites that allow customer reviews. There was quite a discussion about how trustworthy these reviews were. Greg Sterling has a recap of that discussion on his blog. Paul Ryan, CEO […]

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I had a great conversation at SMX Local with Mark Barrera of Franklin-Spirko , a SEO/PR firm in Frisco, TX, on the topic of what I call “Keyword Expansion” - the art of coming up with new keywords that you can use to attract qualified search traffic that you didn’t have in your original business […]

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I am having lunch with Mary Bowling, SEO Expert from Blizzard Internet Marketing, and I asked her for one of her “secret sauce” tips and she gave me a good one:
She posted the business info from one of her tourism clients on Microsoft’s Windows Live Expo, Microsoft’s version of Google Base, and pretty quickly […]

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Here’s part II of what I’ll be talking about at SMX Local in a few minutes.
So you’re a business and you have a local website or websites you like (or don’t like but have been successful at not dealing with that issue). Your business info is listed all over the Web. You’re on […]

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Vanessa Fox, formerly of Google and now of Zillow, made an interesting comment on the SMX Local SEO panel today. While encouraging businesses to upload as much data as possible, including photos, to Google Local Business Center, she said “If your data matches 3rd party data that is important - you’re seen as more […]

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Here’s a quick tip I picked up at the SMX Local SEO panel. From Matt Van Wagner of FindMeFaster:
According to Matt he was working on a nursing home chain campaign and they found that using keyword+full state name (e.g. “nursing home New York”) outperformed keyword + state abbreviation (e.g. “nursing home NY”) for […]

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Just to let you guys know that not only will I be speaking at SMX Local, but also I will be blogging SMX Local too. I’ll try not to do that live-blogging stuff but rather I will hopefully provide recaps of some of the sessions and interesting encounters that occur. Send me an […]

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Typically when I recommend viral marketing techniques to my clients I get blank stares in return. Viral marketing campaigns sound very interesting in theory, but actually connecting the dots and executing them seems to require an imagination that is outside the scope of some very imaginative people. So I am hoping that this post can serve as a “how-to” guide for a viral marketing campaign that I can point people to which will help them connect the dots. Please forgive the excruciating detail.

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I’ll be speaking on the Community-Driven Local Search panel. If you’re going to be there and want to connect please drop me an email at localseo at localseoguide.com.

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