From the NYT – Turn your head and cough for the camera please. Apparently doctors in the “luxury” category (lasik, botox, boob jobs, etc.) are getting pretty aggressive at getting patients to post videos of their procedures on YouTube. Docs are offering nice discounts, and in one case a lasik doc is paying [...]
Entries Tagged as 'Small Business Marketing'
June 26th, 2008 · 7 Comments
June 23rd, 2008 · 4 Comments
Last week I was hanging with the CEO of a company that sold internet marketing services to SMBs. We were dining at Redbones, a restaurant that had been advertising with their service for about two years. The owner of the restaurant came over and the CEO asked how the service was working for him. “Honestly, [...]
Tags: Small Business Marketing
June 19th, 2008 · 7 Comments
Just read Greg Sterling’s linkbait on the end of smb websites and since for some reason Greg’s blog thinks I am spamming him I thought I’d reiterate my comment here (note to all bloggers please check your blog’s spam catcher and despam my profile!). In Greg’s post he posits that the profile page as sold [...]
June 17th, 2008 · 3 Comments
I got a call from Dan Hobin, G5′s CEO, who tells me that they have just become an ‘authorized reseller of Adwords”. G5 Search Marketing is one of those great Internet marketing companies you’ve never heard of. They focus on servicing the self-storage industry and by their account they are kicking butt and profitable. I [...]
June 13th, 2008 · 1 Comment
The guys over at Palore have been sending me some interesting info on the local search sites they have been crawling. Recently they looked at how many sites a particular business appeared on as an advertiser. According to their data it looks like a high percentage of SMBs advertise on only one site. Check [...]
June 3rd, 2008 · 2 Comments
Stephan Spencer of NetConcepts. High Value Link Targets: Find PR10 /9 Sites: ercim.org, w3.org, usa.gov, etc. Look for sites one click away from Google They have a new tool that involves the Google Directory. Use a Backlink Anchor Text analysis tools: SEOMoz SEOBook Jim Boykin’s Tool Networking in the Blogosphere: Comment on “dofollow” blogs Submit [...]
May 16th, 2008 · 1 Comment
Don Campbell has a pretty good overview of Yahoo Search Monkey and it’s relevance for online marketers.
April 24th, 2008 · 5 Comments
As a follow up to my post on the true cost of SEO I recommend you check out the SEO Success Pyramid on Matt McGee’s blog. I recently was explaining how SEO works to the board of one of my clients in the flooring industry and they found it very helpful. Thanks Matt.
April 16th, 2008 · 6 Comments
I often recommend to clients that they consider adding more articles to their site via a blog. The idea is to have an easy system to add content that is useful for both potential customers and search engines. If you are a plumber the content doesn’t necessarily have to be about how to fix a [...]
Tags: Small Business Marketing
April 15th, 2008 · 3 Comments
TurnHere has already made a name for itself in the industry as the purveyors of online video for small businesses. Something must be in the air because I just got pinged by Steve Espinosa about Buzzspot.net a new service that provides affordable TV advertising to small and medium-sized businesses. Buzzspot is basically a reseller of [...]