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Entries Tagged as 'Small Business Marketing'

Prescription for the Yellow Pages – #DMS09

September 22nd, 2009 · 24 Comments

Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth.  Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly.  Nobody talked about usage in the past because sales [...]

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Tags: BIA/Kelsey · Local Advertising · Small Business Marketing · Yellow Pages

Building a Multi-Product Sales Organization – DMS09

September 22nd, 2009 · 3 Comments

Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products.  There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these [...]

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Tags: BIA/Kelsey · Small Business Marketing · Yellow Pages

Michael Taylor of The Kelsey Group – The Selling to SMBs Landscape

September 22nd, 2009 · 2 Comments

Let’s start out the conference with a little liveblogging: Michael Taylor of BIA Kelsey started out the Kelsey DMS ’09 conference with a “preconference” presentation on the landscape of selling marketing services to SMBs. The number of local media choices is increasing – TV, Yellow Pages, Newspaper, Radio, IPTV, Mobile, PayPerCall, etc. Questions SMB’s ask: [...]

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Tags: BIA/Kelsey · Small Business Marketing

My Experience With Tate Family Complete Auto Care San Jose As a Non-Customer

August 14th, 2009 · 67 Comments

A lesson in reputation management: Last night I was driving away from the Local Search Summit Conference with Mr. David Mihm, local search whiz, when I noticed that I had a flat tire.  As luck would have it I stopped the car right in front of Tate Family Complete Auto Care at 477 Market St. [...]

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Tags: Reputation Management · Small Business Marketing

Bay Area Photographer Seeks Reviews & More Customers

February 16th, 2009 · 10 Comments

Recently we hired a great bay area child photographer to do some shots of our children.  While I loved the photos, I was even more impressed with the follow up email I just received from the photographer.  Check out this excerpt: I was wondering if you would be able to write some reviews for me [...]

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Tags: Google · Online Reviews · Small Business Marketing · Social Media Optimization · Yelp