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Entries Tagged as 'Small Business Marketing'

A Nofollow Tag On Your Eyeballs?

June 26th, 2008 · 7 Comments

    From the NYT – Turn your head and cough for the camera please.  Apparently doctors in the “luxury” category (lasik, botox, boob jobs, etc.) are getting pretty aggressive at getting patients to post videos of their procedures on YouTube. Docs are offering nice discounts, and in one case a lasik doc is paying [...]

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Tags: Local Advertising · Small Business Marketing

Small Businesses Don’t Care About Your Amazing Service

June 23rd, 2008 · 4 Comments

Last week I was hanging with the CEO of a company that sold internet marketing services to SMBs.  We were dining at Redbones, a restaurant that had been advertising with their service for about two years.  The owner of the restaurant came over and the CEO asked how the service was working for him. “Honestly, [...]

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Tags: Small Business Marketing

The End of SMB Websites?

June 19th, 2008 · 7 Comments

Just read Greg Sterling’s linkbait on the end of smb websites and since for some reason Greg’s blog thinks I am spamming him I thought I’d reiterate my comment here (note to all bloggers please check your blog’s spam catcher and despam my profile!). In Greg’s post he posits that the profile page as sold [...]

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Tags: Small Business Marketing · Yellow Pages

G5 Search Marketing Teams Up With Google

June 17th, 2008 · 3 Comments

I got a call from Dan Hobin, G5′s CEO, who tells me that they have just become an ‘authorized reseller of Adwords”. G5 Search Marketing is one of those great Internet marketing companies you’ve never heard of.  They focus on servicing the self-storage industry and by their account they are kicking butt and profitable.  I [...]

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Tags: Local Search · Small Business Marketing

How Many Sites Do SMBs Advertise On?

June 13th, 2008 · 1 Comment

Boston Restaurants

The guys over at Palore have been sending me some interesting info on the local search sites they have been crawling.  Recently they looked at how many sites a particular business appeared on as an advertiser.  According to their data it looks like a high percentage of SMBs advertise on only one site.   Check [...]

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Tags: CitySearch · Local Advertising · Small Business Marketing · Yellow Pages

SMX Advanced: Stephan Spencer:Fo Shizzle Linkbuilding

June 3rd, 2008 · 2 Comments

Stephan Spencer of NetConcepts. High Value Link Targets: Find PR10 /9 Sites: ercim.org, w3.org, usa.gov, etc. Look for sites one click away from Google They have a new tool that involves the Google Directory. Use a Backlink Anchor Text analysis tools: SEOMoz SEOBook Jim Boykin’s Tool Networking in the Blogosphere: Comment on “dofollow” blogs Submit [...]

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Tags: Linkbuilding · Small Business Marketing

Yahoo Search Monkey & Small Business Online Marketing

May 16th, 2008 · 1 Comment

Don Campbell has a pretty good overview of Yahoo Search Monkey and it’s relevance for online marketers.

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Tags: Local Search · Small Business Marketing · Yahoo Local

The SEO Success Pyramid

April 24th, 2008 · 5 Comments

As a follow up to my post on the true cost of SEO I recommend you check out the SEO Success Pyramid on Matt McGee’s blog.  I recently was explaining how SEO works to the board of one of my clients in the flooring industry and they found it very helpful.  Thanks Matt.

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Tags: Small Business Marketing · Start-Up SEO

Great Example of How To Use Blogs To Get Customers

April 16th, 2008 · 6 Comments

I often recommend to clients that they consider adding more articles to their site via a blog.  The idea is to have an easy system to add content that is useful for both potential customers and search engines.  If you are a plumber the content doesn’t necessarily have to be about how to fix a [...]

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Tags: Small Business Marketing

Affordable Local TV Advertising

April 15th, 2008 · 3 Comments

TurnHere has already made a name for itself in the industry as the purveyors of online video for small businesses.  Something must be in the air because I just got pinged by Steve Espinosa about Buzzspot.net a new service that provides affordable TV advertising to small and medium-sized businesses.  Buzzspot is basically a reseller of [...]

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Tags: Local Advertising · Local Video · Small Business Marketing · Video SEO