LOC@L SEO GUIDE

A lesson in reputation management: Last night I was driving away from the Local Search Summit Conference with Mr. David Mihm, local search whiz, when I noticed that I had a flat tire.  As luck would have it I stopped the car right in front of Tate Family Complete Auto Care at 477 Market St. [...]

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Recently we hired a great bay area child photographer to do some shots of our children.  While I loved the photos, I was even more impressed with the follow up email I just received from the photographer.  Check out this excerpt: I was wondering if you would be able to write some reviews for me [...]

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Many moons ago in my Yellow Pages 3.0 post, I started preaching to the local search industry that owning the SMB website was going to be the best way to insure viability in search.  After all if you are Google where would you rather send someone, to a plumber’s website or to an IYP’s list [...]

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My friend Scott is a local boat dealer in Livermore, CA.  One of the big annual events for his business is the Pleasanton Boat Show which usually takes place in early January.  Unfortunately the show has been cancelled this year so Scott is now going to try some other nearby shows.  Of course the SEO-obsessed [...]

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Back in January I posted about how small businesses could use Meetup to market themselves.  Today I got a reminder in my email via my East Bay SEO Meetup about how creative marketers are using Meetup to get the word out about their businesses.  Check this out:

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According to my buds at Silicon Alley Insider MS just released some survey that shows that most small businesses with websites don’t buy search ads. Some highlights from their analysis:

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Noa Gertin at Palore just pinged me with some real happy talk kind of news.  According to their data, which they get from crawling local search sites, the search engine advertising spend for SMBs took a 50%+ hit in Sept/Oct 2008.  Noa, if you’re reading this, how do you know this is SMB spend and [...]

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Tis the season to do nice things and Local.com has come up with a nice promotion to get advertisers to sign up.  According to the press release: Local.com Corporation (NASDAQ: LOCM)…today announced the launch of a new holiday program in which the company will be donating one toy to Toys for Tots for each business [...]

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It’s entitled “Let’s Talk“. I don’t know anything about it but the graphic makes it look ginormous. Tip o the hat to Tad Chef

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I recently spoke with a small business that had turned off its SEO efforts in the summer.  They were impressed with the traffic growth – daily search engine traffic had doubled in about 30 days – but lead volume from their website had stayed flat.  I checked the terms that were driving traffic and they [...]

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