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Entries Tagged as 'Small Business Marketing'

Prescription for the Yellow Pages – #DMS09

September 22nd, 2009 · 24 Comments

Charles Laughlin and Neal Polachek of BIA Kelsey talking about their survey of Yellow Pages CEOs: Some quotes from CEOs on where we are today: “Conserving cash has replaced growth.  Advertisers have reduced spending at a rate we’ve never seen before” “Print usage has dropped significantly.  Nobody talked about usage in the past because sales [...]

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Tags: BIA/Kelsey · Local Advertising · Small Business Marketing · Yellow Pages

Building a Multi-Product Sales Organization – DMS09

September 22nd, 2009 · 3 Comments

Panelists: Taylor Treese – MediaTraks, Dean Hodges – American Directory Systems, Eitan Ackerman – Amdocs The panel started out talking about the growing interest in selling digital products.  There are a number of bottlenecks – sales has a hard time adjusting to selling digital and it’s a challenge to upgrade backend technologies to deliver these [...]

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Tags: BIA/Kelsey · Small Business Marketing · Yellow Pages

Michael Taylor of The Kelsey Group – The Selling to SMBs Landscape

September 22nd, 2009 · 2 Comments

Let’s start out the conference with a little liveblogging: Michael Taylor of BIA Kelsey started out the Kelsey DMS ’09 conference with a “preconference” presentation on the landscape of selling marketing services to SMBs. The number of local media choices is increasing – TV, Yellow Pages, Newspaper, Radio, IPTV, Mobile, PayPerCall, etc. Questions SMB’s ask: [...]

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Tags: BIA/Kelsey · Small Business Marketing

My Experience With Tate Family Complete Auto Care San Jose As a Non-Customer

August 14th, 2009 · 67 Comments

A lesson in reputation management: Last night I was driving away from the Local Search Summit Conference with Mr. David Mihm, local search whiz, when I noticed that I had a flat tire.  As luck would have it I stopped the car right in front of Tate Family Complete Auto Care at 477 Market St. [...]

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Tags: Reputation Management · Small Business Marketing

Bay Area Photographer Seeks Reviews & More Customers

February 16th, 2009 · 10 Comments

Recently we hired a great bay area child photographer to do some shots of our children.  While I loved the photos, I was even more impressed with the follow up email I just received from the photographer.  Check out this excerpt: I was wondering if you would be able to write some reviews for me [...]

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Tags: Google · Online Reviews · Small Business Marketing · Social Media Optimization · Yelp

Servicemagic Acquires Market Hardware

January 29th, 2009 · 9 Comments

Many moons ago in my Yellow Pages 3.0 post, I started preaching to the local search industry that owning the SMB website was going to be the best way to insure viability in search.  After all if you are Google where would you rather send someone, to a plumber’s website or to an IYP’s list [...]

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Tags: ServiceMagic · Small Business Marketing · Yellow Pages

Pleasanton Boat Show Cancelled? It’s Time For SEO…

December 26th, 2008 · 8 Comments

My friend Scott is a local boat dealer in Livermore, CA.  One of the big annual events for his business is the Pleasanton Boat Show which usually takes place in early January.  Unfortunately the show has been cancelled this year so Scott is now going to try some other nearby shows.  Of course the SEO-obsessed [...]

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Tags: Small Business Marketing

Are You Using Meetup To Market Your Small Business?

December 19th, 2008 · 6 Comments

Back in January I posted about how small businesses could use Meetup to market themselves.  Today I got a reminder in my email via my East Bay SEO Meetup about how creative marketers are using Meetup to get the word out about their businesses.  Check this out:

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Tags: Small Business Marketing · Social Media Optimization

Small Biz SEM Ain’t Happening According to Microsoft

December 17th, 2008 · 6 Comments

According to my buds at Silicon Alley Insider MS just released some survey that shows that most small businesses with websites don’t buy search ads. Some highlights from their analysis:

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Tags: Small Business Marketing

SMB PPC Ad Spend Not Looking Good: Palore

December 10th, 2008 · 6 Comments

Noa Gertin at Palore just pinged me with some real happy talk kind of news.  According to their data, which they get from crawling local search sites, the search engine advertising spend for SMBs took a 50%+ hit in Sept/Oct 2008.  Noa, if you’re reading this, how do you know this is SMB spend and [...]

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Tags: Small Business Marketing