Kelsey Group Local Media Forecast #ILM09
Liveblogging Matt Booth’s & Neal Polachek’s forecast for SMB/Local media spending. Enjoy: Total U.S. Local Ad Spend should grow from $136B in 2010 to $144B in 2013. Scary looking drop from $155B in 2008 to $141B in 2009. A result of the economy and shift to digital. Local Ad Spend by Medium: All mediums losing […]