BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.
Just got a demo of Txtio from my bud Eugene Belenky. Eugene bills Txtio as “SMS marketing done right” and he may be onto something. Txtio is launching next week. The service is basically a SMS marketing platform for local businesses. They provide you with a local phone number instead of the short codes that […]
Was reading this piece over at Greg’s blog about how Google is going to spend $100MM to get SMBs to use Adwords and the wording on this image kind of made me think of Groupon: 50% off (spend $100 and get $200 of value) Limited time only First one million businesses only Ok, maybe it’s […]
Closely, Perry Evans new “live social marketing” start-up, just launched GroupGro, a blog that provides SMBs with guides for navigating the daily deal space. Should be interesting to see how GroupGro and Closely relate to each other over time. When Perry mentioned GroupGro to me a couple of months ago, I thought it was a […]
The wifi at the show has finally been fixed so here’s a summary of my notes from Steve Marshall’s presentation on SMB advertising behavior from their survey of SMB advertisers from the end of 2009. Print Yellow Pages Took a Big Hit: In 2008, 32% of SMBs advertised in the print book v. only 25% […]
I was telling Greg Sterling about how the new meat market in Pleasanton is killing it on their Facebook Page, which was created by a customer, and on Yelp despite the fact that they don’t have a Google Place Page and the business itself isn’t even participating in any of this. From Greg’s The Curious […]
Executive Summary: Who knows? But here’s a data point of one: The Main Street Meat N Fish Market recently opened in Pleasanton. My wife asked me to find their hours so I went to Google and queried “pleasanton meat n fish market“. At the top of the SERP was this result from Patch.com (congrats to […]
Chris Silver Smith brings up a great point in today’s Local’s Only column about Google’s new local SERP design they are testing: …you might think that the newer, larger listing treatment might be beneficial for the visibility of these businesses. But, think again—for any of them which have been doing significant search marketing activities, this […]
While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea. […]
Dick Larkin (aka The YP Commando) is kind of like the Paul Harvey of local search. I highly recommend subscribing to his newsletter which comes out sporadically, but is usually worth the wait. In his latest installment entitled, “Hooters, My Daughter and Mayor Daley”, Dick spins a folksy tale about how Lee Lumber has managed […]