Leena Rao tries to make sense of Ebay’s recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on the $917 million online-to-offline buying market, which Forrester estimates will eventually reach $1.3 trillion (although this number seems low) and account […]
Entries Tagged as 'Small Business Marketing'
May 15th, 2011 · 8 Comments
April 18th, 2011 · Comments Off on The Best Models are Closed-Loop
Listening to Neil Salvage, EVP of CityGrid Media, speaking at the Local Search Association Conference on selling marketing services to SMBs. The advantages of the closed loop model (OpenTable, Groupon, etc.) – The advertiser knows it’s working. QED.
April 8th, 2011 · 4 Comments
I logged into Gmail today and saw the following message: Ironically a second later I got the following email from a client: So you probably already know this, but thought I would share. I am working on an email to past customers, and in the process of testing it, I send a copy to my […]
March 22nd, 2011 · 6 Comments
UPDATE 11.25.12: Since I wrote this over a year ago, a lot has changed. Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard. The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of […]
January 26th, 2011 · 2 Comments
BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.