Entries Tagged as 'Small Business Marketing'

Ebay’s Local Strategy

May 15th, 2011 · 8 Comments

Leena Rao tries to make sense of Ebay’s recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on the $917 million online-to-offline buying market, which Forrester estimates will eventually reach $1.3 trillion (although this number seems low) and account […]

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Tags: Facebook · Local Search · ReachLocal · Small Business Marketing · Yodle

The Best Models are Closed-Loop

April 18th, 2011 · Comments Off on The Best Models are Closed-Loop

Listening to Neil Salvage, EVP of CityGrid Media, speaking at the Local Search Association Conference on selling marketing services to SMBs. The advantages of the closed loop model (OpenTable, Groupon, etc.) – The advertiser knows it’s working. QED.

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Tags: CitySearch · Small Business Marketing

Is Gmail Your Biggest Competitor?

April 8th, 2011 · 4 Comments

I logged into Gmail today and saw the following message: Ironically a second later I got the following email from a client: So you probably already know this, but thought I would share.  I am working on an email to past customers, and in the process of testing it, I send a copy to my […]

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Tags: Google · Small Business Marketing

Yext Tags Cracks Self-Serve SMBs? #ILMEast

March 22nd, 2011 · 6 Comments

UPDATE 11.25.12: Since I wrote this over a year ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of […]

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Tags: Small Business Marketing · Yext.com

Do Yelp Stickers On Your Window Bring In Customers?

January 26th, 2011 · 2 Comments

BreakThrough Radio, an enterprising music site in New York, sent over this woman-on-the-street video interviewing consumers and businesses about how social media impacts their decisions on where to eat, shop, etc.

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Tags: Online Reviews · Small Business Marketing · Social Media Optimization · Yelp