Noa Gertin at Palore just pinged me with some real happy talk kind of news. According to their data, which they get from crawling local search sites, the search engine advertising spend for SMBs took a 50%+ hit in Sept/Oct 2008. Noa, if you’re reading this, how do you know this is SMB spend and […]
Tis the season to do nice things and Local.com has come up with a nice promotion to get advertisers to sign up. According to the press release: Local.com Corporation (NASDAQ: LOCM)…today announced the launch of a new holiday program in which the company will be donating one toy to Toys for Tots for each business […]
It’s entitled “Let’s Talk“. I don’t know anything about it but the graphic makes it look ginormous. Tip o the hat to Tad Chef
I recently spoke with a small business that had turned off its SEO efforts in the summer. They were impressed with the traffic growth – daily search engine traffic had doubled in about 30 days – but lead volume from their website had stayed flat. I checked the terms that were driving traffic and they […]
Apparently Sequoia Capital had a meeting with its portfolio companies this week where they gave them some grim advice for how to weather the bad economy. One of the talking points that stood out for me from this report of the meeting: In a downturn, aggressive PR and Communications strategy is key. To continue on […]
Downtreprenuer [doun-truh-pruh–nur] a person who organizes and manages a business, usually with considerable initiative and risk, because they have lost their jobs and baby needs a new pair of shoes. As different industries falter in the economic downturn (think real estate professions, the auto biz, etc.), people will start to look for alternative ways to […]
If you read Reputation Management Jujitsu you know that saying nice things about not-so-nice companies can be a powerful linkbuilding tactic. Of course it’s also true that saying nice things about nice companies can also work. For example, last week I posted Mixpo is Pretty Cool after seeing a demo at the Kelsey DMS show. […]
Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed. Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing. This technique resulted in “1.8x more calls”: Insert Keyword into Business Name Upgrade to a Yahoo Local […]
Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local. So what makes this different from all of the other local search guys out there? On its face, not much. However, in SEO circles BOTW […]
The WSJ writes today about the emergence on online video advertising for small businesses. According to the article some advertisers are seeing great performance. This bodes well for the growing legion of SMB video ad sellers. Here are a few that you might want to check out: AdReel Jivox JiffySpots Mixpo SpotMixer TurnHere One of […]
I just caught this nice article on Law.com about a local SEO consultant (and charter member of the East Bay SEO Meetup), Araceli Parra, who was working as a legal secretary, taught herself SEO and saved the practice. A nice lesson for all of you law firms and other SMBs that are trying to figure […]
From the NYT – Turn your head and cough for the camera please. Apparently doctors in the “luxury” category (lasik, botox, boob jobs, etc.) are getting pretty aggressive at getting patients to post videos of their procedures on YouTube. Docs are offering nice discounts, and in one case a lasik doc is paying […]
Last week I was hanging with the CEO of a company that sold internet marketing services to SMBs. We were dining at Redbones, a restaurant that had been advertising with their service for about two years. The owner of the restaurant came over and the CEO asked how the service was working for him. “Honestly, […]
Just read Greg Sterling’s linkbait on the end of smb websites and since for some reason Greg’s blog thinks I am spamming him I thought I’d reiterate my comment here (note to all bloggers please check your blog’s spam catcher and despam my profile!). In Greg’s post he posits that the profile page as sold […]
I got a call from Dan Hobin, G5’s CEO, who tells me that they have just become an ‘authorized reseller of Adwords”. G5 Search Marketing is one of those great Internet marketing companies you’ve never heard of. They focus on servicing the self-storage industry and by their account they are kicking butt and profitable. I […]
The guys over at Palore have been sending me some interesting info on the local search sites they have been crawling. Recently they looked at how many sites a particular business appeared on as an advertiser. According to their data it looks like a high percentage of SMBs advertise on only one site. Check […]
Stephan Spencer of NetConcepts. High Value Link Targets: Find PR10 /9 Sites: ercim.org, w3.org, usa.gov, etc. Look for sites one click away from Google They have a new tool that involves the Google Directory. Use a Backlink Anchor Text analysis tools: SEOMoz SEOBook Jim Boykin’s Tool Networking in the Blogosphere: Comment on “dofollow” blogs Submit […]
Don Campbell has a pretty good overview of Yahoo Search Monkey and it’s relevance for online marketers.
As a follow up to my post on the true cost of SEO I recommend you check out the SEO Success Pyramid on Matt McGee’s blog. I recently was explaining how SEO works to the board of one of my clients in the flooring industry and they found it very helpful. Thanks Matt.
I often recommend to clients that they consider adding more articles to their site via a blog. The idea is to have an easy system to add content that is useful for both potential customers and search engines. If you are a plumber the content doesn’t necessarily have to be about how to fix a […]
TurnHere has already made a name for itself in the industry as the purveyors of online video for small businesses. Something must be in the air because I just got pinged by Steve Espinosa about Buzzspot.net a new service that provides affordable TV advertising to small and medium-sized businesses. Buzzspot is basically a reseller of […]
A reader recently asked me how to generate buzz locally online. If you are going to promote yourself locally one of the first things you need to know is how to find a local audience. So I thought it might be helpful to put together this list of local online media: General Web Search Engines […]
A while ago David Mihm asked if I could provide guidance on how to optimize a business with multiple locations in the same geographic area. Well Dave, here at Local SEO Guide we aim to please, eventually:
There are so many Web tools and sites to help you market yourself locally that it can make your head spin. The best ones are easy to understand and use, like Meetup.com. For those of you who are looking for simple, inexpensive ways to reach your target customers, Meetup could be just the thing for […]
Warning: This post is not for those who are weak of heart or small children. If you use the safe search option on Google or a V-chip turn back now. You are in the wrong place. Really. Stop. I mean it.
I was talking with a Pleasanton cabinet retailer who had just read Your Marketing Sucks and was starting to realize that his very pretty website was not designed to drive leads. In spite of this he was still able to see a 300% increase in the amount of business he generated from the Internet over […]
Your local Freecycle group could be a valuable way to market your business to your community for free.
It’s almost Christmas Eve, the kids are in bed and I bet a lot of you are getting ready for that final stretch of gift wrapping. Maybe this year instead of doing a botch job you’ll do a search on Google for “How To Wrap A Present“. The strange thing is nobody is advertising against […]
The Biggest Loser TV Show recently ran a segment that showcased one of their sponsor’s product that looked like a heart rate monitor. I was in the market for a heart rate monitor and was searching around the Web and discovered this Biggest Loser diet story. I did a search on “biggest loser heart rate […]
Last Friday, Allison Mnookin, VP Small Business for Intuit, presented results of a small business survey at the Kelsey Group’s Interactive Local Media conference. The presentation was full of interesting stats but the one that really stood out was that about 20% of those surveyed claimed that SEO was by far their “most effective” online […]