LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Small Business Marketing'

Txtio is Kind of Cool

January 7th, 2011 · 8 Comments

Just got a demo of Txtio from my bud Eugene Belenky. Eugene bills Txtio as “SMS marketing done right” and he may be onto something. Txtio is launching next week. The service is basically a SMS marketing platform for local businesses. They provide you with a local phone number instead of the short codes that [...]

[Read more →]

Tags: Small Business Marketing

Google Uses Groupon Tactics To Lure SMBs

December 17th, 2010 · 11 Comments

Was reading this piece over at Greg’s blog about how Google is going to spend $100MM to get SMBs to use Adwords and the wording on this image kind of made me think of Groupon: 50% off (spend $100 and get $200 of value) Limited time only First one million businesses only Ok, maybe it’s [...]

[Read more →]

Tags: Daily Deals · Google · Groupon · Small Business Marketing

GroupGro Helps SMBs Deal With Daily Deals

December 13th, 2010 · No Comments

Closely, Perry Evans new “live social marketing” start-up, just launched GroupGro, a blog that provides SMBs with guides for navigating the daily deal space. Should be interesting to see how GroupGro and Closely relate to each other over time. When Perry mentioned GroupGro to me a couple of months ago, I thought it was a [...]

[Read more →]

Tags: Daily Deals · Online Coupons · Small Business Marketing

SMB Advertising Data – #DMS2010

September 14th, 2010 · 1 Comment

The wifi at the show has finally been fixed so here’s a summary of my notes from Steve Marshall’s presentation on SMB advertising behavior from their survey of SMB advertisers from the end of 2009. Print Yellow Pages Took a Big Hit: In 2008, 32% of SMBs advertised in the print book v. only 25% [...]

[Read more →]

Tags: BIA/Kelsey · Local Advertising · Small Business Marketing

Main Street Meat N Fish Market Takes On The Social Web And Doesn’t Even Know It

September 3rd, 2010 · 2 Comments

I was telling Greg Sterling about how the new meat market in Pleasanton is killing it on their Facebook Page, which was created by a customer, and on Yelp despite the fact that they don’t have a Google Place Page and the business itself isn’t even participating in any of this. From Greg’s The Curious [...]

[Read more →]

Tags: Facebook · Google Place Pages · Local Data · Small Business Marketing · Uncategorized · Yelp

Are New SMBs Creating Facebook Pages Before Google Place Pages?

August 3rd, 2010 · 26 Comments

Executive Summary: Who knows? But here’s a data point of one: The Main Street Meat N Fish Market recently opened in Pleasanton.  My wife asked me to find their hours so I went to Google and queried “pleasanton meat n fish market“.  At the top of the SERP was this result from Patch.com (congrats to [...]

[Read more →]

Tags: Facebook · Google Local Business Center · Google Maps · Google Place Pages · Local Data · Local Search · Small Business Marketing

Will Small Business SEO Get Even More Cut-Throat?

July 19th, 2010 · 3 Comments

Chris Silver Smith brings up a great point in today’s Local’s Only column about Google’s new local SERP design they are testing: …you might think that the newer, larger listing treatment might be beneficial for the visibility of these businesses. But, think again—for any of them which have been doing significant search marketing activities, this [...]

[Read more →]

Tags: Google · Google Local Business Center · Google Maps · Google Place Pages · Local Search · Search Engine Ranking Factors · Small Business Marketing

Needium Taps the “Need” Medium for Leads

June 30th, 2010 · 5 Comments

While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea.  [...]

[Read more →]

Tags: Reputation Management · Small Business Marketing · Social Media Optimization

Those Who Can Market Teach

April 26th, 2010 · 1 Comment

Dick Larkin (aka The YP Commando) is kind of like the Paul Harvey of local search. I highly recommend subscribing to his newsletter which comes out sporadically, but is usually worth the wait. In his latest installment entitled, “Hooters, My Daughter and Mayor Daley”, Dick spins a folksy tale about how Lee Lumber has managed [...]

[Read more →]

Tags: Small Business Marketing

Kelsey Group Local Media Forecast #ILM09

December 9th, 2009 · 2 Comments

Liveblogging Matt Booth’s & Neal Polachek’s forecast for SMB/Local media spending.  Enjoy: Total U.S. Local Ad Spend should grow from $136B in 2010 to $144B in 2013.  Scary looking drop from $155B in 2008 to $141B in 2009.  A result of the economy and shift to digital. Local Ad Spend by Medium: All mediums losing [...]

[Read more →]

Tags: Small Business Marketing · Uncategorized