LOC@L SEO GUIDE

New to local search engine optimization? Subscribe to my RSS feed. Thanks for stopping by.According to TechCrunch, AT&T’s Yellowpages.com paid $3,850,000 for the YP.com domain when they purchased it from LiveDeal last month.  Here’s the SEC filing.
So what does this mean for you?  My guess is there was not a lot to the YP.com domain [...]

[Read more →]

We have a winner for the quiz on how Centro screwed up the purchase of Real Cities by not talking to a SEO professional first.  Actually we have multiple winners.
Shane identified that Centro neglected to redirect a large number of subpages from RealCities.com
Shimon noted that Centro is doing a funky chain redirect - a 301 [...]

[Read more →]

Can you tell how Centro screwed up its purchase of RealCities from McClatchy?  A clean link with the anchor text of your choice (within reason) to the first reader who figures it out.
Tip to Greg Sterling as always for alerting to me to this news.  Have a great vacation Greg.

[Read more →]

Got to this one a bit late:
ShoeMoney says if you buy a lot of domains for SEO don’t 301 redirect them all at once as this could send up a flag to the search engines.  301 them over time.
Jeremy Wright of b5 media  - a blog network of about 700 sites
Metrics for Buying Sites:

Revenue potential
Existing [...]

[Read more →]

Since I am now trading in local search gossip and innuendo (maybe I should turn this blog into Valleywag Local), I thought you might be interested in a little Twitter-based speculation.
I just noticed on Emad Fanous’ Twitter Page that he is now “in the city of brotherly love”.  Now this could be a Tweet that [...]

[Read more →]

Might as well pile on the Microsoft/Yahoo bandwagon and add my $0.02.
In a previous post on the new & improved Google local search results I implied that certain Yellow Pages companies might be getting a little agida at the prospect of Google pushing their sites farther down in the organic search results listings. Now with [...]

[Read more →]

Yesterday D&B announced that it had purchased Allbusiness.com for $55 million. While the business as is may in fact be worth $55 million the acquisitor usually pays based on what they believe the future value of the acquired business will be. Part of that future value is based on what the acquirer thinks [...]

[Read more →]