LOC@L SEO GUIDE

It has been widely reported that Google is now able to crawl through HTML forms like drop down menus. See Matt Cutts post and the Official Google Webmaster blog post for more excruciating detail. While this development is classified as an “experiment” by Google and “Only a small number of particularly useful sites receive this [...]

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Many SEO practitioners bolt on extra navigation links to improve internal linking to important pages but I just noticed something on this blog that suggests that links inside of content (i.e. in the center part of the page) probably have more power, something which has been noted on other popular SEO blogs. For those of [...]

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I run a pretty white hat local search engine optimization operation here but I often am tempted by the so-called dark side. If you talk to some black-hatters out there it just seems way too easy to game search engines for short term gains. So once in a while I get the urge to try [...]

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With SEO sometimes the simplest tactics can have the biggest effect. Here’s some inexpensive SEO you can do today no matter how big or small your site is and probably get some quick results. I call it the “Page 2 Bump”. 1. Look at the keywords that are sending you good to ok traffic. 2. [...]

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Check it out. G’day! Update: Local SEO New Zealand Local SEO Mexico Local SEO Japan And let’s not forget: Local SEO Luxembourg And my personal triumph: Soup Nazi!

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As you may know there have been numerous sightings this week of expanded Google Local results in Google’s Web Search. Previously when Google detected a local search they were displaying 3 Google Local business listings before the organic results, but now they are starting to show ten. So that’s why all those yellow pages CMO’s [...]

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Like all other years AG (After Google) in 2008 the incoming link to your site will be king, perhaps for the last time if the Google algorithm changes. From my experience optimizing your site’s “onpage” factors and then getting targeted links is still the best way to boost your performance in the search engines. The [...]

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Here’s a quick one: Per my post on Black Monday sales here’s yet another reminder to use keywords on your site that focus on seasonal events. A few weeks ago I posted about Matt Booth’s 2008 Predictions for the Yellow Pages. Now I am on page one of Google for searches for “2008 Predictions“. Not [...]

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The Biggest Loser TV Show recently ran a segment that showcased one of their sponsor’s product that looked like a heart rate monitor. I was in the market for a heart rate monitor and was searching around the Web and discovered this Biggest Loser diet story. I did a search on “biggest loser heart rate [...]

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I recently got an email from a reader asking me for some quick advice on his website which was a local directory of a specific kind of business. I only had a minute but I wanted to give him something that would be helpful. I scanned his site and immediately noticed that the only way [...]

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