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Entries Tagged as 'Reputation Management'

Needium Taps the “Need” Medium for Leads

June 30th, 2010 · 5 Comments

While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea.  [...]

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Tags: Reputation Management · Small Business Marketing · Social Media Optimization

Yext Rep – Real Time SMB Reputation Management

May 25th, 2010 · 1 Comment

UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the [...]

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Tags: Reputation Management · Yext.com

SMBs: Don’t Be Shy About Social

April 21st, 2010 · 1 Comment

Gib Olander offers some handy tips for SMBs to make sure their social media presence is in sync with everything else they are doing: Research shows that many consumers that view an online business listing then visit a brick and mortar location. By linking the real-time conversations taking place about your location with your local [...]

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Tags: Local Data · Reputation Management

Business.com Social Media Survey – Are You Running 7 Social Media Campaigns?

November 5th, 2009 · 4 Comments

Business.com just released the results of a study on social media usage by business professionals. The big data points that stuck out for me: The average company in this study was planning, developing or running seven(!!!!) different social media initiatives Facebook is the social media platform of choice for the majority of respondents, but I [...]

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Tags: Reputation Management · Social Media Optimization

David Mihm Goes For The Title

September 25th, 2009 · 4 Comments

David Mihm puts out an excellent piece of linkbait on Google advertising against his name and goes for the “king of local seo” title.  Although the great GOOG has opted not to run PPC ads against my name, I take solace in the fact that at least Intelius deems me worthy.

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Tags: Reputation Management

One From The Local SEO Guide Hall of Fame

August 17th, 2009 · No Comments

Was having a conversation with my sister about funny business names (we had exhausted all other civil topics) and it reminded me of this inspirational tale. For those interested in more family-oriented fare, might I recommend the Hallmark Visitors Center?

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Tags: Local Data · Reputation Management

Dynamic Audio San Jose Rocks!!!!!

August 14th, 2009 · 9 Comments

These guys helped me out when I was in a jam and didn’t charge me a dime.  For the full story of how I found Dynamic Audio on 599 S. Market St. San Jose CA 95110 see my previous post on why Tate Family Complete Auto Care has some ‘splainin to do. So if you [...]

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Tags: Reputation Management

My Experience With Tate Family Complete Auto Care San Jose As a Non-Customer

August 14th, 2009 · 67 Comments

A lesson in reputation management: Last night I was driving away from the Local Search Summit Conference with Mr. David Mihm, local search whiz, when I noticed that I had a flat tire.  As luck would have it I stopped the car right in front of Tate Family Complete Auto Care at 477 Market St. [...]

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Tags: Reputation Management · Small Business Marketing

NYTimes Journalist Uses SEO To Show Her Editorial Bias

July 15th, 2009 · 16 Comments

I am not the first blogger to claim that the NYT has some questionable editorial practices, but the use of links in a recent article by Claire Cain Miller on the how Lifestyle Lift got busted for faking online reviews caught my eye.

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Tags: Online Reviews · Reputation Management

LifeStyle Lift – Fake Reviews Will Cost You Real $

July 15th, 2009 · 27 Comments

Just caught this article in the NYTimes about how Attorney General Andrew Cuomo had fined Lifestyle Lift, a cosmetic surgery company, $300,000 for ordering its employees to write fake reviews of its face-lift procedure on sites like RealSelf. Let’s put aside the ethics of faking reviews for a minute and reflect on how effective a [...]

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Tags: Online Reviews · Reputation Management