LOC@L SEO GUIDE

While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea.  [...]

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UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the [...]

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Gib Olander offers some handy tips for SMBs to make sure their social media presence is in sync with everything else they are doing: Research shows that many consumers that view an online business listing then visit a brick and mortar location. By linking the real-time conversations taking place about your location with your local [...]

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Business.com just released the results of a study on social media usage by business professionals. The big data points that stuck out for me: The average company in this study was planning, developing or running seven(!!!!) different social media initiatives Facebook is the social media platform of choice for the majority of respondents, but I [...]

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David Mihm puts out an excellent piece of linkbait on Google advertising against his name and goes for the “king of local seo” title.  Although the great GOOG has opted not to run PPC ads against my name, I take solace in the fact that at least Intelius deems me worthy.

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Was having a conversation with my sister about funny business names (we had exhausted all other civil topics) and it reminded me of this inspirational tale. For those interested in more family-oriented fare, might I recommend the Hallmark Visitors Center?

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These guys helped me out when I was in a jam and didn’t charge me a dime.  For the full story of how I found Dynamic Audio on 599 S. Market St. San Jose CA 95110 see my previous post on why Tate Family Complete Auto Care has some ‘splainin to do. So if you [...]

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A lesson in reputation management: Last night I was driving away from the Local Search Summit Conference with Mr. David Mihm, local search whiz, when I noticed that I had a flat tire.  As luck would have it I stopped the car right in front of Tate Family Complete Auto Care at 477 Market St. [...]

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I am not the first blogger to claim that the NYT has some questionable editorial practices, but the use of links in a recent article by Claire Cain Miller on the how Lifestyle Lift got busted for faking online reviews caught my eye.

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Just caught this article in the NYTimes about how Attorney General Andrew Cuomo had fined Lifestyle Lift, a cosmetic surgery company, $300,000 for ordering its employees to write fake reviews of its face-lift procedure on sites like RealSelf. Let’s put aside the ethics of faking reviews for a minute and reflect on how effective a [...]

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