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Entries Tagged as 'Reputation Management'

Google Alerts Tip – Works Better If You Have a Time Machine

May 10th, 2013 · 1 Comment

Google Alerts Tips

And in other breaking CitySearch news, Darren Waddell of RadiusIntel just sent me this awesome Google Alert he received this morning: It links to this article from 2007. For all of you marketers recommending that your clients use Google Alerts to monitor what people are saying, be sure to include that it works better if [...]

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Tags: Google · Reputation Management

How To Respond To A Negative Review

September 13th, 2011 · 2 Comments

Since my customer reviews post on SEL seemed to be of interest, thought I would post this textbook example of how to respond to a negative review: Click on the image to enlarge or check out R.J. Hidson Photography’s Place Page: Remember, when responding to negative reviews your prospects are the real audience. Thanks to [...]

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Tags: Online Reviews · Reputation Management

10 Tips To Get More Customer Reviews (SEL)

September 12th, 2011 · 2 Comments

My latest Locals Only post is up on SearchEngineLand: 5 Tips to Get More Customer Reviews: An excerpt: Some tips for asking customer reviews: Don’t offer incentives. A percentage of your customers will do it for free. If you offer to pay your top brand ambassadors, it’s possible they will get turned off, which could [...]

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Tags: Online Reviews · Reputation Management

The Butchers on Yonge Street: Group-Buying Blowback

March 23rd, 2011 · 14 Comments

During Yipit’s presentation on Group Buying Data at ILMEast this morning James Moran mentioned that a deal from DealFind for The Butchers on Yonge Street in Toronto could have been one of the most successful daily deal offers yet.  The Canadian company offered 69% off meat orders and sold over 11,000 orders which generated over [...]

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Tags: Daily Deals · Online Reviews · Reputation Management

Fake Reviews Cost Real $: Legacy Learning Systems

March 17th, 2011 · 11 Comments

UPDATE 11/14/12: According to commenter bob, this issue has been settled and was the result of some wayward affiliates of Legacy, not Legacy itself. Another company gets busted by the feds to the tune of $250,000 for using fake reviews to generate business: The Learn and Master Guitar program promoted by Legacy Learning and Smith [...]

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Tags: Online Reviews · Reputation Management

Social CRM for SMBs

February 3rd, 2011 · 2 Comments

More from C3: Craig Donato, CEO & Founder, Oodle Perry Evans, CEO & Founder, Closely Brendan King, CEO, Vendasta Technologies Seb Provencher, VP Product Mgt, Praized Media Donato – Social is not for all SMBs. It’s for SMBs that depend on relationship marketing. Real Estate Agents are a good example. There has been massive adoption [...]

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Tags: Reputation Management · Social Media Optimization

The 4 Hour Best Seller?

December 15th, 2010 · 9 Comments

A friend just recommended The 4 Hour Body by Timothy Ferris, author of The Four Hour Work Week, as a great holiday gift, so I went over to Amazon to check it out.  I must confess that while I was intrigued by the whole Four Hour Work Week concept and ensuing media blitz, I also [...]

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Tags: Online Reviews · Reputation Management

The Local Reviews Ecosystem

December 7th, 2010 · 11 Comments

This morning at the BIA Kelsey’s 2010 Interactive Local Media conference, we’ll be introducing a new partnership between Local SEO Guide and BK – a new local social consulting practice for BK clients.  I will be working with them as the Practice Director to help clients chart the social media waters  (Have no fear LocalSEOGuide [...]

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Tags: Online Reviews · Reputation Management · Social Media Optimization

Play Nice With Customers or GOOG Will Get You

December 1st, 2010 · 17 Comments

No doubt you may have read about how some jerk used his bad reputation to rank better in Google and rip people off.  Today Google announced that they have tweaked their algorithm to demote businesses that have bad reputations.  And I quote: we developed an algorithmic solution which detects the merchant from the Times article [...]

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Tags: Google Place Search · Online Reviews · Reputation Management

Sucky Businesses Should Not Do Business With Search Marketers

August 10th, 2010 · 12 Comments

Readers of this collection of hypertext may recall my tale of woe in dealing with a San Jose Auto Repair shop who done me wrong last year.  The subtitle of that little missive was “A lesson in reputation management” and the subsequent flames that sprung up on various local reviews sites showed how rubbing someone [...]

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Tags: Online Reviews · Reputation Management