LOC@L SEO GUIDE

Since my customer reviews post on SEL seemed to be of interest, thought I would post this textbook example of how to respond to a negative review: Click on the image to enlarge or check out R.J. Hidson Photography’s Place Page: Remember, when responding to negative reviews your prospects are the real audience. Thanks to [...]

[Read more →]

My latest Locals Only post is up on SearchEngineLand: 5 Tips to Get More Customer Reviews: An excerpt: Some tips for asking customer reviews: Don’t offer incentives. A percentage of your customers will do it for free. If you offer to pay your top brand ambassadors, it’s possible they will get turned off, which could [...]

[Read more →]

During Yipit’s presentation on Group Buying Data at ILMEast this morning James Moran mentioned that a deal from DealFind for The Butchers on Yonge Street in Toronto could have been one of the most successful daily deal offers yet.  The Canadian company offered 69% off meat orders and sold over 11,000 orders which generated over [...]

[Read more →]

Another company gets busted by the feds to the tune of $250,000 for using fake reviews to generate business: The Learn and Master Guitar program promoted by Legacy Learning and Smith is sold as a way to learn the guitar at home using DVDs and written materials. According to the FTC’s complaint, Legacy Learning advertised [...]

[Read more →]

More from C3: Craig Donato, CEO & Founder, Oodle Perry Evans, CEO & Founder, Closely Brendan King, CEO, Vendasta Technologies Seb Provencher, VP Product Mgt, Praized Media Donato – Social is not for all SMBs. It’s for SMBs that depend on relationship marketing. Real Estate Agents are a good example. There has been massive adoption [...]

[Read more →]

A friend just recommended The 4 Hour Body by Timothy Ferris, author of The Four Hour Work Week, as a great holiday gift, so I went over to Amazon to check it out.  I must confess that while I was intrigued by the whole Four Hour Work Week concept and ensuing media blitz, I also [...]

[Read more →]

This morning at the BIA Kelsey’s 2010 Interactive Local Media conference, we’ll be introducing a new partnership between Local SEO Guide and BK – a new local social consulting practice for BK clients.  I will be working with them as the Practice Director to help clients chart the social media waters  (Have no fear LocalSEOGuide [...]

[Read more →]

No doubt you may have read about how some jerk used his bad reputation to rank better in Google and rip people off.  Today Google announced that they have tweaked their algorithm to demote businesses that have bad reputations.  And I quote: we developed an algorithmic solution which detects the merchant from the Times article [...]

[Read more →]

Readers of this collection of hypertext may recall my tale of woe in dealing with a San Jose Auto Repair shop who done me wrong last year.  The subtitle of that little missive was “A lesson in reputation management” and the subsequent flames that sprung up on various local reviews sites showed how rubbing someone [...]

[Read more →]

While I was on vacation over the past week, the guys over at Praized Media had the audacity to both coin some new business lingo (social media is now the “need” medium) and launch a new reputation monitoring/social lead-gen tool called Needium. I haven’t used it yet but it sounds like a pretty good idea.  [...]

[Read more →]