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Entries Tagged as 'Online Reviews'

LifeStyle Lift – Fake Reviews Will Cost You Real $

July 15th, 2009 · 27 Comments

Just caught this article in the NYTimes about how Attorney General Andrew Cuomo had fined Lifestyle Lift, a cosmetic surgery company, $300,000 for ordering its employees to write fake reviews of its face-lift procedure on sites like RealSelf. Let’s put aside the ethics of faking reviews for a minute and reflect on how effective a [...]

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Tags: Online Reviews · Reputation Management

Welcome To Some New & Newly Redesigned Local Search Players

May 5th, 2009 · 1 Comment

Over the past couple of weeks there have been a number of new local search sites come out of the woodwork and I thought it was time to say hi and give them a little linkjuice. Centerd.com – These guys just relaunched their site.  They are targeting things to do in New York and other [...]

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Tags: Local Search · Online Reviews

Yelp Iphone App Updated

April 16th, 2009 · No Comments

according to TechCrunch.  The update now allows for writing reviews from the Iphone so get ready for a lot of “I am writing this while drunk!” type stuff.  I use the current Yelp App once in a while but I find that it becomes frustrating pretty quickly once you try to use the map to [...]

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Tags: iPhone Local · Mobile Search · Online Reviews · Yelp

Bay Area Photographer Seeks Reviews & More Customers

February 16th, 2009 · 10 Comments

Recently we hired a great bay area child photographer to do some shots of our children.  While I loved the photos, I was even more impressed with the follow up email I just received from the photographer.  Check out this excerpt: I was wondering if you would be able to write some reviews for me [...]

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Tags: Google · Online Reviews · Small Business Marketing · Social Media Optimization · Yelp

BOTW Local: Greg Hartnett Interview

December 15th, 2008 · 3 Comments

When Best of the Web Local launched in August, I thought it was yet another wakeup call to Yellow Pages companies (both print and IYPs) that their business was under attack.  There are already thousands of IYP type sites out there, but when an established domain like BOTW.org launches one and combines that with the [...]

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Tags: Google Maps · Localeze · Online Maps · Online Reviews · Yahoo Local

Angies List: Flip Video Cameras For Doctor Reviews

October 14th, 2008 · 5 Comments

When I started at InsiderPages, Yelp didn’t exist, but there was this service called AngiesList that we were obsessed with. AngiesList was a pioneer in figuring out how to get contractor reviews and ratings out of people. Back in the day, InsiderPages made a splash by giving out $5 Starbucks cards for five business reviews.  [...]

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Tags: AngiesList · InsiderPages · Online Reviews · Yahoo Local · Yelp

Yelp Has 3.5 Million Reviews: Sonia McFarland

September 16th, 2008 · 1 Comment

Some notes from Peter Krasilovsky’s interview with Sonia McFarland, head of business development of Yelp.  Not much new here but a couple of interesting data points. – Yelp’s demo is older than you think – In order to be an advertiser on the site you need to “qualify” by having a minimum number of reviews [...]

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Tags: BIA/Kelsey · Online Reviews · Yelp

Voice Search Optimization: When Local Gets Vocal

September 8th, 2008 · 5 Comments

I have been using an iPhone for the past two weeks and it’s pretty clear to me that the only thing that is going to stop me from using it more and more to find things is a fatal car crash.  That’s why my loved ones and I are glad to hear about a number [...]

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Tags: iPhone Local · Local Search · Mobile Search · Online Maps · Online Reviews

How To Get More Calls From Your Yahoo Local Listing (& All of Your Yellow Pages Listings)

August 27th, 2008 · No Comments

Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”: Insert Keyword into Business Name Upgrade to a Yahoo Local [...]

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Tags: Local Search · Online Reviews · Small Business Marketing · Yahoo Local · Yellow Pages

Judysbook: Back From The Dead?

August 11th, 2008 · 8 Comments

Just stumbled upon the reincarnation of Judysbook.  For you youngsters in the local search space, JB, along with Insiderpages and Yelp, was one of the original social-local-search poster children.  I believe they even trademarked that term at one point.  Whomever is running the show over there has smoked the local search crack pipe and decided [...]

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Tags: Local Search · Online Coupons · Online Reviews