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Entries Tagged as 'Online Reviews'

Breaking The Link Between Incentives & Customer Reviews

November 18th, 2011 · 10 Comments

Al Hanzal of Local Search Marketing-St. Paul pinged me with Do Incentives Hurt or Help in Getting Online Customer Reviews, a response to some of my posts on the subject. “If the customer or the public online sees your incentive as a direct payoff for completing a customer review, negative consequences can follow. Break the [...]

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Tags: Online Reviews

How To Respond To A Negative Review

September 13th, 2011 · 2 Comments

Since my customer reviews post on SEL seemed to be of interest, thought I would post this textbook example of how to respond to a negative review: Click on the image to enlarge or check out R.J. Hidson Photography’s Place Page: Remember, when responding to negative reviews your prospects are the real audience. Thanks to [...]

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Tags: Online Reviews · Reputation Management

10 Tips To Get More Customer Reviews (SEL)

September 12th, 2011 · 2 Comments

My latest Locals Only post is up on SearchEngineLand: 5 Tips to Get More Customer Reviews: An excerpt: Some tips for asking customer reviews: Don’t offer incentives. A percentage of your customers will do it for free. If you offer to pay your top brand ambassadors, it’s possible they will get turned off, which could [...]

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Tags: Online Reviews · Reputation Management

Google Places Don’t Need No Stinking Reviews

August 5th, 2011 · 6 Comments

Mike Blumenthal dissects Google Places’ latest redesign: According to Mike: “They include a strong call to action (review, upload photos) and clear sense of priorities as to what is important going forward – even coupons now have a higher visibility - more user generated content, more understanding of your social circles intent and a greater desire, [...]

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Tags: Google Place Pages · Online Reviews

How To Find Yelp Reviews on Google Places

July 27th, 2011 · 10 Comments

I haven’t pontificated on last week’s changes that removed most of the third party data from displaying on Google Place Pages – I basically agree with David Mihm’s assessment of the situation – this is an interface update, not an algorithm update. This article by FT.com implies that Google removed 3rd party reviews from Place [...]

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Tags: Google Maps · Google Place Pages · Google Place Search · Online Reviews