Just caught this article in the NYTimes about how Attorney General Andrew Cuomo had fined Lifestyle Lift, a cosmetic surgery company, $300,000 for ordering its employees to write fake reviews of its face-lift procedure on sites like RealSelf. Let’s put aside the ethics of faking reviews for a minute and reflect on how effective a […]

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Over the past couple of weeks there have been a number of new local search sites come out of the woodwork and I thought it was time to say hi and give them a little linkjuice. Centerd.com – These guys just relaunched their site.  They are targeting things to do in New York and other […]

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according to TechCrunch.  The update now allows for writing reviews from the Iphone so get ready for a lot of “I am writing this while drunk!” type stuff.  I use the current Yelp App once in a while but I find that it becomes frustrating pretty quickly once you try to use the map to […]

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Recently we hired a great bay area child photographer to do some shots of our children.  While I loved the photos, I was even more impressed with the follow up email I just received from the photographer.  Check out this excerpt: I was wondering if you would be able to write some reviews for me […]

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When Best of the Web Local launched in August, I thought it was yet another wakeup call to Yellow Pages companies (both print and IYPs) that their business was under attack.  There are already thousands of IYP type sites out there, but when an established domain like BOTW.org launches one and combines that with the […]

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When I started at InsiderPages, Yelp didn’t exist, but there was this service called AngiesList that we were obsessed with. AngiesList was a pioneer in figuring out how to get contractor reviews and ratings out of people. Back in the day, InsiderPages made a splash by giving out $5 Starbucks cards for five business reviews.  […]

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Some notes from Peter Krasilovsky’s interview with Sonia McFarland, head of business development of Yelp.  Not much new here but a couple of interesting data points. – Yelp’s demo is older than you think – In order to be an advertiser on the site you need to “qualify” by having a minimum number of reviews […]

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I have been using an iPhone for the past two weeks and it’s pretty clear to me that the only thing that is going to stop me from using it more and more to find things is a fatal car crash.  That’s why my loved ones and I are glad to hear about a number […]

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Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”: Insert Keyword into Business Name Upgrade to a Yahoo Local […]

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Just stumbled upon the reincarnation of Judysbook.  For you youngsters in the local search space, JB, along with Insiderpages and Yelp, was one of the original social-local-search poster children.  I believe they even trademarked that term at one point.  Whomever is running the show over there has smoked the local search crack pipe and decided […]

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Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local. So what makes this different from all of the other local search guys out there?  On its face, not much.  However, in SEO circles BOTW […]

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Online reviews can impact rankings, particularly in less competitive markets Ratings can also influence click-through rate from local SERPs (you’re more likely to notice and click on a five star rating v. a one star). Ratings are the new rankings. make it easy for your customers to write a review (they aren’t going to do […]

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Palore Restaurant Map

This just in from Palore:

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Local.com added a user reviews system to their site.  Time to add them to the list.

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Nice piece over at Stephen Espinosa’s blog on how reviews affect local search rankings along with some helpful tips.  There’s a reason why his profile name is “McStud”.

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Is Winona Ryder Stealing Your Reviews?

Jon Carder, CEO of Mojopages, just asked Matthew Berk if they have ever run into any problems crawling other review sites. Matt: we are respectful of who we crawl – we typically contact the publisher first and often have partnerships. My POV is Google does it so why shouldn’t you? Another question re what about […]

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Marchex Logo

Matthew Berk is a smart guy who built OpenList which was acquired by Marchex. He and Marchex take the “no editor” policy. They want to solve problems with tech, not people. Marchex is a hybrid of online advertising services and tech and consumer-focused websites (150,000+!). They have 26MM monthly uniques. Not bad. They own 93% […]

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A reader recently asked me how to generate buzz locally online. If you are going to promote yourself locally one of the first things you need to know is how to find a local audience. So I thought it might be helpful to put together this list of local online media: General Web Search Engines […]

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Loladex - Facebook Local App

Way back when I met Laurence Hooper who at the time was head product guy on AOL’s local search. He left AOL last year and I stumbled upon his blog one day where he was talking about a new local search service he was working on called Loladex. For whatever reason I checked it out […]

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If you are thinking about generating a lot of reviews for your business on Google Maps’ write a review feature, I recommend you read this post about a business who lost all of their reviews on Google Maps.  As Miriam Ellis of SolasWebDesign tells it, Canoe Sport in Houston, TX asked their customers to review […]

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Multiple Locations SEO

A while ago David Mihm asked if I could provide guidance on how to optimize a business with multiple locations in the same geographic area. Well Dave, here at Local SEO Guide we aim to please, eventually:

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As part of my presentation at SMX Local I put together a list of all of the “social IYPs”, or national yellow pages sites that allow customer reviews. There was quite a discussion about how trustworthy these reviews were. Greg Sterling has a recap of that discussion on his blog. Paul Ryan, CEO of Perform […]

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Internet yellow pages sites (IYPs) generate a lot of traffic. Superpages.com has over 21 million visitors per month. Yellowpages.com has over 19 million. A lot of this traffic comes from search engine optimization. The IYPs target two main types of searches – business name searches (e.g. Joe’s Plumbing) and city/category searches (e.g. Plumber in Austin, […]

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