Entries Tagged as 'Online Reviews'

Who Owns Customer Reviews of Your Business?

April 10th, 2014 · Comments Off on Who Owns Customer Reviews of Your Business?

Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own […]

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Tags: Google · Online Reviews · Yelp

Anatomy of a Local SEO Campaign

January 30th, 2014 · 8 Comments

Barbie Doll Stuck Up Butt X Ray

Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review Generation Link Research > Link Outreach Clean Up Link SPAM From Previous SEO Firms Rinse Repeat  

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Tags: Linkbuilding · Local Search · Online Reviews · Small Business Marketing

NY Attorney General’s Fake Reviews Sting Exposes Bad Client Screening Practices by SEOs

September 23rd, 2013 · 9 Comments


NEW YORK — Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of writing fake online reviews for businesses and to pay more than $350,000 in penalties. “Operation Clean Turf,” a year-long undercover investigation into the reputation management industry, the manipulation of consumer-review websites, and the practice of […]

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Tags: Online Reviews

Top Google Places Ranking Factors for Local Search Optimization

March 19th, 2012 · 15 Comments

My post on Bizible’s new local search ranking factors study is now up at SearchEngineLand. You can also get more detail on the study and the results on Bizible’s blog. As mentioned in my SEL post, Bizible claims the study is scientifically valid and while in general I liked their approach, I can think of […]

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Tags: Google Maps · Google Place Pages · Local Search · Online Maps · Online Reviews

How To Respond To Negative Reviews

November 28th, 2011 · 3 Comments

My latest post, 5 Tips For Responding To Negative Customer Reviews Online is now online at Search Engine Land.  I made this little chart for the post outlining some of the different types of review management tools offered by some of the top local review sites:

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Tags: Online Reviews