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Entries Tagged as 'Online Reviews'

Who Owns Customer Reviews of Your Business?

April 10th, 2014 · No Comments

Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here.  The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own [...]

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Tags: Google · Online Reviews · Yelp

Anatomy of a Local SEO Campaign

January 30th, 2014 · 8 Comments

Barbie Doll Stuck Up Butt X Ray

Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review Generation Link Research > Link Outreach Clean Up Link SPAM From Previous SEO Firms Rinse Repeat  

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Tags: Linkbuilding · Local Search · Online Reviews · Small Business Marketing

NY Attorney General’s Fake Reviews Sting Exposes Bad Client Screening Practices by SEOs

September 23rd, 2013 · 8 Comments

Operation_Snowbird

NEW YORK — Attorney General Eric T. Schneiderman today announced that 19 companies had agreed to cease their practice of writing fake online reviews for businesses and to pay more than $350,000 in penalties. “Operation Clean Turf,” a year-long undercover investigation into the reputation management industry, the manipulation of consumer-review websites, and the practice of [...]

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Tags: Online Reviews

Top Google Places Ranking Factors for Local Search Optimization

March 19th, 2012 · 15 Comments

My post on Bizible’s new local search ranking factors study is now up at SearchEngineLand. You can also get more detail on the study and the results on Bizible’s blog. As mentioned in my SEL post, Bizible claims the study is scientifically valid and while in general I liked their approach, I can think of [...]

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Tags: Google Maps · Google Place Pages · Local Search · Online Maps · Online Reviews

How To Respond To Negative Reviews

November 28th, 2011 · 3 Comments

My latest post, 5 Tips For Responding To Negative Customer Reviews Online is now online at Search Engine Land.  I made this little chart for the post outlining some of the different types of review management tools offered by some of the top local review sites:

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Tags: Online Reviews

Breaking The Link Between Incentives & Customer Reviews

November 18th, 2011 · 10 Comments

Al Hanzal of Local Search Marketing-St. Paul pinged me with Do Incentives Hurt or Help in Getting Online Customer Reviews, a response to some of my posts on the subject. “If the customer or the public online sees your incentive as a direct payoff for completing a customer review, negative consequences can follow. Break the [...]

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Tags: Online Reviews

How To Respond To A Negative Review

September 13th, 2011 · 2 Comments

Since my customer reviews post on SEL seemed to be of interest, thought I would post this textbook example of how to respond to a negative review: Click on the image to enlarge or check out R.J. Hidson Photography’s Place Page: Remember, when responding to negative reviews your prospects are the real audience. Thanks to [...]

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Tags: Online Reviews · Reputation Management

10 Tips To Get More Customer Reviews (SEL)

September 12th, 2011 · 2 Comments

My latest Locals Only post is up on SearchEngineLand: 5 Tips to Get More Customer Reviews: An excerpt: Some tips for asking customer reviews: Don’t offer incentives. A percentage of your customers will do it for free. If you offer to pay your top brand ambassadors, it’s possible they will get turned off, which could [...]

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Tags: Online Reviews · Reputation Management

Google Places Don’t Need No Stinking Reviews

August 5th, 2011 · 6 Comments

Mike Blumenthal dissects Google Places’ latest redesign: According to Mike: “They include a strong call to action (review, upload photos) and clear sense of priorities as to what is important going forward – even coupons now have a higher visibility - more user generated content, more understanding of your social circles intent and a greater desire, [...]

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Tags: Google Place Pages · Online Reviews

How To Find Yelp Reviews on Google Places

July 27th, 2011 · 10 Comments

I haven’t pontificated on last week’s changes that removed most of the third party data from displaying on Google Place Pages – I basically agree with David Mihm’s assessment of the situation – this is an interface update, not an algorithm update. This article by FT.com implies that Google removed 3rd party reviews from Place [...]

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Tags: Google Maps · Google Place Pages · Google Place Search · Online Reviews