LOC@L SEO GUIDE

Coming into this one late unfortunately.  Mixpo is provides an easy way to create web videos for marketing.
Mixpo provides a dashboard to help measure the effectiveness of the video.  You can click on a video from a campaign to get impressions, views and conversions for specific time periods.  You can see a map that shows […]

[Read more →]

I have been following the recent mapspam sightings with great interest. Location is a key factor in local search, so it’s no wonder that “entrepreneurial” marketers are doing there best to screw with Google’s (and other’s) fabulous mapping creations. To some extent I am willing to look the other way when a fellow […]

[Read more →]

A reader recently asked me how to generate buzz locally online. If you are going to promote yourself locally one of the first things you need to know is how to find a local audience. So I thought it might be helpful to put together this list of local online media:

General Web Search […]

[Read more →]

If you are thinking about generating a lot of reviews for your business on Google Maps’ write a review feature, I recommend you read this post about a business who lost all of their reviews on Google Maps.  As Miriam Ellis of SolasWebDesign tells it, Canoe Sport in Houston, TX asked their customers to review […]

[Read more →]

A while ago David Mihm asked if I could provide guidance on how to optimize a business with multiple locations in the same geographic area. Well Dave, here at Local SEO Guide we aim to please, eventually:

[Read more →]

Miriam Ellis just put together a fantastic post on all of the sites that Google Maps is using as sources for review information for the hospitality industry. Here’s the list:
10best.com
Aol.com
ChefMoz.org
Citysearch.com
Dine.com
DiningGuide.com
Dinnerbroker.com
Frommers.com
Gayot.com
Giatamedia.com
Greenopia.com
Holidaycheck.com
Holidaycheck.de
Holidaycheck.es
Holidaycheck.fr
Holidaycheck.it
Holidaycheck.nl
Holidaycheck.pl
Holidaycheck.ru
Hotelchatter.com
HotelGuide.com
Hotelguide.net
Insiderpages.com
Menupages.com
Mytravelguide.com
Priceline.com
RestaurantRow.com
Travelocity.com
Travelpost.com
Tripadvisor.com
Virtualtourist.com
Yahoo.com
Yelp.com
Zagat.com
I recommend checking out Miriam’s post for some great insight into how to use this list to your advantage.
My $0.02 as your Local SEO Guide […]

[Read more →]

As you may know there have been numerous sightings this week of expanded Google Local results in Google’s Web Search. Previously when Google detected a local search they were displaying 3 Google Local business listings before the organic results, but now they are starting to show ten. So that’s why all those yellow […]

[Read more →]

Here’s a fun idea I picked up from Michael Jones’ (head tech guy at Google Maps) keynote at SMX Local (actually they’ve asked me to call it “SMX Lomo”). This is one of those way out there SEO tactics that will take some effort and probably won’t bear fruit for a while but I […]

[Read more →]

Ian White’s Urban Mapping provides neighborhood data to local search companies meaning when you search for “Starbucks in Soho”, chances are the search engine you’re using uses Urban Mapping’s data to figure out where “Soho” is. Neighborhoods are weird things, most of them do not have defined boundaries of where they start and stop. […]

[Read more →]

Vanessa Fox, formerly of Google and now of Zillow, made an interesting comment on the SMX Local SEO panel today. While encouraging businesses to upload as much data as possible, including photos, to Google Local Business Center, she said “If your data matches 3rd party data that is important - you’re seen as more […]

[Read more →]