LOC@L SEO GUIDE

Matt McGee at Hyperlocal Blogger unearths this gem:
Community newspapers throughout the country consider personalized “hometown” news stories about local residents as “must-publish” content, but more than 50% of it continues to live in print only and not online.
But for Matt, every community newspaper’s cloud has a silver lining for those who want to get some [...]

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The web is all abuzz today with the news that Rupert Murdoch is threatening to block Google from indexing NewsCorp’s content. Jason Calacanis & the Blogging Maverick have both jumped into the fray encouraging Rupe to go for it and give Google the NoIndex Finger.
It’s certainly worth a shot and if he can get a [...]

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The Seattle Post Intelligencer is on the verge of shutting down its print publication and will likely either move to a web-only publication or close down completely unless it can find a buyer.
I am not claiming I have all of the answers and I certainly have the luxury of not having all of the details [...]

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Zvents just pinged me that they have raised $24 million in funding from Nokia Growth Partners, AT&T and NAVTEQ.   Zvents is an aggregator of local events information and they syndicate their data out to publishers such as newspapers like the Denver Post and portals like MSN’s City Guides.
So why should you care?
When it comes to [...]

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Mark Potts, formerly of BackFence, has some great ideas for how newspapers can get back in the game by learning how to go after the small business market.

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I have seen a lot of negative stuff about GoDaddy’s service on the blogs but I sense that they are aggressively trying to change that, and what I have experienced so far is a great case study for how businesses can use Twitter and other social media.  Here’s the story:
1. I set up a Wordpress [...]

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Just got off the phone with Robert Silverman of Statepoint Media, a service that distributes advertorial to local newspapers, who claims that while the big dailies are busy falling off a cliff, local newspapers are thriving.  He’s talking about the kind of local papers you pick up in the hotel lobby or in a box [...]

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Seattle Times one of the last privately owned papers in the US.
7 online brands (listed here at top of page) covering 73% of the market online.
Seattle is most wired and wireless market in the nation.
Our challenge: How to add value in a craigslist culture? Social media and word or mouth are growing in dominance and [...]

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Rob is walking through the dramatic change LATimes.com went through over the past year and how they have gone more hyperlocal and more Web2.0 while improving the editorial. They started with their Travel section which they rebuilt entirely in Ruby on Rails then they attacked their Entertainment section, including The Envelope, and added a local [...]

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