LOC@L SEO GUIDE

The subhead of the session is “Right Time, Right Place, Right Ad” Greg Sterling moderating Eli Portnoy: CEO, ThinkNear Anne Bezancon: President, Placecast David Staas: CEO, JiWire Staas: Jiwire rolling out free wifi in exchange for engaging with the brand’s advertising. Launching with British Airways, Comcast & Hyatt. Oh joy. Portnoy: Finds stuff around you [...]

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Pretty innovative use of QR codes by Tesco HomePlus in South Korea’s subways: This is the kind of thing that makes me think brick and mortar retail is doomed in the long run. Thanks To Don Campbell for pointing this one out.

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Just got my hands on a 50% discount code for the AppNation Enterprise conference on January 12th in San Francisco. The code is ENTERPRISE50. AppNation is a great new conference series put on by Drew Ianni Register here.

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I am going to be at Borrell’s Local Mobile Advertising Conference in Chicago next week.  I’ll be moderating the “Mobile by the Numbers” panel.  If you’re going to be there let me know and want to connect let me know.

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I got a few emails about the Google Analytics part of this post on Mobile SEO that I thought it might be useful to break it out as a separate post.  So here you go: If you are a Google Analytics user I recommend setting up an Advanced Segment that filters reports by visitors who [...]

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I just put this post up on SearchEngineLand, but I liked it so much I decided to republish it here: Does Your Local Mobile Search Strategy Suck? If you are a small or local business, I bet it does. If you are a big business I bet it does too, but let’s stick with the [...]

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Google announced a number of upgrades to its voice search application today.  One of them looks like it could be particularly troublesome to local search directory players.  From TechCrunch: Another feature is the ability to call any business in Google Search. This does not have to be a company in your local contacts app — [...]

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Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users [...]

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Some of the more interesting data that Mehdi mentioned: When looking for a lake tahoe house rental, in a four hour session, the searcher repeats some queries as much as 6 times Mobile search behavior gets users to intent much faster than traditional search 40% of purchases happen two weeks or later after product search [...]

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Of course I haven’t figured out what this post is about yet.  I just couldn’t resist the title, or Paris. While I am pondering this one please check out my Location Wars post on Search Engine Land

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