LOC@L SEO GUIDE

Google announced a number of upgrades to its voice search application today.  One of them looks like it could be particularly troublesome to local search directory players.  From TechCrunch:
Another feature is the ability to call any business in Google Search. This does not have to be a company in your local contacts app — it [...]

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Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights:

The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users in [...]

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Some of the more interesting data that Mehdi mentioned:

When looking for a lake tahoe house rental, in a four hour session, the searcher repeats some queries as much as 6 times
Mobile search behavior gets users to intent much faster than traditional search
40% of purchases happen two weeks or later after product search query
70% of mobile [...]

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Of course I haven’t figured out what this post is about yet.  I just couldn’t resist the title, or Paris.
While I am pondering this one please check out my Location Wars post on Search Engine Land

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Mike Boland of BIA Kelsey is overseeing the mobile local search panel.
Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone.  Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be.  I am [...]

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Geodelic, a local mobile search start-up, just went public with its funding and some screenshots.  I had the opportunity to get a demo from Geodelic CEO Rahul Sonnad about a month ago and I really liked what I saw.  While there is nothing really new about the basic idea behind Geodelic - find something local [...]

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according to TechCrunch.  The update now allows for writing reviews from the Iphone so get ready for a lot of “I am writing this while drunk!” type stuff.  I use the current Yelp App once in a while but I find that it becomes frustrating pretty quickly once you try to use the map to [...]

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I always thought that Google Sitelinks were sort of useless, but now I get it.  If the iPhone is how we are going to experience mobile search for the near future, Google Sitelinks can be really helpful.  For example, today I was looking for a phone number of a company I was going to see [...]

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I downloaded Yellowpages.com’s iPhone App this weekend and was psyched to give it a test run after hearing Frank Jules speak about it at Kelsey DMS last week.  The executive summary: not bad but needs work.
It does its main function of allowing you to search for businesses fine.  And this may almost be enough - [...]

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I am late again, getting in the tail end of Briggs’ talk, so here’s the one data point I got - from their research it looks like about 8% of those surveyed used their mobile phones to do yellow pages type searches.
Good quote:
“None of the companies in this room have a dominant share of any [...]

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I have been using an iPhone for the past two weeks and it’s pretty clear to me that the only thing that is going to stop me from using it more and more to find things is a fatal car crash.  That’s why my loved ones and I are glad to hear about a number [...]

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The AimClear blog has a great overview of the top location-based iphone apps.

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It’s a good time to get into mobile search marketing because it’s early, prices and competition low.  If your site has a store finder you should probably be doing mobile.
Find out more at Outrider.

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Well, I certainly hope that with all of this conference going on that mobile search will become a reality sooner or later.  Maybe ‘08 or ‘09.
Check him out at Discoverourtown.

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I am really excited about the advent of smartphones like the iPhone and Android.  The blurring of the phone and the desktop is going to make mobile shopping really work.  High gas prices will make people want to do more research before they get in the car.  (Today they announced a local search app for [...]

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