Here it is straight from the man who spends all day long talking to Yellow Pages companies:
2008 will be the year of multi-channel expansion driven by yellow page companies. These co’s will start moving their advertisers across multiple media platforms - Ad sponsored DA, Mobile, IYP, Search, etc.
Call-tracking will unify platforms.
Yellow Pages headings will begin […]
Entries Tagged as 'Matt Booth'
Matt Booth’s 2008 Predictions for The Yellow Pages Companies
November 28th, 2007 · 4 Comments
Tags: Matt Booth · ILM · Kelsey Group · Verticals


