LOC@L SEO GUIDE

Just ran into Anupam Gupta, CEO of Mixpo.  I had caught a demo of Mixpo earlier today and was fairly impressed with what they have created.  Basically Mixpo is a simple online video creation tool for SMBs, or more precisely for companies that sell to SMBs.  Mixpo has set up several reseller relationships that are [...]

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Just sat down at the Kelsey Conference with Darren Waddell of Merchant Circle and Andy Klein of Spotzer to discuss their recent announcement that they will be offering free online videos to SMBs on MerchantCircle.com. Basically the way the system works is that you go to your profile page and by agreeing to get a [...]

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According to Frank Jules of AT&T at the Kelsey Conference.  Pretty impressive. Frank has walked us through a number of digital initiatives that AT&T is attacking and it’s pretty impressive.  There’s nothing here that has a wow factor and they are doing everything you would expect them to do (e.g. call tracking, TV on demand [...]

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The WSJ writes today about the emergence on online video advertising for small businesses.  According to the article some advertisers are seeing great performance.  This bodes well for the growing legion of SMB video ad sellers.  Here are a few that you might want to check out: AdReel Jivox JiffySpots Mixpo SpotMixer TurnHere One of [...]

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Use your keywords in your business name Create a separate page on your website for your video and use a description with your keywords If you have a video and listing on a search results page you get 3.3 times the attention that you get from an ad or a single organic search result. The [...]

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Integration of video and pictures in search results is the most interesting thing about local search.  It’s going to take a lot of education to get SMBs to do video.  A lot of SMBs don’t understand what it means to give their data to a search engine.  I have heard a lot of restaurants complain [...]

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Coming into this one late unfortunately.  Mixpo is provides an easy way to create web videos for marketing. Mixpo provides a dashboard to help measure the effectiveness of the video.  You can click on a video from a campaign to get impressions, views and conversions for specific time periods.  You can see a map that [...]

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TurnHere has already made a name for itself in the industry as the purveyors of online video for small businesses.  Something must be in the air because I just got pinged by Steve Espinosa about Buzzspot.net a new service that provides affordable TV advertising to small and medium-sized businesses.  Buzzspot is basically a reseller of [...]

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Greg Sterling recently posted his 2008 predictions for local search and I thought it only right that I take on the 2008 predictions for local search engine optimization, particularly because Greg’s post never even mentioned the subject. So here goes: (updated 12/29/08 to see how I did) 

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If video SEO is in the NY Times you know it’s gone mainstream. Yesterday the Times ran a piece on how a dentist in Pennsylvania has posted a video about root canal on YouTube to explain the procedure to his patients. Since he posted the video, he has signed up 42 patients via his website. [...]

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