LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Local Search'

“The Usability Impetuous Behind Google+ Local…”

June 18th, 2013 · 3 Comments

Aaron Bradley dropping some Local knowledge, along with a lot of other knowledge, in his fantastic post about the Semantic Web: “…search is no longer about words, but about the things to which the words on a web page describe and make reference…” “Why is this important?  It’s important because when Google receives a user [...]

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Tags: Google · Local Search

10 Billion Ways To Get A Link

March 7th, 2013 · 10 Comments

The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was [...]

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Tags: Linkbuilding · Local Data · Local Search · Yext.com

Street Fight Summit West: Laura Rich Keynote #SFSW12

June 5th, 2012 · No Comments

Liveblogging Laura Rich’s (CEO of StreetFight) keynote kicking off Street Fight Summit West 2012 Conference. The old guard forgot something really important: understanding consumers. Laura saw a Foursquare sticker on the window of a coffee shop in Boulder. Foursquare has hundreds of thousands of businesses using their platform, displaying their stickers, but no salesforce. Local [...]

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Tags: Local Search

Top Google Places Ranking Factors for Local Search Optimization

March 19th, 2012 · 15 Comments

My post on Bizible’s new local search ranking factors study is now up at SearchEngineLand. You can also get more detail on the study and the results on Bizible’s blog. As mentioned in my SEL post, Bizible claims the study is scientifically valid and while in general I liked their approach, I can think of [...]

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Tags: Google Maps · Google Place Pages · Local Search · Online Maps · Online Reviews

New Google Places Ranking Factors Data Coming Monday

March 16th, 2012 · 13 Comments

 On Monday, my SearchEngineLand column will preview the results of a new Google Places Ranking Factors study conducted by Bizible.  Aaron Bird, CEO & Night Janitor of Bizible, approached me a month or two ago about the study and I was intrigued by his approach. The study is a scientific complement to David Mihm’s well-known [...]

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Tags: Google Maps · Google Place Pages · Google Place Search · Local Search