According to TechCrunch, AT&T’s Yellowpages.com paid $3,850,000 for the YP.com domain when they purchased it from LiveDeal last month.  Here’s the SEC filing. So what does this mean for you?  My guess is there was not a lot to the YP.com domain other than its ability to rank for different searches around the term “yellow […]

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Recently there has been a good deal of prognostication on the fate of start-ups in the wake of the current economic enema.  And while things are definitely getting tighter and companies are getting more cautious with their spending, I have a suspicion that local/SMB oriented Web start-ups might have a slightly easier time of things. […]

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This one probably doesn’t apply to your standard SMB website, but if you run a big local search site, this one’s for you. “Faceted search” is the rubrick for a site that allows users to refine search results by categories (aka “facets”).  This kind of interface appears on a lot of sites (Kayak and Kudzu […]

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SMB2B social networking is becoming the flavor of the month in local search.  It makes sense to focus on businesses as how many more online yellow pages sites focused on consumers can we and the search engines collectively stand? Along with sites like Merchant Circle & GetFave and others comes a new one I just […]

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Zvents just pinged me that they have raised $24 million in funding from Nokia Growth Partners, AT&T and NAVTEQ.   Zvents is an aggregator of local events information and they syndicate their data out to publishers such as newspapers like the Denver Post and portals like MSN’s City Guides. So why should you care? When it […]

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I downloaded Yellowpages.com’s iPhone App this weekend and was psyched to give it a test run after hearing Frank Jules speak about it at Kelsey DMS last week.  The executive summary: not bad but needs work. It does its main function of allowing you to search for businesses fine.  And this may almost be enough […]

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SMBs don’t want to buy web, mobile, print, etc. – they want to buy leads (although for many it’s hard to define what a lead is or how much they are willing to pay for one) While the big print yellow pages are aggressively growing their digital assets it seems like squeezing efficiencies out of […]

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Charles Laughlin is presenting the results of consumer and industry surveys: Consumer Survey: They went through about a dozen IYPs and had people conduct local searches for pizza, pest control & chiropractor. Here are some excerpts from the results: Rating of IYP performance characteristics Usefulness of ratings & reviews: 6.4 Average relevance of the ads: 4.6 […]

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Yesterday Marilyn Neal of Local Insight Media gave a talk about how the Yellow Pages industry has changed over 40 years and how there is still a lot of innovation to come.  She then proceeded to give an amazingly detailed prescription for how to manage your print yellow pages salesforce (note if you are looking […]

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Sitting in on a Yellow Pages webinar organized by the YP Commando himself, Dick Larkin.  Thought it might be interesting to post some of the data the presenters are discussing.  I’ll keep updating this post as I see more interesting stuff. Borrell Associates predicts a 39% decline for annual print YP usage by 2013. It’s not […]

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I have been using an iPhone for the past two weeks and it’s pretty clear to me that the only thing that is going to stop me from using it more and more to find things is a fatal car crash.  That’s why my loved ones and I are glad to hear about a number […]

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Steve “McStud” Espinosa has another very useful local search post that shows why you should be subscribing to his blog’s feed.  Here’s the gist of it: He tested how to get more calls from your Yahoo Local listing.  This technique resulted in “1.8x more calls”: Insert Keyword into Business Name Upgrade to a Yahoo Local […]

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I started flipping houses in Venice, CA in 1999.  Back then any idiot could buy a house, hold it for a few months, paint it and resell it for a $50K profit.  Needless to say every idiot eventually figured this out and started doing it.  Suddenly it wasn’t so easy. Local search is starting to […]

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"Yellow Pages" Search Queries 2004-Present

Playing around with Google Insights and noticed these steady declines in searches containing the words “yellow pages” since 2004.  City + “yellow pages” search queries (e.g “los angeles yellow pages”) appear to be losing ground more rapidly than “yellow pages” queries.  This doesn’t necessarily mean that people aren’t looking for yellow pages as much anymore.  […]

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The AimClear blog has a great overview of the top location-based iphone apps.

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Justin Smith, a Colorado SEO Consultant, thought it might be a good use of bandwidth to interview me re local search.  If you’re into listening to me pretend like I know what I am talking about here’s the podcast.  Notice how Justin has transcribed it (a good SEO tactic).

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Just stumbled upon the reincarnation of Judysbook.  For you youngsters in the local search space, JB, along with Insiderpages and Yelp, was one of the original social-local-search poster children.  I believe they even trademarked that term at one point.  Whomever is running the show over there has smoked the local search crack pipe and decided […]

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Just when you were thinking that the world needed one more online yellow pages with customer reviews, Best of the Web beat you to the punch and launched BOTW Local. So what makes this different from all of the other local search guys out there?  On its face, not much.  However, in SEO circles BOTW […]

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is now live on Mike’s site.  He presented this at SMX Local last month and I am bummed I missed it.  In my opinion there are few people who understand Google Maps outside of Google as well as Mike.  Here are a couple of my favorite slides from the presentation.

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1. Looking for the number for Microsoft’s Mountain View office 2. Searched “microsoft mountain view ca” in Google.  They had the wrong number. 3. Searched “microsoft mountain view ca” in Yahoo.  They had the wrong number. 4. Searched “microsoft mountain view ca” in maps.live.com (MSN).  They had the wrong number! 5. Went to Microsoft.com, entered […]

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according to Peter Krasilovsky of The Kelsey Group.

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For those of you who haven’t heard, there’s a new search engine on the block – Cuil – built by some former Googlers.  While the UI is intriguing, they clearly have a lot of work to do, particularly with local search.  For example this search is missing at least one extremely relevant listing.

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Online reviews can impact rankings, particularly in less competitive markets Ratings can also influence click-through rate from local SERPs (you’re more likely to notice and click on a five star rating v. a one star). Ratings are the new rankings. make it easy for your customers to write a review (they aren’t going to do […]

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Use your keywords in your business name Create a separate page on your website for your video and use a description with your keywords If you have a video and listing on a search results page you get 3.3 times the attention that you get from an ad or a single organic search result. The […]

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Local Search Comscore Data

The fourth most searched local search site, according to Comscore, is “other”. And apparently the downturn in the economy has not hurt the psychiatry business.

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“Search nearby” is the killer feature for local search. Try it a local.genieknows.com.

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It’s a good time to get into mobile search marketing because it’s early, prices and competition low.  If your site has a store finder you should probably be doing mobile. Find out more at Outrider.

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says Don Campbell of Expand2Web quoting Frazier Miller from this morning’s Yahoo Local presentation. The sheer volume of searches with local intent is huge and we know that Google has a much larger market share. Check him out at Expand2Web.

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Well, I certainly hope that with all of this conference going on that mobile search will become a reality sooner or later.  Maybe ’08 or ’09. Check him out at Discoverourtown.

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