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Entries Tagged as 'Local Search'

Google Voice Action for Mobile Local Search – Yet Another IYP Killer?

August 12th, 2010 · 3 Comments

Google announced a number of upgrades to its voice search application today.  One of them looks like it could be particularly troublesome to local search directory players.  From TechCrunch: Another feature is the ability to call any business in Google Search. This does not have to be a company in your local contacts app — [...]

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Tags: Google Place Pages · Local Search · Mobile Search · Uncategorized

Are New SMBs Creating Facebook Pages Before Google Place Pages?

August 3rd, 2010 · 26 Comments

Executive Summary: Who knows? But here’s a data point of one: The Main Street Meat N Fish Market recently opened in Pleasanton.  My wife asked me to find their hours so I went to Google and queried “pleasanton meat n fish market“.  At the top of the SERP was this result from Patch.com (congrats to [...]

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Tags: Facebook · Google Local Business Center · Google Maps · Google Place Pages · Local Data · Local Search · Small Business Marketing

Mobile Local Search on the Rise – YPA

July 29th, 2010 · 4 Comments

Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users [...]

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Tags: Local Search · Mobile Search · Uncategorized · Yellow Pages · Yelp

The Local SEO Meetups List

July 23rd, 2010 · 4 Comments

David Vogelpohl has posted a great list of local seo meetups from all over the U.S on Marketing Pilgrim.  If you are interested in getting together with other search engine geeks in your area, check it out.

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Tags: Local Search

Google Takes More Real Estate For Business Name Search

July 21st, 2010 · 16 Comments

With all of the brouhaha going on about Google’s test of a new local SERP for category searches that will make it much harder for local directories to get traffic, I became almost willfully blind to the more subtle change that had occurred to the SERP for business name queries.  Thanks to Patrick Altoft for [...]

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Tags: Google · Google Local Business Center · Google Maps · Google Place Pages · Local Search · Yellow Pages

Will Small Business SEO Get Even More Cut-Throat?

July 19th, 2010 · 3 Comments

Chris Silver Smith brings up a great point in today’s Local’s Only column about Google’s new local SERP design they are testing: …you might think that the newer, larger listing treatment might be beneficial for the visibility of these businesses. But, think again—for any of them which have been doing significant search marketing activities, this [...]

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Tags: Google · Google Local Business Center · Google Maps · Google Place Pages · Local Search · Search Engine Ranking Factors · Small Business Marketing

See You At HostingCon?

July 15th, 2010 · No Comments

I’ll be at HostingCon in Austin on Monday July 19th where I’ll be speaking on the Local Search Ranking Tactics panel along with Curtis R. Curtis (no relation to Sirhan B. Sirhan) of UBL.org and Lisa Maier of Local Directive. If you are going to be there please stop by the panel and say hello.  [...]

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Tags: Local Search

Dead Fingers Walking?

July 14th, 2010 · 50 Comments

To: Local Directory Sites From: Google Subject: A Little Head’s Up As you may have heard, we’ve been testing a new design for the SERPs we display when we detect a query with local intent.  In the past these results have typically been a mix of local businesses, local directories and other random sites that [...]

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Tags: Google · Local Search · Yellow Pages

SEO for Franchises

July 12th, 2010 · 5 Comments

My latest Locals Only article for SearchEngineLand is Franchisee SEO – Can You Trust Corporate’s Recommendations? I often get called by franchises and by franchisees to help with SEO and too often I see the two working against each other.  If you don’t feel like reading the piece here are key takeways: Franchises need to [...]

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Tags: Local Search

MerchantCircle – Mayors of SMB SEO?

June 23rd, 2010 · 5 Comments

Merchant Circle just launched a City “Mayor” program designed to promote the most connected SMBs in a service area on the site.  As Greg Sterling, he of the newly redesigned Screenwerk blog, put it: Because MerchantCircle gets so much traffic from SEO in search results this will also be a major SEO play for the [...]

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Tags: Local Advertising · Local Search · Merchant Circle