I’ll be at HostingCon in Austin on Monday July 19th where I’ll be speaking on the Local Search Ranking Tactics panel along with Curtis R. Curtis (no relation to Sirhan B. Sirhan) of UBL.org and Lisa Maier of Local Directive. If you are going to be there please stop by the panel and say hello.  […]

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To: Local Directory Sites From: Google Subject: A Little Head’s Up As you may have heard, we’ve been testing a new design for the SERPs we display when we detect a query with local intent.  In the past these results have typically been a mix of local businesses, local directories and other random sites that […]

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My latest Locals Only article for SearchEngineLand is Franchisee SEO – Can You Trust Corporate’s Recommendations? I often get called by franchises and by franchisees to help with SEO and too often I see the two working against each other.  If you don’t feel like reading the piece here are key takeways: Franchises need to […]

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Merchant Circle just launched a City “Mayor” program designed to promote the most connected SMBs in a service area on the site.  As Greg Sterling, he of the newly redesigned Screenwerk blog, put it: Because MerchantCircle gets so much traffic from SEO in search results this will also be a major SEO play for the […]

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Just saw this release that Chris Winfield, Dave Snyder, Brent Csutoras, Jordan Kasteler, Loren Baker, Tony Wang and Danielle Winfield along with their colleagues at their various companies have joined forces to form Blueglass, a full service Internet Marketing agency. This may not mean much to my readers in the local search world, but each […]

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David Mihm has done it once again and published another edition of Local Search Ranking Factors.  This year David surveyed 32 local search geeks to get their takes on the top factors for ranking high in Google Maps.  The entire set of results is well worth the time for any business that wants to do […]

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image liberally appropriated from Roger Hollander Thanks to Vanessa Fox as always for eliciting grains of truth from Google.  At last week’s Google I/O conference Matt Cutts confirmed that there was an algo change at the beginning of May that will likely be affecting sites that generate a lot of long-tail traffic:  ”this is an […]

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Last year I published the first IYP SEO Rankings Report which looked at which yellow pages/general local search sites ranked the best in Google for popular queries in the top U.S. markets.  That post has spawned a few other SEOs to try a similar approach for specific verticals.  Here are a few worth checking out: […]

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One of the things I love about local and the Web in general are the crazy niches you can go after like Find a Mohel.  I was checking out the profile of one of my Twitter followers @jwegener and found this great service he created with his sister, ExitStrategyNYC.  The concept behind it is pretty […]

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I had a lot of fun with using embedded Tweets to extract some useful tips from last weeks LocalU conference in Minneapolis.  Here’s a sample: Mike Blumenthal @AaronWeich leading search ranking is like BigFoot….very blurry @Mary Bowling There is no trick to SEO. It’s a process. Make your website unblurry.  @Aaron Weiche Oh BOY! @marybowling […]

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Been thinking a bit this morning about the challenges of local. The SEO challenge will always be there, but even greater than that is the fragmentation challenge. How do you make sense of the whole thing? I was scanning through recent developments as reported on Greg Sterling’s home page and my brain hit the frying […]

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Methinks Greg Sterling has been spending too much time with SEO types as of late because his latest post on how Facebook’s Like Buttons could put Facebook on a collision course with the big players in local search sounds like a paranoid screed that I might have penned.  In other words, I dig what he […]

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Just posted the following list of local search api’s on SearchEngineLand.  I am going to be maintaining the list here and will be updating it from time to time. Alcatel Lucent Open API Service Tap into network data to pinpoint a user’s location via their mobile device, enable geotargeting of ads & offers and finding […]

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VanillaCoke, one of my fave readers, has done the honor of putting up an interview with yours truly on my fave SEO Blog, SEOBook.

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I just sent an email out to a bunch of local seo types and saw this on the “message sent” confirmation screen:

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I just checked out Google’s new Social Search experiment.  The idea is that Google can index information from your social network and display relevant content in your search results.  For more detail read Danny Sullivan’s post on the launch.  Here’s Danny’s summary scenario on how the system could work: Google sees I have a friend […]

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Not sure if GOOG is manually deindexing Google Place Pages or if this is just the algorithm at work – often new pages rank well and then disappear for a few days – but some of the Place Pages I referenced in yesterday’s post on Google Place Pages SEO are now gone:

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Mike Boland of BIA Kelsey is overseeing the mobile local search panel. Danny Francis of Cellcity walks through an implementation of GoOrlando which appears to be a simple IYP put on an iPhone.  Per Danny’s comment below this was just a demo app to show what a basic local mobile search app could be.  I […]

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Steve Marshall of BIA Kelsey Group is going over some consumer research re local search.  Some of the key points: 16% of consumers use Social Networking Sites as a Source for Local Shopping Info 47% think ratings or testimonials from users of a product or service is very important, up from 40% two years ago […]

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Twitter just announced it’s launching an API that will allow developers to add latitude & longitude to any tweet. There’s all sorts of funky services this could lead to such as a site that tracks the locations of Twitter spammers for people to drop nukes on and such (if they are dumb enough to opt […]

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National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic.  The typical IYP has north of 15MM business listings.  Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword […]

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There has been a lot of digital ink spilled over Twitter’s local search implications.  Over the past few months several Twitter services have launched with a local angle.  I thought it would be interesting to get them all in one place and provide some details: Launched by the Praized Media guys, TwitArea is an add-on […]

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Actually this conference was Steve Espinosa’s brainchild but he has brought in a bunch of luminaries including Greg Sterling, Atif Rafik of Yahoo Local & Steve Stukenborg of Google TV.  There will be a number of other local search rock stars including David Mihm, Will Scott, Gib Olander of Localeze, Mike Boland of the Kelsey […]

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Any of my readers who have sites that generate a decent amount of local search traffic and are looking for ways to increase their CPMs drop me a line at localseo-at-localseoguide.com.  I might have something interesting for you. Update: This is not intended for local business sites (e.g. a local mattress retailer), but rather for […]

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David Mihm’s 2nd annual survey of my esteemed colleagues in the local seo world is now up. It’s a fantastic report and probably will do as much for the economy as the Stimulus and perhaps even more than TARP.  For those of you with ADD, here’s a summary of the top 20 factors on a […]

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This post appeared yesterday on Merchant Circle as part of their “Guest Blogger” series but Tad Chef insisted I put it up on my site so I could get a link from him and who am I to argue with that? So without further ado… SEO, the art and science of ranking well in search […]

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Over the past couple of weeks there have been a number of new local search sites come out of the woodwork and I thought it was time to say hi and give them a little linkjuice. Centerd.com – These guys just relaunched their site.  They are targeting things to do in New York and other […]

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So Facebook and Twitter are getting all of the attention for providing APIs that let developers recreate their services on their own sites.  This strategy has in part led to Twitter’s growth explosion.  So giving away your data seems to work – and neither of these sites has a killer revenue model. So why wouldn’t […]

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The Hitwise Intelligence blog is a great example of how a corporation can use proprietary info to attract customers.  I just saw this post by Robin Goad on the growing popularity of “opening times” searches, particularly around holidays, in the UK. Last week the three fastest moving search terms for retailers were ‘tesco opening times’, […]

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Well not quite every search, but as Mike Blumenthal just told me, the 10 Pack is now appearing in a number of broad, non-geo phrase searches. Some observations of the 10 pack’s behavior in Web results (the “Web Pack” anyone?): In every query I have tried the 10 pack appears in position #4.  It still […]

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