Aaron Bradley dropping some Local knowledge, along with a lot of other knowledge, in his fantastic post about the Semantic Web: “…search is no longer about words, but about the things to which the words on a web page describe and make reference…” “Why is this important?  It’s important because when Google receives a user […]

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The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was […]

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Liveblogging Laura Rich’s (CEO of StreetFight) keynote kicking off Street Fight Summit West 2012 Conference. The old guard forgot something really important: understanding consumers. Laura saw a Foursquare sticker on the window of a coffee shop in Boulder. Foursquare has hundreds of thousands of businesses using their platform, displaying their stickers, but no salesforce. Local […]

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My post on Bizible’s new local search ranking factors study is now up at SearchEngineLand. You can also get more detail on the study and the results on Bizible’s blog. As mentioned in my SEL post, Bizible claims the study is scientifically valid and while in general I liked their approach, I can think of […]

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 On Monday, my SearchEngineLand column will preview the results of a new Google Places Ranking Factors study conducted by Bizible.  Aaron Bird, CEO & Night Janitor of Bizible, approached me a month or two ago about the study and I was intrigued by his approach. The study is a scientific complement to David Mihm’s well-known […]

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Linda Buquet has an interesting read on the recent Google Venice Update, which among other things appears to have boosted local businesses’ ability to rank in the organic, non-Places results: “If my research is right and 75% of searches are for “cityless keywords” then this is a huge opportunity that didn’t exist before – to […]

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I am sitting in the SMX West exhibit hall where Gregg Stewart of 15miles is presenting some of the findings of the latest Local Search Usage study conducted in conjunction with Localeze. The survey study consists of a targeted sample of over 4,000 users of local business Internet searchers, broken into 3 search categories – […]

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WhitePages.com gets into the infographic/linkbait game:

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Great post from Muckerlab on the agony and the ecstasy of Local: “By my count, around 100 startups focused on local were launched between Q2 and Q3 of 2011. there are mobile apps, deals/offers companies, social relationship management dashboards, ad networks, merchant acquiring/ processing solutions and more. (Although the slow down in the last 30-60 […]

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I know I should put my phone number on the Do Not Call List, but I actually find it interesting to see who ends up calling.  My wife of course finds it incredibly annoying. But it blows my mind that by far the majority of sales calls are from people trying to sell me SEO […]

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I am currently in Prague at the EIDQ conference and have been feeling a bit lame re my lack of blogging as of late so I thought I would offer a link to this Patch article I found that offers up some upbeat economic news – so tired of the downer stuff: Pleasanton Economy: Downtown […]

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I am going to be at Borrell’s Local Mobile Advertising Conference in Chicago next week.  I’ll be moderating the “Mobile by the Numbers” panel.  If you’re going to be there let me know and want to connect let me know.

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Here’s the Local SEO Seasonal Calendar I mentioned on today’s post on SEL re Seasonal SEO (originally entitled “Back To School With Seasonal SEO”)

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Earlier this week I spent a few days in Barbados as a guest of Global Directories where, along with Randy Orth & Vince Graziano of EM4B, we ran a local online marketing seminar for about 200 Barbadian businesses. As I went through my talk about how to get ranked for searches like “Barbados car rental” […]

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Leena Rao tries to make sense of Ebay’s recent acquisitions: t’s no secret that eBay has been heavily investing in a local commerce strategy. The central core of this is trying to capitalize on the $917 million online-to-offline buying market, which Forrester estimates will eventually reach $1.3 trillion (although this number seems low) and account […]

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Did I say I was speaking at the Yellow Pages Association Conference this week? I meant the Local Search Association.

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In response to my post on how some of top local sites did in the Farmer Update, Yellowpages.com’s John Cole forwarded me the following traffic charts showing how their traffic has grown since the update. Week Over Week Comparison 2/20-2/26 v. 2/13-2/19 Week Over Week Comparison 2/23 -3/1 v. 2/16-2/22 Thanks for sharing John.  If […]

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Just got an invite to Opus Research’s Conversational Commerce Conference aka C3 on Feb 2-3 in San Francisco. Opus is Dan Miller’s and Greg Sterling’s brainchild. I’ll be blogging the event. Here’s the conference summary: Opus Research’s Conversational Commerce Conference (C3) brings together a diverse array of interested groups and stakeholders to discuss the new […]

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Update: Matt Mcgee informs me that this is way old news.  Still interesting though. First CityGrid and now Yahoo!?  What’s Yelp up to? A reader from a daily deals site just asked me why Yelp was linking to Yahoo on the bottom right of this URL with the words “New York Burgers” in the anchor […]

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Inspired by John Battele’s scoring of his 2010 predictions I figured I’d see how I did with my 2010 Local SEO Predictions: The Open Source Yellow Pages Will Emerge Let’s see – Citysearch turned into CityGrid and is now supplying yellow pages data/ads to anyone who wants it.  YPG launched its Yellow API strategy.  A […]

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I thought it would be nice to end the year highlighting the blog’s top 10 most popular posts for the year. Thanks to all my readers, commenters, linkers, lurkers, clients and of course Google for making it a great year. Lifestyle Lift – Fake Reviews Will Cost You Real $ A 2009 post, but in […]

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Mon ami Sebastien blogged about Amdocs’ Eitan Ackerman’s talk on Categorizing Consumer Activities on Merchant Listings or in other words – What do people actually do on Yellow Pages sites? Here’s what Eitan found: Search to call: I am looking for the merchant’s phone number, often a core element of a business directory site. Search to […]

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I am not at SMX East today, but I thought it might be helpful to grab some interesting local tweets bubbling up from #SMX and record them here. I’ll be updating this from time to time over the next couple of days: Hot from #SMX: The Search Crossover: Local, Mobile Social http://outspokenmedia.com/4wbfless than a minute […]

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As you can see by the above graphic, I’ll be speaking on the “Local Search” panel at Blueglass FL on Nov. 2nd along with David Mihm, Alan Bleiweiss & Jordan Kasteler. I am thinking about what twisted things I can talk about, so if you’re going to be there let me know what you’d like […]

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If you have been following the saga of the newly opened Main Street Meat and Fish Market in Pleasanton, Greg Sterling and I were having a discussion last week about the fact that since they are a new business, they are not yet showing up in the local search databases like InfoUSA, Acxiom & Localeze, […]

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Google announced a number of upgrades to its voice search application today.  One of them looks like it could be particularly troublesome to local search directory players.  From TechCrunch: Another feature is the ability to call any business in Google Search. This does not have to be a company in your local contacts app — […]

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Executive Summary: Who knows? But here’s a data point of one: The Main Street Meat N Fish Market recently opened in Pleasanton.  My wife asked me to find their hours so I went to Google and queried “pleasanton meat n fish market“.  At the top of the SERP was this result from Patch.com (congrats to […]

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Today the Yellow Pages Association released a new study based on Comscore data that shows an increase in local mobile usage, particularly as it affects the use of local directories.  Here are some of the highlights: The number of mobile subscribers accessing business directories on a mobile phone increased 14 percent year-over-year to 17.3 million users […]

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David Vogelpohl has posted a great list of local seo meetups from all over the U.S on Marketing Pilgrim.  If you are interested in getting together with other search engine geeks in your area, check it out.

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With all of the brouhaha going on about Google’s test of a new local SERP for category searches that will make it much harder for local directories to get traffic, I became almost willfully blind to the more subtle change that had occurred to the SERP for business name queries.  Thanks to Patrick Altoft for […]

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