LOC@L SEO GUIDE

LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Local Search'

If A Chiropractor Can Do Local SEO, So Can You

October 29th, 2013 · 1 Comment

If you don’t already follow Michael Dorausch, you are missing out on the Local SEO equivalent of expert spinal manipulation. So simple, yet so effective. Here’s his latest Pubcon presentation, 2013 Local Search Rankings: 2013 Local Search Rankings Las Vegas Michael Dorausch from Michael Dorausch Key takeaway: Purchase a camera and use it! (slide 33)

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Tags: Local Search

“Google Now Sees Owner Written Descriptions As Pretty Much Worthless”

October 18th, 2013 · 3 Comments

You're All Worthless and Weak

Brother Blumenthal preaching the gospel when asked if there was any SEO benefit to varying your business’ description on different local directories: “If there is a benefit, it would be quite small. Although there is no exact understanding of how Google uses directory descriptions, it would seem to be a minor or non-issue.” and “As [...]

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Tags: Local Search

Is This The Future of Local Directory SEO?

September 9th, 2013 · 13 Comments

new Google local search results

UPDATE: Some of my better-read compatriots have pointed me towards Greg Sterling’s article from April about how Google is using the layout below to appease anti-competition complaints in Europe.  So take my theories below as pure entertainment, as it should be. Nick Rink of Smart Local , a UK Local SEO firm, posted a screenshot [...]

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Tags: Google Place Pages · Google Place Search · Google Plus · Google+ Local · Local Search

Top Local Search Ranking Factors 2013

August 7th, 2013 · 3 Comments

David Mihm has published 2013′s Local Search Ranking Factors Survey over at Moz. As is tradition, I will summarize it here and encourage you to head over to David’s post to soak in the data: “By and large, the primary factors seem to have stayed largely the same for the past couple of years: Proper [...]

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Tags: Local Search · Search Engine Ranking Factors

The Google Carousel & Local Directories

July 2nd, 2013 · 6 Comments

Logan

“Nostalgia means the pain from an old wound…” – Don Draper When Google’s new Local Carousel came to a town near you a couple of weeks ago, I immediately envisioned the Don Drapers of local search in conference rooms around the country dramatically presenting their initial impressions. Of course at the end, instead of Duck [...]

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Tags: Google · Local Search

“The Usability Impetuous Behind Google+ Local…”

June 18th, 2013 · 3 Comments

Aaron Bradley dropping some Local knowledge, along with a lot of other knowledge, in his fantastic post about the Semantic Web: “…search is no longer about words, but about the things to which the words on a web page describe and make reference…” “Why is this important?  It’s important because when Google receives a user [...]

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Tags: Google · Local Search

10 Billion Ways To Get A Link

March 7th, 2013 · 10 Comments

The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was [...]

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Tags: Linkbuilding · Local Data · Local Search · Yext.com

Street Fight Summit West: Laura Rich Keynote #SFSW12

June 5th, 2012 · No Comments

Liveblogging Laura Rich’s (CEO of StreetFight) keynote kicking off Street Fight Summit West 2012 Conference. The old guard forgot something really important: understanding consumers. Laura saw a Foursquare sticker on the window of a coffee shop in Boulder. Foursquare has hundreds of thousands of businesses using their platform, displaying their stickers, but no salesforce. Local [...]

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Tags: Local Search

Top Google Places Ranking Factors for Local Search Optimization

March 19th, 2012 · 15 Comments

My post on Bizible’s new local search ranking factors study is now up at SearchEngineLand. You can also get more detail on the study and the results on Bizible’s blog. As mentioned in my SEL post, Bizible claims the study is scientifically valid and while in general I liked their approach, I can think of [...]

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Tags: Google Maps · Google Place Pages · Local Search · Online Maps · Online Reviews

New Google Places Ranking Factors Data Coming Monday

March 16th, 2012 · 13 Comments

 On Monday, my SearchEngineLand column will preview the results of a new Google Places Ranking Factors study conducted by Bizible.  Aaron Bird, CEO & Night Janitor of Bizible, approached me a month or two ago about the study and I was intrigued by his approach. The study is a scientific complement to David Mihm’s well-known [...]

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Tags: Google Maps · Google Place Pages · Google Place Search · Local Search