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LOCAL SEARCH ENGINE OPTIMIZATION & ENTERPRISE SEO MADE SIMPLE

 

Entries Tagged as 'Local Search'

Small Tactics for Multi-Location SEO = Big Results

November 17th, 2015 · 2 Comments

I was lucky enough to be able to speak at the wonderful State of Search conference in Dallas yesterday about local SEO for multi-location brands. Brand local SEO often gets lumped in with local SEO for SMBs and they are starkly different engagements and not often talked about in the local SEO space, so hopefully this […]

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Tags: Local Search

How Did Thumbtack Get Out Of The SEO Penalty Box?

June 16th, 2015 · 14 Comments

This is Thumbtack

The SEM Post and Search Engine Land are both reporting that Thumbtack.com has experienced a seemingly complete recovery after receiving a manual link hammer to the head from Google (they don’t like the term “penalty”) which rendered the site all but invisible in Google’s SERPs. Jennifer Slegg goes into great detail speculating as to what Thumbtack […]

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Tags: Local Search

Thumbtack’s Teachable SEO Moment

June 9th, 2015 · 6 Comments

Thumbtack meme

It’s kind of big news in the Local SEO biz that Thumbtack.com* has received a manual action penalty from Google for unnatural linkbuilding. If you study Thumbtack’s backlink profile or read some of the articles on the subject, you can see that perhaps parts of their backlink strategy may have gotten them into trouble, which […]

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Tags: Google · Local Search

Local Directories Just Got Doorwayed

May 27th, 2015 · 5 Comments

Google Doorway Update 5.23.15

UPDATE June 1, 2015: FALSE ALARM! May 23rd is a day that shall live in Local SEO infamy… (Click to enlarge) Seeing this across several U.S.-based local directory sites. Not across the board, but more than a few. See Did Local Directories Get Hit By Google’s Doorway Page Algo? to see how directory rankings may […]

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Tags: Google · Local Search

Why Is This Closed Listing Not Like Other Closed Listings?

May 18th, 2015 · 15 Comments

Close in knoweldge graph

Because the listing isn’t closed… Okay, so that makes no sense right? Let me start from the beginning. We have a client that has a Ford dealership. When doing searches for Ford + geo, we were seeing the above “permanently closed” business showing up in the Knowledge Graph panel. So we had a team member […]

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Tags: Google My Business · Local Data · Local Search