This is Thumbtack

The SEM Post and Search Engine Land are both reporting that Thumbtack.com has experienced a seemingly complete recovery after receiving a manual link hammer to the head from Google (they don’t like the term “penalty”) which rendered the site all but invisible in Google’s SERPs. Jennifer Slegg goes into great detail speculating as to what Thumbtack […]

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Thumbtack meme

It’s kind of big news in the Local SEO biz that Thumbtack.com* has received a manual action penalty from Google for unnatural linkbuilding. If you study Thumbtack’s backlink profile or read some of the articles on the subject, you can see that perhaps parts of their backlink strategy may have gotten them into trouble, which […]

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Google Doorway Update 5.23.15

UPDATE June 1, 2015: FALSE ALARM! May 23rd is a day that shall live in Local SEO infamy… (Click to enlarge) Seeing this across several U.S.-based local directory sites. Not across the board, but more than a few. See Did Local Directories Get Hit By Google’s Doorway Page Algo? to see how directory rankings may […]

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YellowPages.com SEO

If SEMRush data is directionally correct, this may be a reason why Yelp is looking to sell. Should rebrand as Yikes! pic.twitter.com/UqplA4ZLSq — Andrew Shotland (@localseoguide) May 11, 2015 Perhaps SEMRush is still updating but if its organic search traffic graphs are even close to accurate it looks like May is the month that Google […]

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Release the Kraken!

Update 4/11/15: According to a little birdie who spoke with Gary Iyles at the BrightonSEO conference, Gary “guaranteed” pack rankings won’t be affected. Guess we shall see… Google’s pending Mobile-Friendly algo update has become the Apple Watch of SEO – I can’t look at my Twitter feed without a blur of “How to get ready for […]

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PreCog Minority Report

  And you won’t believe what happens next… Google will lose market share in Local (trying not to repeat myself here so check out the link to Streetfight for more thoughts on GOOG, Facebook, Apple, etc.) Google will significantly change the layout of its local pack results at least twice, causing me to break out the […]

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apple-maps-connect

Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (e.g. Yext, Location3, Yodle, etc.) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on: Apple has come to realize that organizing the world’s local […]

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Their clients’ local and organic search rankings and traffic started going up 🙂 Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of a diversified SEO strategy for local clients. Here at Local SEO Guide, […]

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It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic given this from the U.S. Small Business Administration: […]

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Total Google Traffic New K-Pack

Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results […]

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Ray Charles Sings The 2014 Local Search Ranking Factors!

David Mihm released the results of the 2014 Local Search Ranking Factors Survey today and per tradition, we will summarize the big headlines and then send you over to David’s post for the data. “THE USER IS THE NEW CENTROID” I think this quote from David says it all, but if you want something to cut […]

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This week I was on Rich Brooks‘ “The Marketing Agents” podcast to discuss all things local search. I thought it was a great discussion so if you enjoy listening to me in your headphones, check it out: If you prefer iTunes, you can listen to it at http://www.themarketingagents.com/itunes Or at Stitcher Radio perhaps? http://www.themarketingagents.com/stitcher

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CitySearch Medical Cannabis

You’ve got a marijuana dispensary or related business. You want to build awareness, rank well in Google for local cannabis-related queries and you want more customers. A good place to start is making sure your business is listed on the following sites: Top U.S. Local Directories That Allow Marijuana-Related Businesses Top U.S. Local Directories That Display […]

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Screen Shot 2014-05-05 at 2.52.56 PM

That was the proposed name of the awesome panel I am going to be moderating at Street Fight Summit West in San Francisco on June 3rd: Hot, Local Action Sure, smartphones are great for finding a nearby restaurant or getting an Uber car, but the true innovation was making it easier for all of us […]

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yelp-SERP-clustering-600x652

This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To:           Local Directories From:      Google Re:           Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]

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403 Access Denied Errors

On March 15th, the WP Total Cache plugin on this site for some reason started serving Googlebot 403 response codes (aka “Access Denied”): As you can see organic entrances to my site via the home page have tanked over the past couple of days: While traffic to other pages was down about 20% on Monday, […]

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I gave the following talk on local SEO tactics at SEMPDX’s Searchfest last week and thought you all would enjoy the deck. Searchfest is a great show in a great city. I was joined by Dana DiTomaso of KickPoint. Dana is the real deal. She gave a great talk on local marketing “beyond citations” that’s […]

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Phil Rozek has been spending too much time on this blog. Great post – IYP Advertising & Local SEO: How Badly Does It Suck? If you are not familiar with Phil’s work, spend a few hours on his site. It’s Local SEO gold.

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Earlier today I thought I had uncovered evidence that GoDaddy faked it’s “real” SMB quitting their job Superbowl Ad. Perhaps I posted too soon as further research revealed that the profiled puppeteer is in fact real. So let’s use this tempest in a teapot as a teachable moment shall we and provide PuppetsbyGwen.com with some […]

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Shit we need to post something quick!

So Gwen Dean quit her day job to pursue puppeteer dreams in front of the country last night; in part thanks to an awesome GoDaddy website (a pretty good product btw).  According to the Superbowl ad, Gwen has booked about 1,300 shows via her website. Technically, she says they were “booked online”, but the ad […]

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Barbie Doll Stuck Up Butt X Ray

Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review Generation Link Research > Link Outreach Clean Up Link SPAM From Previous SEO Firms Rinse Repeat  

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Google Local Rankings Weather Report

Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report

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If you don’t already follow Michael Dorausch, you are missing out on the Local SEO equivalent of expert spinal manipulation. So simple, yet so effective. Here’s his latest Pubcon presentation, 2013 Local Search Rankings: 2013 Local Search Rankings Las Vegas Michael Dorausch from Michael Dorausch Key takeaway: Purchase a camera and use it! (slide 33)

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You're All Worthless and Weak

Brother Blumenthal preaching the gospel when asked if there was any SEO benefit to varying your business’ description on different local directories: “If there is a benefit, it would be quite small. Although there is no exact understanding of how Google uses directory descriptions, it would seem to be a minor or non-issue.” and “As […]

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new Google local search results

UPDATE: Some of my better-read compatriots have pointed me towards Greg Sterling’s article from April about how Google is using the layout below to appease anti-competition complaints in Europe.  So take my theories below as pure entertainment, as it should be. Nick Rink of Smart Local , a UK Local SEO firm, posted a screenshot […]

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David Mihm has published 2013’s Local Search Ranking Factors Survey over at Moz. As is tradition, I will summarize it here and encourage you to head over to David’s post to soak in the data: “By and large, the primary factors seem to have stayed largely the same for the past couple of years: Proper […]

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Logan

“Nostalgia means the pain from an old wound…” – Don Draper When Google’s new Local Carousel came to a town near you a couple of weeks ago, I immediately envisioned the Don Drapers of local search in conference rooms around the country dramatically presenting their initial impressions. Of course at the end, instead of Duck […]

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Aaron Bradley dropping some Local knowledge, along with a lot of other knowledge, in his fantastic post about the Semantic Web: “…search is no longer about words, but about the things to which the words on a web page describe and make reference…” “Why is this important?  It’s important because when Google receives a user […]

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The Cost of Bad Location Data

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was […]

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